Integrated (B.Com (Hons)) - (MBA) - E-Commerce

DETAILS

Integrated (B.Com (Hons)) - (MBA) - E-Commerce aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. Integrated B.Com (Hons) – MBA with specialization in E-Commerce also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more.

Duration of Program

4 years (8 Semesters)

Seats

10*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

  • E-Business Consultant
  • Business Analyst
  • Customer Relation Manager
  • Supply Chain Manager
  • Database Administrator
  • Project Manager
  • Financial Manager

Minimum 50% marks in Classes X and XII.

COURSE

 

Course Credits Percentage
Major Foundation 73 40%
Major Core 56 31%
Specialization 6 3%
SIP 4 2%
Life Skills 12 7%
Signature 15 8%
Minors 15 8%
Total 181 100%
SFLI Total 42 23%

 

 

SEMESTER I

 

 Subject Code Subject  Credits 
DSQT 1001 Business Mathematics 3
FINC 1003 Financial Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
GMHR 1201 Introduction to Management & Leadership  3
FINC 1007 Cost Accounting 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
ECON 1001 Business Economics I 3
TOTAL   25

 

   

SEMESTER II

 

 Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
FINC 1006 Corporate Accounting 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor / Exploratory I 3
TOTAL   23

 

 

SEMESTER III

 

 Subject Code Subject  Credits 
DSRM 2001 Research Methodology & Report Writing 3
  Operations Research 3
FINC 2021 Financial Modelling 3
FINC 2022 Indian Financial System 3
FINC 2028 Computerized Accounting 3
  Auditing and Assurance 2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor / Exploratory II 3
TOTAL   25

 

  

SEMESTER IV

 

 Subject Code Subject  Credits 
STGM 3002 Management Accounting 3
  Climate Change & Business 3
  Tax Planning 3
  Financial Statement Analysis and Reporting 3
  Business Law 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor / Exploratory III 3
  Securities Laws and Compliances 3
TOTAL   26

 

 

SEMESTER V

 

 Subject Code Subject  Credits 
DSRM 7002 Decision Making under Uncertainty 3
  Introduction to Digital Business and Social Media Tools  3
DSIT 7013 Spreadsheet modelling 3
HUMN 3009 Digital Business & IPR Law 3
  Rural Immersion 3
  Specialization Paper I: Web Design and Development 3
SLICL06 Persuasive Presence 2
SLICS04 Start your Start-up 3
  Minor / Exploratory IV 3
TOTAL   26

 

  

SEMESTER VI

 

 Subject Code Subject  Credits 
GMHR 1301 Corporate Social Responsibility 2
  Data-driven strategies for Digital Platforms  3
HRES 3003 Project Management 3
DSBA 8002 Analytics & Big Data 3
  Digital Business Models and Design Principles 3
  Digital Entrepreneurship 3
  Specialization Paper II: Search Engine Optimization 3
  Signature 5 3
  Minor / Exploratory V 3
TOTAL   26

 

 

SEMESTER VII

 

 Subject Code Subject  Credits 
  Competitive Strategy 3
  Capestone Program-I: Course by BSE 3
  Foreign Language- I 2
  Digital Transformation and Innovation in Manufacturing Ecosystem 3
  Negotiation Analysis 3
  Digital Brand Management 3
  Digital Sales & Channel Management 3
TOTAL   20

 

  

SEMESTER VIII

 

 Subject Code Subject 
  Foreign Language- Part II
  Capestone Program-II: Live projects/ Dissertation/ Research writing
  INTERNSHIP- Final Report
TOTAL  

 

 

LIFE SKILLS

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI

 

 

SIGNATURE

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
     
Managing Relationships and Being Happy SLIES04  

 

Career Prospects
  • E-Business Consultant
  • Business Analyst
  • Customer Relation Manager
  • Supply Chain Manager
  • Database Administrator
  • Project Manager
  • Financial Manager
Eligibility

Minimum 50% marks in Classes X and XII.

Curriculum

COURSE

 

Course Credits Percentage
Major Foundation 73 40%
Major Core 56 31%
Specialization 6 3%
SIP 4 2%
Life Skills 12 7%
Signature 15 8%
Minors 15 8%
Total 181 100%
SFLI Total 42 23%

 

 

SEMESTER I

 

 Subject Code Subject  Credits 
DSQT 1001 Business Mathematics 3
FINC 1003 Financial Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
GMHR 1201 Introduction to Management & Leadership  3
FINC 1007 Cost Accounting 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
ECON 1001 Business Economics I 3
TOTAL   25

 

   

SEMESTER II

 

 Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
FINC 1006 Corporate Accounting 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor / Exploratory I 3
TOTAL   23

 

 

SEMESTER III

 

 Subject Code Subject  Credits 
DSRM 2001 Research Methodology & Report Writing 3
  Operations Research 3
FINC 2021 Financial Modelling 3
FINC 2022 Indian Financial System 3
FINC 2028 Computerized Accounting 3
  Auditing and Assurance 2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor / Exploratory II 3
TOTAL   25

 

  

SEMESTER IV

 

 Subject Code Subject  Credits 
STGM 3002 Management Accounting 3
  Climate Change & Business 3
  Tax Planning 3
  Financial Statement Analysis and Reporting 3
  Business Law 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor / Exploratory III 3
  Securities Laws and Compliances 3
TOTAL   26

 

 

SEMESTER V

 

 Subject Code Subject  Credits 
DSRM 7002 Decision Making under Uncertainty 3
  Introduction to Digital Business and Social Media Tools  3
DSIT 7013 Spreadsheet modelling 3
HUMN 3009 Digital Business & IPR Law 3
  Rural Immersion 3
  Specialization Paper I: Web Design and Development 3
SLICL06 Persuasive Presence 2
SLICS04 Start your Start-up 3
  Minor / Exploratory IV 3
TOTAL   26

 

  

SEMESTER VI

 

 Subject Code Subject  Credits 
GMHR 1301 Corporate Social Responsibility 2
  Data-driven strategies for Digital Platforms  3
HRES 3003 Project Management 3
DSBA 8002 Analytics & Big Data 3
  Digital Business Models and Design Principles 3
  Digital Entrepreneurship 3
  Specialization Paper II: Search Engine Optimization 3
  Signature 5 3
  Minor / Exploratory V 3
TOTAL   26

 

 

SEMESTER VII

 

 Subject Code Subject  Credits 
  Competitive Strategy 3
  Capestone Program-I: Course by BSE 3
  Foreign Language- I 2
  Digital Transformation and Innovation in Manufacturing Ecosystem 3
  Negotiation Analysis 3
  Digital Brand Management 3
  Digital Sales & Channel Management 3
TOTAL   20

 

  

SEMESTER VIII

 

 Subject Code Subject 
  Foreign Language- Part II
  Capestone Program-II: Live projects/ Dissertation/ Research writing
  INTERNSHIP- Final Report
TOTAL  

 

 

LIFE SKILLS

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI

 

 

SIGNATURE

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
     
Managing Relationships and Being Happy SLIES04  

 

Entrance Test

Personal Interview

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