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DETAILS
The BBA Digital Business with specialisation in Digital Media Laws course equips students with specific laws that govern the digital media landscape as well as mass media in general – whether it is about advertising on the digital platform or Over-the-Top media services. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.
Duration of Program
3 years (6 Semesters)
Seats
60*
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
Details
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists
- Digital market researcher
- Data scientist in Multinationals
- Data scientist in Business Intelligence organizations
- Consultant in firms
- Social Media Marketing Manager
- Digital Marketing Manager
- Content Marketing Manager
- Candidates find it easier to get into MBA as well as doctoral programs
Minimum 50% marks in Class X and XII.
Entrance Exam (UPESMET-UG) / UGAT’23/ CUET
COURSE
| Course | Credits | Percentage |
| Major Foundation | 47 | 35% |
| Major Core | 30 | 22% |
| Specialisation | 6 | 4% |
| Dissertation | 6 | 4% |
| Life Skills | 12 | 9% |
| Signature | 15 | 11% |
| Minor/Exploratory | 15 | 11% |
| Internships and Industry Visit | 3 | 2% |
| Total | 134 | 100% |
| SFLI Total | 42 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| GMHR 1201 | Introduction to Management & Leadership | 3 |
| ECON 1001 | Business Economics I | 3 |
| DSQT 1001 | Business Mathematics | 3 |
| FINC 1001 | Business Accounting | 3 |
| HUMN 1001 | Business Communication | 3 |
| HRES 2001 | Organizational Behavior | 3 |
| DSIT 1001 | Business Computing | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 25 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 3001 | Human Resource Management | 3 |
| ECON 1006 | Business Economics II | 3 |
| FINC 1002 | Financial Management | 3 |
| MKTG 2001 | Marketing Management | 3 |
| DSQT 1004 | Business Statistics | 3 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 23 |
SEMESTER III
| Subject Code | Subject | Credits |
| DSRM 2001 | Research Methodology & Report Writing | 3 |
| DSIT | Spreadsheet Modeling | 3 |
| Operations Research | 3 | |
| MKTG 3008 | Integrated Marketing Communication | 3 |
| MKTG 2008 | Social Media Marketing | 3 |
| Minor/Exploratory II | 3 | |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| TOTAL | 23 |
SEMESTER IV
| Subject Code | Subject | Credits |
| STGM 3002 | Business Policy & Strategy | 3 |
| DSBA 2004 | Business Analytics | 3 |
| MKTG 2007 | Advertising & Sales Promotion | 3 |
| Specialisation Paper 1 | 3 | |
| Minor/Exploratory III | 3 | |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| INDT 2101 | Industrial Visit | 1 |
| TOTAL | 21 |
SEMESTER V
| Subject Code | Subject | Credits |
| MKTG 2002 | Consumer Behavior & Market Research | 3 |
| SIIB 3101 | Summer Internship | 2 |
| DIST 3101 | Dissertation I | 2 |
| DSIT 2010 | Web Design & Development | 3 |
| MKTG 2021 | Content Marketing | 3 |
| DSIT 2009 | Search Engine Optimization | 3 |
| Specialisation Paper 2 | 3 | |
| SLICL06 | Persuasive Presence | 2 |
| Minor/Exploratory IV | 3 | |
| SLICS04 | Start your Start-up | 3 |
| TOTAL | 27 |
SEMESTER VI
| Subject Code | Subject | Credits |
| GMHR 1301 | Corporate Social Responsibility | 2 |
| HRES 3004 | Project Management | 3 |
| DIST 3102 | Dissertation II | 4 |
| Signature 5 | 3 | |
| Minor/Exploratory V | 3 | |
| TOTAL | 15 |
SPECIALIZATION
| Subject | Subject Code | |
| Specialisation Paper 1 | Media Laws | HUMN 3009 |
| Specialisation Paper 2 | Media law and Ethics | HUMN 2007 |
LIFE SKILLS
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
| Persuasive Presence | 2 | Life Skill VI |
SIGNATURE
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
| Start your Start-up | 3 | Signature IV |
| Choose from basket below: | 3 | Signature V |
| Solving Complex Problems | SLIES01 | |
| Technologies of the Future | SLIES02 | |
| Future Casting | SLIES03 | |
| Managing Relationships and Being Happy | SLIES04 |
Details
Career Prospects
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists
- Digital market researcher
- Data scientist in Multinationals
- Data scientist in Business Intelligence organizations
- Consultant in firms
- Social Media Marketing Manager
- Digital Marketing Manager
- Content Marketing Manager
- Candidates find it easier to get into MBA as well as doctoral programs
Eligibility
Minimum 50% marks in Class X and XII.
Selection Criteria
Entrance Exam (UPESMET-UG) / UGAT’23/ CUET
Curriculum
COURSE
| Course | Credits | Percentage |
| Major Foundation | 47 | 35% |
| Major Core | 30 | 22% |
| Specialisation | 6 | 4% |
| Dissertation | 6 | 4% |
| Life Skills | 12 | 9% |
| Signature | 15 | 11% |
| Minor/Exploratory | 15 | 11% |
| Internships and Industry Visit | 3 | 2% |
| Total | 134 | 100% |
| SFLI Total | 42 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| GMHR 1201 | Introduction to Management & Leadership | 3 |
| ECON 1001 | Business Economics I | 3 |
| DSQT 1001 | Business Mathematics | 3 |
| FINC 1001 | Business Accounting | 3 |
| HUMN 1001 | Business Communication | 3 |
| HRES 2001 | Organizational Behavior | 3 |
| DSIT 1001 | Business Computing | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 25 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 3001 | Human Resource Management | 3 |
| ECON 1006 | Business Economics II | 3 |
| FINC 1002 | Financial Management | 3 |
| MKTG 2001 | Marketing Management | 3 |
| DSQT 1004 | Business Statistics | 3 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 23 |
SEMESTER III
| Subject Code | Subject | Credits |
| DSRM 2001 | Research Methodology & Report Writing | 3 |
| DSIT | Spreadsheet Modeling | 3 |
| Operations Research | 3 | |
| MKTG 3008 | Integrated Marketing Communication | 3 |
| MKTG 2008 | Social Media Marketing | 3 |
| Minor/Exploratory II | 3 | |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| TOTAL | 23 |
SEMESTER IV
| Subject Code | Subject | Credits |
| STGM 3002 | Business Policy & Strategy | 3 |
| DSBA 2004 | Business Analytics | 3 |
| MKTG 2007 | Advertising & Sales Promotion | 3 |
| Specialisation Paper 1 | 3 | |
| Minor/Exploratory III | 3 | |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| INDT 2101 | Industrial Visit | 1 |
| TOTAL | 21 |
SEMESTER V
| Subject Code | Subject | Credits |
| MKTG 2002 | Consumer Behavior & Market Research | 3 |
| SIIB 3101 | Summer Internship | 2 |
| DIST 3101 | Dissertation I | 2 |
| DSIT 2010 | Web Design & Development | 3 |
| MKTG 2021 | Content Marketing | 3 |
| DSIT 2009 | Search Engine Optimization | 3 |
| Specialisation Paper 2 | 3 | |
| SLICL06 | Persuasive Presence | 2 |
| Minor/Exploratory IV | 3 | |
| SLICS04 | Start your Start-up | 3 |
| TOTAL | 27 |
SEMESTER VI
| Subject Code | Subject | Credits |
| GMHR 1301 | Corporate Social Responsibility | 2 |
| HRES 3004 | Project Management | 3 |
| DIST 3102 | Dissertation II | 4 |
| Signature 5 | 3 | |
| Minor/Exploratory V | 3 | |
| TOTAL | 15 |
SPECIALIZATION
| Subject | Subject Code | |
| Specialisation Paper 1 | Media Laws | HUMN 3009 |
| Specialisation Paper 2 | Media law and Ethics | HUMN 2007 |
LIFE SKILLS
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
| Persuasive Presence | 2 | Life Skill VI |
SIGNATURE
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
| Start your Start-up | 3 | Signature IV |
| Choose from basket below: | 3 | Signature V |
| Solving Complex Problems | SLIES01 | |
| Technologies of the Future | SLIES02 | |
| Future Casting | SLIES03 | |
| Managing Relationships and Being Happy | SLIES04 |
