Duration of Program 3 years (6 Semesters)


Seats 50*

*Total Seats in BBA (Analytics and Big Data)

With the advent of massive digitization and integration of business processes, huge amount of data is generated across various applications. Managing and processing data is increasingly becoming difficult with the conventional techniques and tools. Big data analytics is a domain that deals with the analysis of huge and heterogeneous data. The course focuses on Big Data analysis, existing frameworks, techniques, and its real-world applications along with the key technologies used in manipulating, storing, and analysing it. ​

Co-Delivered Courses by Partner Industries

Academic Framework

The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.

SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

  • Market research analyst in Retail sector
  • Data scientist/market research analyst in Manufacturing units
  • Data scientist/market research analyst in E-commerce firms
  • Data scientist in Business Intelligence organizations
  • Academic associate roles in B-schools
Minimum 50% marks in Classes X and XII
Entrance Exam : (UPESMET-UG) / UGAT’2


The schedule for UPESMET-UG:

Name of the Program Mode of Test  Date of Test Duration Last Date to Apply

BBA & Integrated (BBA-MBA)

Online 15th - 17th April 2022 1.5 hours 12th April 2022


Non-Examination Pathway:

BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests



Course Credits Percentage
Major Foundation 47 35%
Major Core 30 22%
Specialization 6 4%
Dissertation 6 4%
Life Skills 12 9%
Signature 15 11%
Minor/Exploratory 15 11%
Internships and Industry Visit 3 2%
Total 134 100%
SFLI Total 42 31%





 Subject Code Subject  Credits 
GMHR 1201 Introduction to Management & Leadership  3
ECON 1001 Business Economics I 3
DSQT 1001 Business Mathematics 3
FINC 1001 Business Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
DSBA 2004 Business Analytics 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
TOTAL   25





 Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
DSQT 1004 Business Statistics 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor/Exploratory   I 3
TOTAL   23






 Subject Code Subject  Credits 
DSQT 1012 Spreadsheet Modeling  3
DSRM 2001 Research Methodology & Report Writing 3
  Operations Research 3
DSQT 2003 Data Environment 3
CSEG 2020 Data Management 3
  Minor/Exploratory   II 3
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
TOTAL   23





 Subject Code Subject  Credits 
STGM 3002 Business Policy & Strategy 3
DSQT 2004 Advanced Statistics 3
DSIT 3004 Data Preparation 3
CSBA 2008 Web Analytics 3
  Minor/Exploratory  III 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
INDT 3101 Industrial Visit 1
  Specialization Paper 1 3
TOTAL   24




 Subject Code Subject  Credits 
HRES 3003 Project Management 3
SIIB 3101 Summer Internship 2
DIST 3101 Dissertation I 2
DSBA 3005 Text Mining 3
STGM 3006 Business Intelligence 3
DSBA 3006 Predictive Modelling 3
  Specialization Paper 2 3
SLICL06 Persuasive Presence 2
  Minor/Exploratory IV 3
SLICS04 Start your Start-up 3
TOTAL   27





 Subject Code Subject  Credits 
GMHR 1301 Corporate Social Responsibility 2
DIST 3102 Dissertation II 4
  Signature 5 3
  Minor/Exploratory V 3
TOTAL   12





Specialization Paper 1 Big Data Analytics DSBA 8002
Specialization Paper 2 Data Mining DSBA 7008




Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI






Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
Managing Relationships and Being Happy SLIES04  



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