Integrated B.Com. (Hons.) - MBA - E-COMMERCE
Program details
The Integrated B.Com. (Hons.) - MBA in E-Commerce program offered by UPES is a comprehensive academic program that combines undergraduate and postgraduate studies in the field of e-commerce. It aims to provide students with a deep understanding of the principles and practices of e-commerce, digital marketing, online business strategies, and the integration of technology in business operations. By integrating both degrees into a single program, students can save time and gain a competitive edge in the job market.
The curriculum of the program covers a wide range of subjects related to e-commerce, including digital marketing, online consumer behavior, e-commerce strategies, website development, e-commerce security, supply chain management, entrepreneurship, and e-commerce analytics. The emphasis is placed on integrating technology into e-commerce operations, with students learning about emerging technologies such as artificial intelligence, machine learning, blockchain, and data analytics, and how they are applied in the e-commerce industry. Practical skills in website development, digital advertising, social media marketing, and the use of e-commerce platforms are also developed.
To provide practical exposure to the e-commerce industry, the program incorporates internships, industry projects, and case studies. Students have the opportunity to work with e-commerce companies, digital marketing agencies, or start-ups, gaining hands-on experience in various aspects of e-commerce operations, online marketing campaigns, website development, and customer relationship management. The program also fosters an entrepreneurial mindset and encourages students to explore opportunities in e-commerce start-ups or launch their own ventures. Business planning, funding, e-commerce business models, and e-commerce laws and regulations are covered to equip students with the necessary knowledge and skills.
Program Highlights
- Students undertake a major project and gain practical experience through live projects with companies.
- Encouragement for student and faculty exchange, research projects, seminars, conferences, and internships.
- Students pursuing Integrated B.Com. (Hons.) - MBA in E-Commerce program are exposed to real-world case studies, industry visits, and guest lectures from industry experts.
- Students learn about documentation, procedures, and regulations related to exporting and importing goods.
- The UPES School of Business is equipped with modern smart classrooms, an Analytics Lab, a well-stocked library, and advanced analytical tools.
- Students can participate in student exchange and study abroad programs with leading global partner management institutes of UPES.
Future Scope / Industry Trends
The future of Integrated B.Com. (Hons.) - MBA in E-Commerce is bright, as the e-commerce industry continues to grow and evolve. Graduates can expect opportunities in online retail, B2B e-commerce, food delivery, travel and hospitality, and digital services. Mobile commerce (M-commerce) is expected to expand, creating demand for expertise in mobile commerce strategies and payment systems. Graduates who understand omnichannel retailing, customized shopping experiences, and data analytics will be sought after. Artificial Intelligence (AI) and Machine Learning (ML) skills will be valuable for tasks like customer service, product recommendations, fraud detection, and supply chain optimization. Voice-enabled devices and social media platforms are changing consumer behavior, and graduates who grasp voice search optimization and social media marketing will have prospects. Data privacy and cybersecurity will be critical, requiring graduates with expertise in e-commerce security and risk management. Cross-border trade and e-commerce consulting are also areas for exploration. Sustainability and environmentally friendly practices are gaining importance, providing opportunities for graduates with knowledge of green e-commerce initiatives and sustainable supply chain management. In this dynamic industry, lifelong learning, staying updated with emerging trends, and embracing innovation will be crucial for remaining competitive. Overall, Integrated B.Com. (Hons.) - MBA in E-Commerce offers promising prospects for graduates to thrive in diverse roles within the e-commerce industry.
Career Opportunities
Completing the Integrated B.Com. (Hons.) - MBA in E-Commerce program offered by UPES School of Business opens up a plethora of exciting career opportunities in the rapidly growing field of e-commerce. Graduates of this program are well-equipped with a strong foundation in commerce, coupled with specialized knowledge in e-commerce strategies, digital marketing, supply chain management, and technology-driven business models. They are prepared to excel in roles such as e-commerce managers, digital marketing specialists, online business consultants, supply chain analysts, and entrepreneurial ventures. With the increasing dominance of online platforms and the continuous evolution of the e-commerce landscape, these graduates possess the necessary skills to navigate and thrive in this dynamic industry, making them highly sought-after by both established companies and startups alike.
Placements
The placement scenario for students pursuing an Integrated B.Com. (Hons.) - MBA in E-Commerce program has shown significant improvement in recent years. Renowned companies such as HDFC, Axis Bank, ICICI, IDFC First, HDFC Mutual Fund Group, Geojit Financials, Mahindra & Mahindra, Amazon, ByJus, and Infosys provide attractive employment opportunities for these students. Moreover, there is a growing interest among mid-sized start-ups to recruit graduates from the Integrated B.Com-MBA in E-Commerce program. Freshers in this field can expect a starting salary ranging between INR 10-12 lakh per annum, which is influenced by their skills, knowledge, and exposure.
Fee Structure
Click here for detailed Fee Structure.
Curriculum
Semester 1
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Microeconomics | 3 | 0 | 0 | 3 |
| Business Mathematics | 3 | 0 | 0 | 3 |
| Financial Accounting | 3 | 0 | 0 | 3 |
| Business Communication | 2 | 0 | 2 | 3 |
| Organizational Behavior | 3 | 0 | 0 | 3 |
| Principles and Practices of Management | 3 | 0 | 0 | 3 |
| Management Accounting | 3 | 0 | 0 | 3 |
| Living Conversations | 2 | 0 | 0 | 2 |
| Business Environment | 2 | 0 | 0 | 2 |
| Environment Sustainability & Climate Change (Theory) | 2 | 0 | 0 | 2 |
| TOTAL | 27 |
Semester 2
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Human Resource Management | 3 | 0 | 0 | 3 |
| Macroeconomics | 3 | 0 | 0 | 3 |
| Financial Management | 3 | 0 | 0 | 3 |
| Marketing Management | 3 | 0 | 0 | 3 |
| Technologies of the Future | 2 | 0 | 0 | 2 |
| Community Engagement and Social Responsibility | 2 | 0 | 0 | 2 |
| Corporate Accounting | 3 | 0 | 0 | 3 |
| CRITICAL THINKING & WRITING | 2 | 0 | 0 | 2 |
| Business Statistics | 3 | 0 | 0 | 3 |
| Environment Sustainability & Climate Change (Living Lab) | 0 | 0 | 4 | 2 |
| TOTAL | 26 |
Semester 3
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Research Methodology & Report Writing | 3 | 0 | 0 | 3 |
| Financial Modeling | 2 | 0 | 2 | 3 |
| Specialisation Paper 1 (Specialisation: Banking and Insurance, Course: Foreign exchange management in banking operations/ Specialisation: E Commerce, Course: Understanding E-business and E-commerce) | 3 | 0 | 0 | 3 |
| Global context of Business | 1 | 0 | 1 | 1 |
| Digital Marketing | 3 | 0 | 0 | 3 |
| Minor/Exploratory I | 3 | 0 | 0 | 3 |
| Business Ethics and CSR | 2 | 0 | 0 | 2 |
| Working with Data | 2 | 0 | 0 | 2 |
| Meta 101 | 1 | 0 | 0 | 1 |
| Introduction to Derivatives | 3 | 0 | 0 | 3 |
| TOTAL | 24 |
Semester 4
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Commodity Trading and Risk Management | 3 | 0 | 0 | 3 |
| Sustainability in Business | 3 | 0 | 0 | 3 |
| Specialisation Paper 2 (Specialisation: Banking and Insurance, Course: International Banking/Specialization: E Commerce, Course: Technology of E-Business) | 3 | 0 | 0 | 3 |
| Minor/Exploratory II | 3 | 0 | 0 | 3 |
| Minor/Exploratory III | 3 | 0 | 0 | 3 |
| Environmental, Social and Governance | 3 | 0 | 0 | 3 |
| Business Analytics | 2 | 0 | 2 | 3 |
| Design Thinking | 2 | 0 | 0 | 2 |
| TOTAL | 23 |
Semester 5
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Fixed Income Securities | 3 | 0 | 0 | 3 |
| International Financial Management | 3 | 0 | 0 | 3 |
| Minor/Exploratory IV | 3 | 0 | 0 | 3 |
| Minor/Exploratory V | 3 | 0 | 0 | 3 |
| Investment Banking | 3 | 0 | 0 | 3 |
| Project Management | 3 | 0 | 0 | 3 |
| Business Law | 3 | 0 | 0 | 3 |
| Customer Relationship Management | 3 | 0 | 0 | 3 |
| Leadership and Teamwork | 2 | 0 | 0 | 2 |
| TOTAL | 26 |
Semester 6
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Behavioral Finance | 3 | 0 | 0 | 3 |
| Social and Web Analytics | 3 | 0 | 0 | 3 |
| Minor / Exploratory VI | 3 | 0 | 0 | 3 |
| Start your Start-up | 2 | 0 | 0 | 2 |
| Merger Acquisition & Corporate Restructuring | 3 | 0 | 0 | 3 |
| TOTAL | 14 |
Semester 7
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Strategic Management | 3 | 0 | 0 | 3 |
| Summer Internship | 0 | 0 | 0 | 2 |
| Digital Transformation and Innovation | 3 | 0 | 0 | 3 |
| Negotiation Skills | 3 | 0 | 0 | 3 |
| Digital Brand Management | 3 | 0 | 0 | 3 |
| Dissertation I | 0 | 0 | 0 | 2 |
| Corporate Valuation | 3 | 0 | 0 | 3 |
| Investment Analysis and Portfolio Management | 3 | 0 | 0 | 3 |
| Financial Econometrics | 3 | 0 | 0 | 3 |
| TOTAL | 25 |
Semester 8
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Dissertation II | 0 | 0 | 0 | 4 |
| Digital Sales & Channel Management | 3 | 0 | 0 | 3 |
| Marketing of Financial Services | 3 | 0 | 0 | 3 |
| Business & Digital Laws | 3 | 0 | 0 | 3 |
| TOTAL | 13 |
Eligibility
Interested students must meet the following minimum eligibility criteria for the Integrated B.Com. (Hons.) – MBA program in E-Commerce: Minimum 50% marks in Classes X and XII.
Selection Criteria
The selection criteria for individuals who are interested in pursuing the Integrated B.Com.-MBA in E-Commerce program offered by UPES depends on their individual performance in Personal Interview.
Suggested videos
