BBA (Digital Business) - Digital Marketing

DETAILS

This BBA Digital Business with specialization in Digital Marketing course is aligned with the latest technologies and models of sales and marketing, with a focus on the genesis of the lead source of marketing in the digital age. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ​

Duration of Program

3 years (6 Semesters)

Seats

60*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

Details
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists
  • Data scientist in Multinationals
  • Digital market researcher in E-commerce firms
  • Data scientist in Business Intelligence organizations
  • Consultant in firms
  • Social Media Marketing Manager
  • Digital Marketing Manager
  • Content Marketing Manager
  • Candidates find it easier to get into MBA and doctoral programs

Minimum 50% marks in Classes X and XII

COURSE

 

Course Credits Percentage
Major Foundation 47 35%
Major Core 30 22%
Specialisation 6 4%
Dissertation 6 4%
Life Skills 12 9%
Signature 15 11%
Minor/Exploratory 15 11%
Internships and Industry Visit 3 2%
Total 134 100%
SFLI Total 42 31%

 

SEMESTER I

 

Subject Code Subject Credits
GMHR 1201 Introduction to Management & Leadership  3
ECON 1001 Business Economics I 3
DSQT 1001 Business Mathematics 3
FINC 1001 Business Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
DSIT 1001 Business Computing 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
  TOTAL  25

 

 

SEMESTER II

 

Subject Code Subject Credits
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
DSQT 1004 Business Statistics 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor/Exploratory   I 3
  TOTAL  23

 

SEMESTER III

 

Subject Code Subject Credits
DSRM 2001 Research Methodology & Report Writing 3
DSIT  Spreadsheet Modeling  3
  Operations Research 3
MKTG 3008 Integrated Marketing Communication 3
MKTG 2008 Social Media Marketing  3
  Minor/Exploratory   II 3
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  TOTAL 23

 

SEMESTER IV

 

Subject Code Subject Credits
STGM 3002 Business Policy & Strategy 3
DSBA 2004 Business Analytics 3
MKTG 2007 Advertising & Sales Promotion 3
  Specialisation Paper 1 3
  Minor/Exploratory  III 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
INDT 2101 Industrial Visit 1
  TOTAL   21

 

SEMESTER V

 

Subject Code Subject Credits
MKTG 2002 Consumer Behavior & Market Research 3
SIIB 3101 Summer Internship 2
DIST 3101 Dissertation I 2
DSIT 2010 Web Design & Development  3
MKTG 2021 Content Marketing  3
DSIT 2009 Search Engine Optimization 3
  Specialisation Paper  2 3
SLICL06 Persuasive Presence 2
  Minor/Exploratory IV 3
SLICS04 Start your Start-up 3
  TOTAL 27

 

SEMESTER VI

 

Subject Code Subject Credits
GMHR 1301 Corporate Social Responsibility 2
HRES 3004 Project Management 3
DIST 3102 Dissertation II 4
  Signature 5 3
  Minor/Exploratory V 3
  TOTAL 15

 

SPECIALIZATION

 

Specialisation Paper  1 Understanding Digital Marketing  MKTG 2006
Specialisation Paper  2 Mobile & e-mail marketing  MKTG 2022

 

LIFE SKILLS

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI

 

SIGNATURE

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
Managing Relationships and Being Happy SLIES04  

 

Details

Career Prospects
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists
  • Data scientist in Multinationals
  • Digital market researcher in E-commerce firms
  • Data scientist in Business Intelligence organizations
  • Consultant in firms
  • Social Media Marketing Manager
  • Digital Marketing Manager
  • Content Marketing Manager
  • Candidates find it easier to get into MBA and doctoral programs
Eligibility

Minimum 50% marks in Classes X and XII

Curriculum

COURSE

 

Course Credits Percentage
Major Foundation 47 35%
Major Core 30 22%
Specialisation 6 4%
Dissertation 6 4%
Life Skills 12 9%
Signature 15 11%
Minor/Exploratory 15 11%
Internships and Industry Visit 3 2%
Total 134 100%
SFLI Total 42 31%

 

SEMESTER I

 

Subject Code Subject Credits
GMHR 1201 Introduction to Management & Leadership  3
ECON 1001 Business Economics I 3
DSQT 1001 Business Mathematics 3
FINC 1001 Business Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
DSIT 1001 Business Computing 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
  TOTAL  25

 

 

SEMESTER II

 

Subject Code Subject Credits
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
DSQT 1004 Business Statistics 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor/Exploratory   I 3
  TOTAL  23

 

SEMESTER III

 

Subject Code Subject Credits
DSRM 2001 Research Methodology & Report Writing 3
DSIT  Spreadsheet Modeling  3
  Operations Research 3
MKTG 3008 Integrated Marketing Communication 3
MKTG 2008 Social Media Marketing  3
  Minor/Exploratory   II 3
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  TOTAL 23

 

SEMESTER IV

 

Subject Code Subject Credits
STGM 3002 Business Policy & Strategy 3
DSBA 2004 Business Analytics 3
MKTG 2007 Advertising & Sales Promotion 3
  Specialisation Paper 1 3
  Minor/Exploratory  III 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
INDT 2101 Industrial Visit 1
  TOTAL   21

 

SEMESTER V

 

Subject Code Subject Credits
MKTG 2002 Consumer Behavior & Market Research 3
SIIB 3101 Summer Internship 2
DIST 3101 Dissertation I 2
DSIT 2010 Web Design & Development  3
MKTG 2021 Content Marketing  3
DSIT 2009 Search Engine Optimization 3
  Specialisation Paper  2 3
SLICL06 Persuasive Presence 2
  Minor/Exploratory IV 3
SLICS04 Start your Start-up 3
  TOTAL 27

 

SEMESTER VI

 

Subject Code Subject Credits
GMHR 1301 Corporate Social Responsibility 2
HRES 3004 Project Management 3
DIST 3102 Dissertation II 4
  Signature 5 3
  Minor/Exploratory V 3
  TOTAL 15

 

SPECIALIZATION

 

Specialisation Paper  1 Understanding Digital Marketing  MKTG 2006
Specialisation Paper  2 Mobile & e-mail marketing  MKTG 2022

 

LIFE SKILLS

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI

 

SIGNATURE

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
Managing Relationships and Being Happy SLIES04  

 

Entrance Test

Entrance Exam:

(UPESMET-UG) / UGAT'22

Name of Test

UPESMET-UG

Mode of Test

Online

Last Date to Apply

31 July, 2022

Date of Test

2-4 August, 2022

Duration

1.5 hours

Non - Examination Pathway:

BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests

Students having minimum UGAT 2022 score of 60 percentile and above will be exempted from UPES Management Entrance Test and will be called for Personal Interview if qualified.

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