Duration of Program 3 years (6 Semesters)


Seats 50*

*Total Seats in BBA (Digital Business)

The course equips students with specific laws that govern the digital media landscape as well as mass media in general – whether it is about advertising on the digital platform or Over-the-Top media services. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

Academic Framework

The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.

SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists
  • Digital market researcher
  • Data scientist in Multinationals
  • Data scientist in Business Intelligence organizations
  • Consultant in firms
  • Social Media Marketing Manager
  • Digital Marketing Manager
  • Content Marketing Manager
  • Candidates find it easier to get into MBA as well as doctoral programs
Minimum 50% marks in Classes X and XII
Entrance Exam : (UPESMET-UG) / UGAT’2


The schedule for UPESMET-UG:

Name of the Program Mode of Test  Date of Test Duration Last Date to Apply

BBA & Integrated (BBA-MBA)

Online 15th - 17th April 2022 1.5 hours 12th April 2022


Non-Examination Pathway:

BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests



Course Credits Percentage
Major Foundation 47 35%
Major Core 30 22%
Specialisation 6 4%
Dissertation 6 4%
Life Skills 12 9%
Signature 15 11%
Minor/Exploratory 15 11%
Internships and Industry Visit 3 2%
Total 134 100%
SFLI Total 42 31%




Subject Code Subject Credits
GMHR 1201 Introduction to Management & Leadership  3
ECON 1001 Business Economics I 3
DSQT 1001 Business Mathematics 3
FINC 1001 Business Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
DSIT 1001 Business Computing 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
  TOTAL  25





Subject Code Subject Credits
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
DSQT 1004 Business Statistics 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor/Exploratory   I 3
  TOTAL  23




Subject Code Subject Credits
DSRM 2001 Research Methodology & Report Writing 3
DSIT  Spreadsheet Modeling  3
  Operations Research 3
MKTG 3008 Integrated Marketing Communication 3
MKTG 2008 Social Media Marketing  3
  Minor/Exploratory   II 3
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  TOTAL 23




Subject Code Subject Credits
STGM 3002 Business Policy & Strategy 3
DSBA 2004 Business Analytics 3
MKTG 2007 Advertising & Sales Promotion 3
  Specialisation Paper 1 3
  Minor/Exploratory  III 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
INDT 2101 Industrial Visit 1
  TOTAL   21




Subject Code Subject Credits
MKTG 2002 Consumer Behavior & Market Research 3
SIIB 3101 Summer Internship 2
DIST 3101 Dissertation I 2
DSIT 2010 Web Design & Development  3
MKTG 2021 Content Marketing  3
DSIT 2009 Search Engine Optimization 3
  Specialisation Paper  2 3
SLICL06 Persuasive Presence 2
  Minor/Exploratory IV 3
SLICS04 Start your Start-up 3
  TOTAL 27




Subject Code Subject Credits
GMHR 1301 Corporate Social Responsibility 2
HRES 3004 Project Management 3
DIST 3102 Dissertation II 4
  Signature 5 3
  Minor/Exploratory V 3
  TOTAL 15




  Subject   Subject Code
Specialisation Paper  1  Media Laws  HUMN 3009
Specialisation Paper  2 Media law and Ethics HUMN 2007




Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI




Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
Managing Relationships and Being Happy SLIES04  


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