Integrated (B.Com (Hons)) - (MBA) - E-Commerce

DETAILS

The Integrated B.Com. (Hons.) - MBA in E-Commerce program offered by UPES is a comprehensive academic program that combines undergraduate and postgraduate studies in the field of e-commerce. It aims to provide students with a deep understanding of the principles and practices of e-commerce, digital marketing, online business strategies, and the integration of technology in business operations. By integrating both degrees into a single program, students can save time and gain a competitive edge in the job market.

The curriculum of the program covers a wide range of subjects related to e-commerce, including digital marketing, online consumer behavior, e-commerce strategies, website development, e-commerce security, supply chain management, entrepreneurship, and e-commerce analytics. The emphasis is placed on integrating technology into e-commerce operations, with students learning about emerging technologies such as artificial intelligence, machine learning, blockchain, and data analytics, and how they are applied in the e-commerce industry. Practical skills in website development, digital advertising, social media marketing, and the use of e-commerce platforms are also developed.

To provide practical exposure to the e-commerce industry, the program incorporates internships, industry projects, and case studies. Students have the opportunity to work with e-commerce companies, digital marketing agencies, or start-ups, gaining hands-on experience in various aspects of e-commerce operations, online marketing campaigns, website development, and customer relationship management. The program also fosters an entrepreneurial mindset and encourages students to explore opportunities in e-commerce start-ups or launch their own ventures. Business planning, funding, e-commerce business models, and e-commerce laws and regulations are covered to equip students with the necessary knowledge and skills.

Program Highlights

  • Students undertake a major project and gain practical experience through live projects with companies.
  • Encouragement for student and faculty exchange, research projects, seminars, conferences, and internships.
  • Students pursuing Integrated B.Com. (Hons.) - MBA in E-Commerce program are exposed to real-world case studies, industry visits, and guest lectures from industry experts.
  • Students learn about documentation, procedures, and regulations related to exporting and importing goods.
  • The UPES School of Business is equipped with modern smart classrooms, an Analytics Lab, a well-stocked library, and advanced analytical tools.
  • Students can participate in student exchange and study abroad programs with leading global partner management institutes of UPES.
Duration

Duration of Program

4 years (8 Semesters)

Seats

Seats

10*

DESIGN YOUR OWN DEGREE


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UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS

Completing the Integrated B.Com. (Hons.) - MBA in E-Commerce program offered by UPES School of Business opens up a plethora of exciting career opportunities in the rapidly growing field of e-commerce. Graduates of this program are well-equipped with a strong foundation in commerce, coupled with specialized knowledge in e-commerce strategies, digital marketing, supply chain management, and technology-driven business models. They are prepared to excel in roles such as e-commerce managers, digital marketing specialists, online business consultants, supply chain analysts, and entrepreneurial ventures. With the increasing dominance of online platforms and the continuous evolution of the e-commerce landscape, these graduates possess the necessary skills to navigate and thrive in this dynamic industry, making them highly sought-after by both established companies and startups alike.

Interested students must meet the following minimum eligibility criteria for the Integrated B.Com. (Hons.) – MBA program in E-Commerce: Minimum 50% marks in Classes X and XII.

COURSE

 

Course Credits Percentage
Major Foundation 73 40%
Major Core 56 31%
Specialization 6 3%
SIP 4 2%
Life Skills 12 7%
Signature 15 8%
Minors 15 8%
Total 181 100%
SFLI Total 42 23%

 

 

SEMESTER I

 

 Subject Code Subject  Credits 
DSQT 1001 Business Mathematics 3
FINC 1003 Financial Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
GMHR 1201 Introduction to Management & Leadership  3
FINC 1007 Cost Accounting 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
ECON 1001 Business Economics I 3
TOTAL   25

 

   

SEMESTER II

 

 Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
FINC 1006 Corporate Accounting 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor / Exploratory I 3
TOTAL   23

 

 

SEMESTER III

 

 Subject Code Subject  Credits 
DSRM 2001 Research Methodology & Report Writing 3
  Operations Research 3
FINC 2021 Financial Modelling 3
FINC 2022 Indian Financial System 3
FINC 2028 Computerized Accounting 3
  Auditing and Assurance 2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor / Exploratory II 3
TOTAL   25

 

  

SEMESTER IV

 

 Subject Code Subject  Credits 
STGM 3002 Management Accounting 3
  Climate Change & Business 3
  Tax Planning 3
  Financial Statement Analysis and Reporting 3
  Business Law 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor / Exploratory III 3
  Securities Laws and Compliances 3
TOTAL   26

 

 

SEMESTER V

 

 Subject Code Subject  Credits 
DSRM 7002 Decision Making under Uncertainty 3
  Introduction to Digital Business and Social Media Tools  3
DSIT 7013 Spreadsheet modelling 3
HUMN 3009 Digital Business & IPR Law 3
  Rural Immersion 3
  Specialization Paper I: Web Design and Development 3
SLICL06 Persuasive Presence 2
SLICS04 Start your Start-up 3
  Minor / Exploratory IV 3
TOTAL   26

 

  

SEMESTER VI

 

 Subject Code Subject  Credits 
GMHR 1301 Corporate Social Responsibility 2
  Data-driven strategies for Digital Platforms  3
HRES 3003 Project Management 3
DSBA 8002 Analytics & Big Data 3
  Digital Business Models and Design Principles 3
  Digital Entrepreneurship 3
  Specialization Paper II: Search Engine Optimization 3
  Signature 5 3
  Minor / Exploratory V 3
TOTAL   26

 

 

SEMESTER VII

 

 Subject Code Subject  Credits 
  Competitive Strategy 3
  Capestone Program-I: Course by BSE 3
  Foreign Language- I 2
  Digital Transformation and Innovation in Manufacturing Ecosystem 3
  Negotiation Analysis 3
  Digital Brand Management 3
  Digital Sales & Channel Management 3
TOTAL   20

 

  

SEMESTER VIII

 

 Subject Code Subject 
  Foreign Language- Part II
  Capestone Program-II: Live projects/ Dissertation/ Research writing
  INTERNSHIP- Final Report
TOTAL  

 

 

LIFE SKILLS

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI

 

 

SIGNATURE

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
     
Managing Relationships and Being Happy SLIES04  

 

The future of Integrated B.Com. (Hons.) - MBA in E-Commerce is bright, as the e-commerce industry continues to grow and evolve. Graduates can expect opportunities in online retail, B2B e-commerce, food delivery, travel and hospitality, and digital services. Mobile commerce (M-commerce) is expected to expand, creating demand for expertise in mobile commerce strategies and payment systems. Graduates who understand omnichannel retailing, customized shopping experiences, and data analytics will be sought after. Artificial Intelligence (AI) and Machine Learning (ML) skills will be valuable for tasks like customer service, product recommendations, fraud detection, and supply chain optimization. Voice-enabled devices and social media platforms are changing consumer behavior, and graduates who grasp voice search optimization and social media marketing will have prospects. Data privacy and cybersecurity will be critical, requiring graduates with expertise in e-commerce security and risk management. Cross-border trade and e-commerce consulting are also areas for exploration. Sustainability and environmentally friendly practices are gaining importance, providing opportunities for graduates with knowledge of green e-commerce initiatives and sustainable supply chain management. In this dynamic industry, lifelong learning, staying updated with emerging trends, and embracing innovation will be crucial for remaining competitive. Overall, Integrated B.Com. (Hons.) - MBA in E-Commerce offers promising prospects for graduates to thrive in diverse roles within the e-commerce industry.

The placement scenario for students pursuing an Integrated B.Com. (Hons.) - MBA in E-Commerce program has shown significant improvement in recent years. Renowned companies such as HDFC, Axis Bank, ICICI, IDFC First, HDFC Mutual Fund Group, Geojit Financials, Mahindra & Mahindra, Amazon, ByJus, and Infosys provide attractive employment opportunities for these students. Moreover, there is a growing interest among mid-sized start-ups to recruit graduates from the Integrated B.Com-MBA in E-Commerce program. Freshers in this field can expect a starting salary ranging between INR 10-12 lakh per annum, which is influenced by their skills, knowledge, and exposure.

The selection criteria for individuals who are interested in pursuing the Integrated B.Com.-MBA in E-Commerce program offered by UPES depends on their individual performance in Personal Interview.

DETAILS

Career Opportunities

Completing the Integrated B.Com. (Hons.) - MBA in E-Commerce program offered by UPES School of Business opens up a plethora of exciting career opportunities in the rapidly growing field of e-commerce. Graduates of this program are well-equipped with a strong foundation in commerce, coupled with specialized knowledge in e-commerce strategies, digital marketing, supply chain management, and technology-driven business models. They are prepared to excel in roles such as e-commerce managers, digital marketing specialists, online business consultants, supply chain analysts, and entrepreneurial ventures. With the increasing dominance of online platforms and the continuous evolution of the e-commerce landscape, these graduates possess the necessary skills to navigate and thrive in this dynamic industry, making them highly sought-after by both established companies and startups alike.

Eligibility

Interested students must meet the following minimum eligibility criteria for the Integrated B.Com. (Hons.) – MBA program in E-Commerce: Minimum 50% marks in Classes X and XII.

Curriculum

COURSE

 

Course Credits Percentage
Major Foundation 73 40%
Major Core 56 31%
Specialization 6 3%
SIP 4 2%
Life Skills 12 7%
Signature 15 8%
Minors 15 8%
Total 181 100%
SFLI Total 42 23%

 

 

SEMESTER I

 

 Subject Code Subject  Credits 
DSQT 1001 Business Mathematics 3
FINC 1003 Financial Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
GMHR 1201 Introduction to Management & Leadership  3
FINC 1007 Cost Accounting 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
ECON 1001 Business Economics I 3
TOTAL   25

 

   

SEMESTER II

 

 Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
FINC 1006 Corporate Accounting 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor / Exploratory I 3
TOTAL   23

 

 

SEMESTER III

 

 Subject Code Subject  Credits 
DSRM 2001 Research Methodology & Report Writing 3
  Operations Research 3
FINC 2021 Financial Modelling 3
FINC 2022 Indian Financial System 3
FINC 2028 Computerized Accounting 3
  Auditing and Assurance 2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor / Exploratory II 3
TOTAL   25

 

  

SEMESTER IV

 

 Subject Code Subject  Credits 
STGM 3002 Management Accounting 3
  Climate Change & Business 3
  Tax Planning 3
  Financial Statement Analysis and Reporting 3
  Business Law 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor / Exploratory III 3
  Securities Laws and Compliances 3
TOTAL   26

 

 

SEMESTER V

 

 Subject Code Subject  Credits 
DSRM 7002 Decision Making under Uncertainty 3
  Introduction to Digital Business and Social Media Tools  3
DSIT 7013 Spreadsheet modelling 3
HUMN 3009 Digital Business & IPR Law 3
  Rural Immersion 3
  Specialization Paper I: Web Design and Development 3
SLICL06 Persuasive Presence 2
SLICS04 Start your Start-up 3
  Minor / Exploratory IV 3
TOTAL   26

 

  

SEMESTER VI

 

 Subject Code Subject  Credits 
GMHR 1301 Corporate Social Responsibility 2
  Data-driven strategies for Digital Platforms  3
HRES 3003 Project Management 3
DSBA 8002 Analytics & Big Data 3
  Digital Business Models and Design Principles 3
  Digital Entrepreneurship 3
  Specialization Paper II: Search Engine Optimization 3
  Signature 5 3
  Minor / Exploratory V 3
TOTAL   26

 

 

SEMESTER VII

 

 Subject Code Subject  Credits 
  Competitive Strategy 3
  Capestone Program-I: Course by BSE 3
  Foreign Language- I 2
  Digital Transformation and Innovation in Manufacturing Ecosystem 3
  Negotiation Analysis 3
  Digital Brand Management 3
  Digital Sales & Channel Management 3
TOTAL   20

 

  

SEMESTER VIII

 

 Subject Code Subject 
  Foreign Language- Part II
  Capestone Program-II: Live projects/ Dissertation/ Research writing
  INTERNSHIP- Final Report
TOTAL  

 

 

LIFE SKILLS

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI

 

 

SIGNATURE

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
     
Managing Relationships and Being Happy SLIES04  

 

Future Scope / Industry Trends

The future of Integrated B.Com. (Hons.) - MBA in E-Commerce is bright, as the e-commerce industry continues to grow and evolve. Graduates can expect opportunities in online retail, B2B e-commerce, food delivery, travel and hospitality, and digital services. Mobile commerce (M-commerce) is expected to expand, creating demand for expertise in mobile commerce strategies and payment systems. Graduates who understand omnichannel retailing, customized shopping experiences, and data analytics will be sought after. Artificial Intelligence (AI) and Machine Learning (ML) skills will be valuable for tasks like customer service, product recommendations, fraud detection, and supply chain optimization. Voice-enabled devices and social media platforms are changing consumer behavior, and graduates who grasp voice search optimization and social media marketing will have prospects. Data privacy and cybersecurity will be critical, requiring graduates with expertise in e-commerce security and risk management. Cross-border trade and e-commerce consulting are also areas for exploration. Sustainability and environmentally friendly practices are gaining importance, providing opportunities for graduates with knowledge of green e-commerce initiatives and sustainable supply chain management. In this dynamic industry, lifelong learning, staying updated with emerging trends, and embracing innovation will be crucial for remaining competitive. Overall, Integrated B.Com. (Hons.) - MBA in E-Commerce offers promising prospects for graduates to thrive in diverse roles within the e-commerce industry.

Placements

The placement scenario for students pursuing an Integrated B.Com. (Hons.) - MBA in E-Commerce program has shown significant improvement in recent years. Renowned companies such as HDFC, Axis Bank, ICICI, IDFC First, HDFC Mutual Fund Group, Geojit Financials, Mahindra & Mahindra, Amazon, ByJus, and Infosys provide attractive employment opportunities for these students. Moreover, there is a growing interest among mid-sized start-ups to recruit graduates from the Integrated B.Com-MBA in E-Commerce program. Freshers in this field can expect a starting salary ranging between INR 10-12 lakh per annum, which is influenced by their skills, knowledge, and exposure.

Selection Criteria

The selection criteria for individuals who are interested in pursuing the Integrated B.Com.-MBA in E-Commerce program offered by UPES depends on their individual performance in Personal Interview.

Entrance Test

Personal Interview

Enquiry Form
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