Dr. Dikhita Das 

A highly skilled academic and industry professional, she completed her Ph.D. from UPES in 2024. She holds both her undergraduate and master’s degrees from Burdwan University. Her research focus is complemented by a strong publication record, having contributed to A-category journals. This reflects her commitment to advancing knowledge and contributing to her field. Her academic journey is shaped by a solid foundation in industry, allowing her to effectively bridge the gap between theory and practice. She remains dedicated to fostering a dynamic learning environment for her students while pursuing impactful research that addresses real-world challenges. 

She has 7 years of industry experience, with 3 years in Japan and 4 years in India. During this time, she worked on diverse projects, honing her skills in problem-solving, analytical thinking, and project management. She contributed significantly to various sectors, collaborating with cross-functional teams and leading initiatives to improve operational efficiency. In 2021, she transitioned to academia, leveraging her industry experience to enhance her teaching and research. 

eHealth I Customer Engagement I Digital Health I mHealth I Metaverse I Artificial Intelligence I eMedicine 

Dr. Dikhita's teaching philosophy centres on creating an interactive, engaging, and collaborative learning environment. She believes in making lessons practical and experiential, often incorporating humour to foster a positive atmosphere that encourages active participation. By asking questions and encouraging critical thinking, she guides students toward discovering their own problem-solving abilities, empowering them to take ownership of their learning. She prioritizes collaboration over competition, learning from both her students and colleagues. Passion for the content, enthusiasm for teaching, and continuous self-improvement drive her commitment to positively impacting students and enhancing their learning journey over time. 

Dr. Dikhita has taught a variety of undergraduate and postgraduate courses, including Social Media Marketing, Practice & Principles of Management (PPM), Consumer Behaviour & Market Research (CBMR), Marketing Management, and Digital Marketing. Her teaching approach emphasizes practical knowledge and experiential learning, ensuring students gain hands-on experience with real-world examples. Her courses blend theory with practice, helping students develop applicable skills for professional success. 

Dr. Dikhita has garnered several prestigious awards and grants throughout her academic and research journey. In 2023, she received the Best Presentation Award at the International Conference on Business, Digitalization, and Sustainability (ICBDS-2023) for her research on eHealth adoption in India. Additionally, she has had multiple papers accepted at notable conferences, including the PAN IIM Conference 2024, where her research on customer engagement frameworks in Indian eHealth has been presented, and the British Academy of Management, where her work on the health metaverse was recognized.  

Dr. Dikhita has been invited to review manuscripts for top-tier journals, (ABDC-A), showcasing her expertise in the eHealth domain. Her successful collaborations with scholars from other top universities in India and abroad have been supported by institutional funding and resources, including access to research ethics boards, library resources, and grant writing assistance. These accolades and grants reflect her dedication to advancing research in eHealth and her contributions to interdisciplinary collaboration, strengthening her role as a recognized leader in her field. 

dikhita.das@ddn.upes.ac.in