BBA in Hospitality, Travel and Tourism

The BBA (Hospitality, Travel and Tourism) at UPES is an industry-oriented undergraduate programme designed for careers in the fast-growing global hospitality and tourism sector. It builds a strong foundation in business management while developing specialised capability in hospitality operations, travel management and tourism services, with an emphasis on customer-centric service delivery, operational excellence and sustainability. The curriculum blends core business subjects (management, marketing, finance, HR and entrepreneurship) with sector-focused learning in hotel operations, tourism and travel agency management, event planning, airline and cruise management, and destination marketing. Experiential learning through internships, industry visits, case studies, simulations and live projects ensures students gain practical exposure to real-world service environments.

• Industry-oriented projects and practical assignments that connect business concepts to hospitality and tourism operations.
• Internships with hotels, resorts, airlines, travel agencies, event firms and tourism organisations for hands-on experience and professional exposure.
• Designed to prepare students for supervisory and managerial pathways in hospitality, travel and tourism.
• Strong industry engagement through hotel/airline visits, workshops, tourism expos, seminars and interactions with professionals.
• Real-world learning via case studies, live projects, simulations and guest sessions.
• Training on industry-relevant tools such as PMS, GDS, CRM, Advanced Excel and digital marketing platforms.

As travel and tourism continues to expand globally, organisations are prioritising customer experience management, service innovation, digital distribution and responsible tourism. The programme builds adaptability to changing traveller preferences and emerging trends, while also supporting entrepreneurship in travel start-ups, boutique hospitality, events and destination experiences. A strong focus on sustainability and responsible tourism prepares graduates to support eco-friendly and ethical tourism practices, alongside opportunities for international career mobility across diverse markets.

Typical roles include:

• Hotel operations executive
• Guest relations manager
• Travel consultant
• Tourism officer
• Airline sales executive
• Event coordinator
• Destination marketing executive
• Cruise operations executive
• Hospitality sales manager
• Business development executive

The placement landscape has shown steady growth with participation from leading hospitality and tourism employers, including hotel chains, airlines, travel agencies and tourism brands. Opportunities are also emerging with travel-tech companies, new hospitality formats and event management firms. Salary outcomes typically vary based on role, internships, industry exposure and individual competencies, reflecting the programme’s strong industry orientation and focus on job-ready skills.

Click here for detailed Fee Structure.

Semester 1

Semester 2

Semester 3

Semester 4

Interested students must meet the minimum eligibility criteria for BBA (Hospitality, Travel and Tourism) as stated below: Minimum 50% marks in class X and XII.

The selection process for students who wish to pursue the BBA (Hospitality, Travel and Tourism) program at UPES School of Business relies on Entrance Exam (UPESMET-UG) / UGAT/ CUET.