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BBA in Hospitality, Travel and Tourism
Program details
The BBA (Hospitality, Travel and Tourism) at UPES is an industry-oriented undergraduate programme designed for careers in the fast-growing global hospitality and tourism sector. It builds a strong foundation in business management while developing specialised capability in hospitality operations, travel management and tourism services, with an emphasis on customer-centric service delivery, operational excellence and sustainability. The curriculum blends core business subjects (management, marketing, finance, HR and entrepreneurship) with sector-focused learning in hotel operations, tourism and travel agency management, event planning, airline and cruise management, and destination marketing. Experiential learning through internships, industry visits, case studies, simulations and live projects ensures students gain practical exposure to real-world service environments.
Program Highlights
- Industry-oriented projects and practical assignments that connect business concepts to hospitality and tourism operations.
- Internships with hotels, resorts, airlines, travel agencies, event firms and tourism organisations for hands-on experience and professional exposure.
- Designed to prepare students for supervisory and managerial pathways in hospitality, travel and tourism.
- Strong industry engagement through hotel/airline visits, workshops, tourism expos, seminars and interactions with professionals.
- Real-world learning via case studies, live projects, simulations and guest sessions.
- Training on industry-relevant tools such as PMS, GDS, CRM, Advanced Excel and digital marketing platforms.
Industry Trends & Career Opportunities
As travel and tourism continues to expand globally, organisations are prioritising customer experience management, service innovation, digital distribution and responsible tourism. The programme builds adaptability to changing traveller preferences and emerging trends, while also supporting entrepreneurship in travel start-ups, boutique hospitality, events and destination experiences. A strong focus on sustainability and responsible tourism prepares graduates to support eco-friendly and ethical tourism practices, alongside opportunities for international career mobility across diverse markets.
Typical roles include:
- Hotel operations executive
- Guest relations manager
- Travel consultant
- Tourism officer
- Airline sales executive
- Event coordinator
- Destination marketing executive
- Cruise operations executive
- Hospitality sales manager
- Business development executive
Placements
The placement landscape has shown steady growth with participation from leading hospitality and tourism employers, including hotel chains, airlines, travel agencies and tourism brands. Opportunities are also emerging with travel-tech companies, new hospitality formats and event management firms. Salary outcomes typically vary based on role, internships, industry exposure and individual competencies, reflecting the programme’s strong industry orientation and focus on job-ready skills.
Fee Structure
Click here for detailed Fee Structure.
Curriculum
Semester 1
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Managerial Economics | 2 | 0 | 0 | 2 |
| Accounting for Managers: Financial Information & Decision Making | 2 | 0 | 0 | 2 |
| Quantitative Techniques for Managers | 2 | 0 | 0 | 2 |
| Programming for Analytics | 3 | 0 | 0 | 3 |
| Database System & Database Management | 3 | 0 | 0 | 3 |
| Business Modelling with Spreadsheets | 2 | 0 | 0 | 2 |
| Individual Project-I | 1 | 0 | 0 | 1 |
| Job Ready Boot Camp 1 | 1 | 0 | 0 | 1 |
| EDGE – Soft Skills | 0 | 0 | 0 | 0 |
| Placement 101 | 1 | 0 | 0 | 1 |
| AI Systems & Data for Decision-Makers | 3 | 0 | 0 | 3 |
| TOTAL | 20 |
Semester 2
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Business Analytics & Business Intelligence | 3 | 0 | 0 | 3 |
| Business Research Methods | 2 | 0 | 0 | 2 |
| Industrial Visit | 1 | 0 | 0 | 1 |
| Strategic Management | 2 | 0 | 0 | 2 |
| Tech Consulting 101 | 3 | 0 | 0 | 3 |
| EDGE – Advance Communication | 0 | 0 | 0 | 0 |
| Predictive Modeling | 3 | 0 | 0 | 3 |
| Specialization Paper-I | 3 | 0 | 0 | 3 |
| AI enabled Data Mining for Strategic Decision Making | 3 | 0 | 0 | 3 |
| AI Powered Natural Language Processing & Prompt Engineering | 0 | 0 | 0 | 0 |
| Live Project | 2 | 0 | 0 | 2 |
| Placement 102 | 1 | 0 | 0 | 1 |
| Strategic AI: Critical Thinking & Business Integration | 3 | 0 | 0 | 3 |
| TOTAL | 23 |
Semester 3
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Big Data Analytics | 2 | 0 | 0 | 2 |
| Project Management | 2 | 0 | 0 | 2 |
| Summer Internship | 2 | 0 | 0 | 2 |
| Global Context of Business | 1 | 0 | 0 | 1 |
| Experiential Mentored Project | 3 | 0 | 0 | 3 |
| Specialization Paper-II | 3 | 0 | 0 | 3 |
| Advance AI and Deep Learning for Business Application | 0 | 0 | 0 | 0 |
| Generative AI for Business | 0 | 0 | 0 | 0 |
| Job Ready Boot Camp 2 | 1 | 0 | 0 | 1 |
| Advanced AI, Automation & Governance | 2 | 0 | 0 | 2 |
| Placement 201 | 1 | 0 | 0 | 1 |
| Marketing Management | 2 | 0 | 0 | 2 |
| Managerial Communication | 2 | 0 | 0 | 2 |
| Business Environment | 1 | 0 | 0 | 1 |
| Organizational Behaviour | 2 | 0 | 0 | 2 |
| TOTAL | 24 |
Semester 4
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Social & Web Analytics using AI | 2 | 0 | 0 | 2 |
| Business Ethics and CSR | 2 | 0 | 0 | 2 |
| Innovation and Entrepreneurship | 2 | 0 | 0 | 2 |
| Environmental, Social and Governance | 2 | 0 | 0 | 2 |
| Dissertation | 4 | 0 | 0 | 4 |
| Human Resource Management | 2 | 0 | 0 | 2 |
| Corporate Finance: Value Creation & Capital Allocation | 2 | 0 | 0 | 2 |
| Operations Management | 2 | 0 | 0 | 2 |
| TOTAL | 18 |
Eligibility
Interested students must meet the minimum eligibility criteria for BBA (Hospitality, Travel and Tourism) as stated below: Minimum 50% marks in class X and XII.
Selection Criteria
The selection process for students who wish to pursue the BBA (Hospitality, Travel and Tourism) program at UPES School of Business relies on Entrance Exam (UPESMET-UG) / UGAT/ CUET.
Further Information
Enquiry Form
Frequently Asked Questions
The BBA in Hospitality, Travel & Tourism curriculum covers hospitality operations, hotel management, tourism management, event management, travel planning, customer relationship management, tourism marketing, food and beverage management, business communication, finance, and entrepreneurship. This Bachelor of Travel and Tourism Management program combines business knowledge with practical industry exposure.
Graduates of BBA Tourism and Hospitality Management can work as Hotel Managers, Travel Consultants, Tour Managers, Event Coordinators, Airline Executives, Cruise Operations Executives, Hospitality Managers, Destination Managers, and Tourism Officers. These BBA in Hospitality, Travel & Tourism jobs span hospitality, travel, aviation, and tourism sectors.
The salary after BBA Tourism and Hospitality Management depends on the employer, location, job role, and experience. Fresh graduates can begin in hotels, travel companies, airlines, or tourism organizations, with earning potential increasing as they gain professional experience, industry certifications, or pursue higher education.
Yes. BBA in Hotel Management includes key areas such as hotel operations, front office management, housekeeping, food and beverage services, event planning, hospitality operations, and guest experience management. Students also gain practical exposure through industry internships and experiential learning opportunities.
Yes. The BBA in Hospitality, Travel & Tourism curriculum includes tourism marketing, branding, customer engagement, digital marketing, destination promotion, and travel business management. Students learn how tourism organizations attract visitors, build memorable travel experiences, and market destinations in competitive global tourism markets.
Graduates of BBA Tourism and Hospitality Management are recruited by hotels, resorts, airlines, cruise companies, travel agencies, tour operators, event management firms, hospitality startups, destination management companies, luxury hospitality brands, and tourism boards seeking professionals with customer service and business management expertise.
Hospitality Management focuses on delivering guest services in hotels, resorts, restaurants, and events, while Tourism Management emphasizes travel planning, destination development, and tourism operations. A BBA in Hospitality, Travel & Tourism combines both disciplines, preparing students for diverse careers across the hospitality and tourism industries.
Yes. Graduates with a BBA in Hospitality, Travel & Tourism degree can build careers with airlines and cruise companies in guest services, customer experience, operations, cabin services, travel management, and hospitality roles. Their service management and communication skills are highly valued across the global travel industry.
Yes. BBA Tourism and Hospitality Management offers strong career prospects in India as tourism, aviation, hospitality, and luxury travel continue to grow. Graduates can explore opportunities with hotels, airlines, travel companies, cruise operators, event firms, and tourism organizations in both domestic and international markets.
A Bachelor of Travel and Tourism Management develops communication, customer service, leadership, event planning, hospitality operations, tourism marketing, business management, problem-solving, teamwork, and cultural awareness. These skills prepare graduates to deliver exceptional guest experiences while managing hospitality and tourism businesses effectively.
Yes. After completing BBA in Hospitality, Travel & Tourism, students can pursue an MBA in Hospitality Management, Tourism Management, Marketing, International Business, Operations, or General Management. Higher education helps strengthen leadership skills, improve career opportunities, and prepare graduates for senior managerial roles in the industry.