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DETAILS
Brands are understanding the importance of content and its role in driving organic traffic. The MBA Digital Business with specialization in Search Engine Optimization course focuses on improving a business’ website by increasing the organic traffic to attract more customers. The student is one step closer to becoming a complete digital marketer with expertise in search engine optimization.
Duration of Program
2 years (4 Semesters)
Seats
10*
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
- Digital Business Analyst
- SEO/SEM Specialist
- Digital Marketing Manager
- Content Marketing Manager
- Digital Brand Manager
- Web Analytics Specialist
- Digital Business/Marketing Consultants in multi-national corporations
- Market Analyst/Market Researcher roles in Digital Environment
- Candidates can pursue higher studies in the field
Minimum 50% marks in Class X & XII and Graduation. Graduation From a recognized University in any stream.
UPESMET / National Level Exams/ CUET followed by Personal Interview
Course Credits
| Course | Credits | Percentage |
| Major Foundation | 30 | 29% |
| Major Core | 32 | 30% |
| Specialization | 6 | 6% |
| Dissertation | 6 | 6% |
| Life Skills | 10 | 10% |
| Signature | 9 | 9% |
| Minor/Exploratory | 9 | 9% |
| Internships and Industry Visit | 3 | 3% |
| Total | 105 | 100% |
| SFLI Total | 28 | 27% |
SEMESTER I
| Subject Code | Subject | Credits |
| HRES 7002 | Management Principles and Organisational Behaviour | 3 |
| MKTG 7001 | Marketing Management | 3 |
| ECON 7006 | Managerial Economics | 3 |
| FINC 7010 | Accounting for Managers | 3 |
| DSQT 7001 | Quantitative Methods | 3 |
| HRES 7004 | Business Communication | 3 |
| DSIT 7013 | Spreadsheet modelling | 3 |
| Introduction to Digital Business and Social Media Tools | 3 | |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 28 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 7007 | Human Resource Management | 3 |
| FINC 7019 | Financial Management | 3 |
| DSRM 7002 | Business Research Methods | 3 |
| DSQT 7002 | Operations Research | 3 |
| DSIT 7009 | Management Information System | 3 |
| Database System & Database Management | 3 | |
| DSBA 8002 | Analytics & Big Data | 3 |
| Specialization Paper I | 3 | |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| INDT 7101 | Industrial Visit | 1 |
| Minor/Exploratory I | 3 | |
| TOTAL | 33 |
SEMESTER III
| Subject Code | Subject | Credits |
| STGM 8001 | Strategic Management | 3 |
| Digital Brand Management | 3 | |
| Digital Sales & Channel Management | 3 | |
| Specialization Paper II | 3 | |
| SIIB 8101 | Summer Internship | 2 |
| DIST 8101 | Dissertation-I | 2 |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| Minor/Exploratory II | 3 | |
| TOTAL | 24 |
SEMESTER IV
| Subject Code | Subject | Credits |
| HUMN 3009 | Business & Digital Laws | 2 |
| Digital Business Models and Design Principles | 3 | |
| IT Security Management | 3 | |
| DIST 8102 | Dissertation II | 4 |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| Minor/Exploratory III | 3 | |
| 20 |
Specialization II
| DSIT 3004 | Data Preparation | 3 |
| Overview of Search Engine Optimization | 3 |
Life Skills
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
Signature
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
Career Prospects
- Digital Business Analyst
- SEO/SEM Specialist
- Digital Marketing Manager
- Content Marketing Manager
- Digital Brand Manager
- Web Analytics Specialist
- Digital Business/Marketing Consultants in multi-national corporations
- Market Analyst/Market Researcher roles in Digital Environment
- Candidates can pursue higher studies in the field
Eligibility
Minimum 50% marks in Class X & XII and Graduation. Graduation From a recognized University in any stream.
Selection Criteria
UPESMET / National Level Exams/ CUET followed by Personal Interview
Curriculum
Course Credits
| Course | Credits | Percentage |
| Major Foundation | 30 | 29% |
| Major Core | 32 | 30% |
| Specialization | 6 | 6% |
| Dissertation | 6 | 6% |
| Life Skills | 10 | 10% |
| Signature | 9 | 9% |
| Minor/Exploratory | 9 | 9% |
| Internships and Industry Visit | 3 | 3% |
| Total | 105 | 100% |
| SFLI Total | 28 | 27% |
SEMESTER I
| Subject Code | Subject | Credits |
| HRES 7002 | Management Principles and Organisational Behaviour | 3 |
| MKTG 7001 | Marketing Management | 3 |
| ECON 7006 | Managerial Economics | 3 |
| FINC 7010 | Accounting for Managers | 3 |
| DSQT 7001 | Quantitative Methods | 3 |
| HRES 7004 | Business Communication | 3 |
| DSIT 7013 | Spreadsheet modelling | 3 |
| Introduction to Digital Business and Social Media Tools | 3 | |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 28 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 7007 | Human Resource Management | 3 |
| FINC 7019 | Financial Management | 3 |
| DSRM 7002 | Business Research Methods | 3 |
| DSQT 7002 | Operations Research | 3 |
| DSIT 7009 | Management Information System | 3 |
| Database System & Database Management | 3 | |
| DSBA 8002 | Analytics & Big Data | 3 |
| Specialization Paper I | 3 | |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| INDT 7101 | Industrial Visit | 1 |
| Minor/Exploratory I | 3 | |
| TOTAL | 33 |
SEMESTER III
| Subject Code | Subject | Credits |
| STGM 8001 | Strategic Management | 3 |
| Digital Brand Management | 3 | |
| Digital Sales & Channel Management | 3 | |
| Specialization Paper II | 3 | |
| SIIB 8101 | Summer Internship | 2 |
| DIST 8101 | Dissertation-I | 2 |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| Minor/Exploratory II | 3 | |
| TOTAL | 24 |
SEMESTER IV
| Subject Code | Subject | Credits |
| HUMN 3009 | Business & Digital Laws | 2 |
| Digital Business Models and Design Principles | 3 | |
| IT Security Management | 3 | |
| DIST 8102 | Dissertation II | 4 |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| Minor/Exploratory III | 3 | |
| 20 |
Specialization II
| DSIT 3004 | Data Preparation | 3 |
| Overview of Search Engine Optimization | 3 |
Life Skills
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
Signature
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
Non Examination Pathway
MBA Admissions through National Level Tests**
Students having minimum eligible MAT /CMAT 2023 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2022/ XAT 2023 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2022 / 23 scores will also be accepted.
**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). Incase candidates for such seats are not available, UPES has the right to fill these seats through MBA (UPESMET)
