Digital Media Laws

BBA Digital Business - Digital Media Laws

Program details

The BBA (Digital Business) - Digital Media Laws program at UPES School of Business offers a comprehensive undergraduate education that blends digital business principles with a specialized focus on digital media laws. Spanning three years, the program follows a well-structured curriculum that covers various subjects. Students delve into core courses related to digital business and legal frameworks, as well as specialized courses focused on digital media laws.

The curriculum is designed to provide students with a thorough understanding of the legal challenges faced by businesses in the digital media industry. By studying topics such as intellectual property rights, privacy and data protection, cyber laws, and media regulation, students gain the knowledge and skills necessary to navigate the legal landscape of the digital media sector. Additionally, students have the flexibility to choose elective courses that align with their personal interests and career aspirations.

The program at UPES School of Business places a strong emphasis on practical learning and industry exposure. Through case studies, industry projects, and internships, students gain hands-on experience and develop their analytical and problem-solving abilities. Furthermore, the program integrates legal research and writing skills, enabling students to analyze complex legal issues, draft contracts and agreements, and effectively communicate legal concepts.

Program Highlights

  • A combination of core business courses and specialized digital media laws courses covering intellectual property rights, privacy and data protection, cyber laws, content regulation, and e-commerce regulations.
  • Real-world case studies and projects incorporated into the program, allowing students to apply their knowledge and skills to practical scenarios and gain a deep understanding of legal challenges in the digital media industry.
  • Faculty members are experts in the field of digital media laws, bringing industry experience and legal expertise to the classroom, providing valuable insights and guidance to students.
  • Renowned industry professionals, legal experts, and practitioners deliver guest lectures and conduct workshops, offering industry insights, real-world examples, and networking opportunities for students.
  • The BBA (Digital Business) - Digital Media Laws program has collaborations with leading organizations in the digital media industry facilitate internships, industry projects, and guest lectures, enhancing students' exposure and employability.
  • Emphasis on practical application of knowledge through projects, case studies, and industry engagement, ensuring students are well-prepared to navigate legal challenges in the digital media sector.

The future scope for graduates of the BBA (Digital Business) - Digital Media Laws program from UPES is highly promising. As the digital media industry continues to grow and evolve, professionals with expertise in digital media laws will be in high demand. The rapid advancement of technology brings new legal challenges and regulatory frameworks, making the need for experts in this field even more critical. Data protection and privacy concerns are on the rise, necessitating professionals who can navigate data protection laws and ensure compliance with regulations such as GDPR and the Personal Data Protection Bill. Governments worldwide are implementing regulations to address online hate speech, misinformation, and content-related issues, creating a demand for individuals knowledgeable in digital media laws. Protecting intellectual property rights in the digital era is also crucial, and graduates of this program can assist media companies, content creators, and online platforms in safeguarding these rights and enforcing copyright and trademark laws. Additionally, with the increasing popularity of e-commerce, there is a growing need for professionals who understand e-commerce regulations and consumer protection laws. Overall, graduates of this program can play a vital role in helping organizations navigate complex regulatory landscapes, ensuring legal compliance, and managing legal risks in the digital business and digital media industries.

Career Opportunities

Completing the BBA (Digital Business) - Digital Media Laws program offered by UPES School of Business opens up a plethora of promising career opportunities in the dynamic field of digital media and its legal implications. Graduates of this program possess a unique blend of business acumen, digital expertise, and legal knowledge, positioning them for success in the modern digital landscape. They can pursue diverse career paths, such as digital marketing managers, social media strategists, content creators, e-commerce consultants, digital media analysts, and legal advisors specializing in digital media laws. With the ever-increasing importance of digital platforms and the legal complexities surrounding them, graduates of this program are well-equipped to navigate the evolving industry and make a meaningful impact in the world of digital business and media.

The following professional paths in the field of Digital Media Laws are available for the students to pursue.

  • Intellectual Property Rights Manager
  • Compliance Officer
  • Data Privacy Analyst
  • Digital Marketing Manager
  • E-commerce Manager
  • Media Regulatory Analyst
  • Legal Researcher
  • Contract Specialist
  • Policy Advisor


The UPES School of Business, boasts a dedicated placement cell that actively collaborates with students and industry partners to facilitate their career placements. With a strong track record of success, the UPES placement cell excels at securing internships and job placements for students in the BBA (Digital Business) - Digital Media Laws program. Leveraging its extensive network of industry partners, the placement cell connects students with renowned organizations within the digital media sector, enabling them to jumpstart their professional journeys.

The UPES placement cell goes above and beyond by offering comprehensive career counseling, organizing placement drives, conducting mock interviews, and providing invaluable assistance in resume building and interview preparation. Thanks to UPES's robust industry connections and collaborations, graduates of the BBA (Digital Business) - Digital Media Laws program enjoy a high placement rate, ensuring a wide range of enticing job opportunities in the dynamic digital media industry.

Fee Structure

Click here for detailed Fee Structure.


The minimum eligibility criteria for BBA (Digital Business) - Digital Media Laws to be fulfilled by interested students is as follows: Minimum 50% marks in Classes X and XII.

Selection Criteria

The process of selection criteria for students interested in pursuing BBA (Digital Business) - Digital Media Laws offered by UPES is based on the individual's performance in Entrance Exam (UPESMET-UG) / UGAT’23 / CUET

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