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BBA in Hospitality, Travel and Tourism
Program details
The BBA (Hospitality, Travel and Tourism) at UPES is an industry-oriented undergraduate programme designed for careers in the fast-growing global hospitality and tourism sector. It builds a strong foundation in business management while developing specialised capability in hospitality operations, travel management and tourism services, with an emphasis on customer-centric service delivery, operational excellence and sustainability. The curriculum blends core business subjects (management, marketing, finance, HR and entrepreneurship) with sector-focused learning in hotel operations, tourism and travel agency management, event planning, airline and cruise management, and destination marketing. Experiential learning through internships, industry visits, case studies, simulations and live projects ensures students gain practical exposure to real-world service environments.
Program Highlights
- Industry-oriented projects and practical assignments that connect business concepts to hospitality and tourism operations.
- Internships with hotels, resorts, airlines, travel agencies, event firms and tourism organisations for hands-on experience and professional exposure.
- Designed to prepare students for supervisory and managerial pathways in hospitality, travel and tourism.
- Strong industry engagement through hotel/airline visits, workshops, tourism expos, seminars and interactions with professionals.
- Real-world learning via case studies, live projects, simulations and guest sessions.
- Training on industry-relevant tools such as PMS, GDS, CRM, Advanced Excel and digital marketing platforms.
Industry Trends & Career Opportunities
As travel and tourism continues to expand globally, organisations are prioritising customer experience management, service innovation, digital distribution and responsible tourism. The programme builds adaptability to changing traveller preferences and emerging trends, while also supporting entrepreneurship in travel start-ups, boutique hospitality, events and destination experiences. A strong focus on sustainability and responsible tourism prepares graduates to support eco-friendly and ethical tourism practices, alongside opportunities for international career mobility across diverse markets.
Typical roles include:
- Hotel operations executive
- Guest relations manager
- Travel consultant
- Tourism officer
- Airline sales executive
- Event coordinator
- Destination marketing executive
- Cruise operations executive
- Hospitality sales manager
- Business development executive
Placements
The placement landscape has shown steady growth with participation from leading hospitality and tourism employers, including hotel chains, airlines, travel agencies and tourism brands. Opportunities are also emerging with travel-tech companies, new hospitality formats and event management firms. Salary outcomes typically vary based on role, internships, industry exposure and individual competencies, reflecting the programme’s strong industry orientation and focus on job-ready skills.
Fee Structure
Click here for detailed Fee Structure.
Curriculum
Semester 1
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Principles and Practices of Management | 3 | 0 | 0 | 3 |
| Micro Economics | 3 | 0 | 0 | 3 |
| Business Mathematics | 3 | 0 | 0 | 3 |
| Business Accounting | 3 | 0 | 0 | 3 |
| Business Communication | 2 | 0 | 2 | 3 |
| Organizational Behavior | 3 | 0 | 0 | 3 |
| Spreadsheet Modelling | 1 | 0 | 2 | 2 |
| CRITICAL THINKING & WRITING | 2 | 0 | 0 | 2 |
| Business Environment | 2 | 0 | 0 | 2 |
| TOTAL | 24 |
Semester 2
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Macro Economics | 3 | 0 | 0 | 3 |
| Business Statistics | 3 | 0 | 0 | 3 |
| Financial Management | 3 | 0 | 0 | 3 |
| Marketing Management | 3 | 0 | 0 | 3 |
| Understanding Emerging Technologies | 2 | 0 | 0 | 2 |
| Human Resource Management | 3 | 0 | 0 | 3 |
| Operations Management | 3 | 0 | 0 | 3 |
| Living Conversations | 2 | 0 | 0 | 2 |
| Community Engagement and Social Responsibility | 2 | 0 | 0 | 2 |
| TOTAL | 24 |
Semester 3
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Labour Legislations | 3 | 0 | 0 | 3 |
| Performance Management | 3 | 0 | 0 | 3 |
| Research Methodology & Report Writing | 3 | 0 | 0 | 3 |
| Consumer Behaviour & Market Research | 3 | 0 | 0 | 3 |
| Minor/Exploratory I | 3 | 0 | 0 | 3 |
| Global context of Business | 3 | 0 | 0 | 1 |
| Working with Data | 2 | 0 | 0 | 2 |
| Business Ethics and CSR | 2 | 0 | 0 | 2 |
| TOTAL | 20 |
Semester 4
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Minor/Exploratory II | 3 | 0 | 0 | 3 |
| Training and Development | 3 | 0 | 0 | 3 |
| Specialization Paper-I | 3 | 0 | 0 | 3 |
| Industrial Visit | 0 | 0 | 0 | 1 |
| Industrial Relations | 3 | 0 | 0 | 3 |
| Minor/Exploratory III | 3 | 0 | 0 | 3 |
| Business Analytics | 2 | 0 | 2 | 3 |
| Design Thinking | 2 | 0 | 0 | 2 |
| Environmental, Social and Governance | 3 | 0 | 0 | 3 |
| TOTAL | 24 |
Semester 5
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Minor/Exploratory IV | 3 | 0 | 0 | 3 |
| Compensation Management | 3 | 0 | 0 | 3 |
| Specialization Paper- II | 3 | 0 | 0 | 3 |
| Organization Change and Intervention Strategies | 3 | 0 | 0 | 3 |
| Minor/Exploratory V | 3 | 0 | 0 | 3 |
| Dissertation I | 0 | 0 | 0 | 2 |
| Summer Internship | 0 | 0 | 0 | 2 |
| Customer Relationship Management | 3 | 0 | 0 | 3 |
| Essentials of Strategic Management | 3 | 0 | 0 | 3 |
| Leadership and Teamwork | 1 | 0 | 1 | 2 |
| Project Management | 3 | 0 | 0 | 3 |
| TOTAL | 30 |
Semester 6
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Cross Cultural Management | 3 | 0 | 0 | 3 |
| Dissertation II | 0 | 0 | 0 | 4 |
| Minor/Exploratory VI | 3 | 0 | 0 | 3 |
| Start your Start-up | 2 | 0 | 0 | 2 |
| TOTAL | 12 |
Eligibility
Interested students must meet the minimum eligibility criteria for BBA (Hospitality, Travel and Tourism) as stated below: 50% 10th & 12th Any Stream.
Selection Criteria
The selection process for students who wish to pursue the BBA (Hospitality, Travel and Tourism) program at UPES School of Business relies on Entrance Exam (UPESMET-UG) / UGAT/ CUET.
