,,
BBA in Hospitality, Travel and Tourism

BBA in Hospitality, Travel and Tourism

Get Certified in Gen AI in Hospitality, Travel and Tourism Systems   

Program details

The BBA (Hospitality, Travel and Tourism) at UPES is an industry-oriented undergraduate programme designed for careers in the fast-growing global hospitality and tourism sector. It builds a strong foundation in business management while developing specialised capability in hospitality operations, travel management and tourism services, with an emphasis on customer-centric service delivery, operational excellence and sustainability. The curriculum blends core business subjects (management, marketing, finance, HR and entrepreneurship) with sector-focused learning in hotel operations, tourism and travel agency management, event planning, airline and cruise management, and destination marketing. Experiential learning through internships, industry visits, case studies, simulations and live projects ensures students gain practical exposure to real-world service environments.

Program Highlights

  • Industry-oriented projects and practical assignments that connect business concepts to hospitality and tourism operations.
  • Internships with hotels, resorts, airlines, travel agencies, event firms and tourism organisations for hands-on experience and professional exposure.
  • Designed to prepare students for supervisory and managerial pathways in hospitality, travel and tourism.
  • Strong industry engagement through hotel/airline visits, workshops, tourism expos, seminars and interactions with professionals.
  • Real-world learning via case studies, live projects, simulations and guest sessions.
  • Training on industry-relevant tools such as PMS, GDS, CRM, Advanced Excel and digital marketing platforms.

As travel and tourism continues to expand globally, organisations are prioritising customer experience management, service innovation, digital distribution and responsible tourism. The programme builds adaptability to changing traveller preferences and emerging trends, while also supporting entrepreneurship in travel start-ups, boutique hospitality, events and destination experiences. A strong focus on sustainability and responsible tourism prepares graduates to support eco-friendly and ethical tourism practices, alongside opportunities for international career mobility across diverse markets.

Typical roles include:

  • Hotel operations executive
  • Guest relations manager
  • Travel consultant
  • Tourism officer
  • Airline sales executive
  • Event coordinator
  • Destination marketing executive
  • Cruise operations executive
  • Hospitality sales manager
  • Business development executive

Placements

The placement landscape has shown steady growth with participation from leading hospitality and tourism employers, including hotel chains, airlines, travel agencies and tourism brands. Opportunities are also emerging with travel-tech companies, new hospitality formats and event management firms. Salary outcomes typically vary based on role, internships, industry exposure and individual competencies, reflecting the programme’s strong industry orientation and focus on job-ready skills.

Fee Structure

Click here for detailed Fee Structure.

Curriculum

Semester 1

CourseLTPCredit
Managerial Economics2002
Accounting for Managers: Financial Information & Decision Making2002
Quantitative Techniques for Managers2002
Programming for Analytics3003
Database System & Database Management3003
Business Modelling with Spreadsheets2002
Individual Project-I1001
Job Ready Boot Camp 11001
EDGE – Soft Skills0000
Placement 1011001
AI Systems & Data for Decision-Makers3003
TOTAL   20
,

Semester 2

CourseLTPCredit
Business Analytics & Business Intelligence3003
Business Research Methods2002
Industrial Visit1001
Strategic Management2002
Tech Consulting 1013003
EDGE – Advance Communication0000
Predictive Modeling3003
Specialization Paper-I3003
AI enabled Data Mining for Strategic Decision Making3003
AI Powered Natural Language Processing & Prompt Engineering0000
Live Project2002
Placement 1021001
Strategic AI: Critical Thinking & Business Integration3003
TOTAL   23
,

Semester 3

CourseLTPCredit
Big Data Analytics2002
Project Management2002
Summer Internship2002
Global Context of Business1001
Experiential Mentored Project3003
Specialization Paper-II3003
Advance AI and Deep Learning for Business Application0000
Generative AI for Business0000
Job Ready Boot Camp 21001
Advanced AI, Automation & Governance2002
Placement 2011001
Marketing Management2002
Managerial Communication2002
Business Environment1001
Organizational Behaviour2002
TOTAL   24
,

Semester 4

CourseLTPCredit
Social & Web Analytics using AI2002
Business Ethics and CSR2002
Innovation and Entrepreneurship2002
Environmental, Social and Governance2002
Dissertation4004
Human Resource Management2002
Corporate Finance: Value Creation & Capital Allocation2002
Operations Management2002
TOTAL   18

Eligibility

Interested students must meet the minimum eligibility criteria for BBA (Hospitality, Travel and Tourism) as stated below: Minimum 50% marks in class X and XII.

Selection Criteria

The selection process for students who wish to pursue the BBA (Hospitality, Travel and Tourism) program at UPES School of Business relies on Entrance Exam (UPESMET-UG) / UGAT/ CUET.

Enquiry Form

Please enter first name
Please enter last name
Please enter email address
+91 Please enter mobile number
Please Select Course Type
Please select Course
Please Select Condition

Frequently Asked Questions

What subjects are included in the BBA Hospitality, Travel and Tourism syllabus?

The BBA in Hospitality, Travel & Tourism curriculum covers hospitality operations, hotel management, tourism management, event management, travel planning, customer relationship management, tourism marketing, food and beverage management, business communication, finance, and entrepreneurship. This Bachelor of Travel and Tourism Management program combines business knowledge with practical industry exposure.

What career opportunities are available after BBA Hospitality, Travel and Tourism?

Graduates of BBA Tourism and Hospitality Management can work as Hotel Managers, Travel Consultants, Tour Managers, Event Coordinators, Airline Executives, Cruise Operations Executives, Hospitality Managers, Destination Managers, and Tourism Officers. These BBA in Hospitality, Travel & Tourism jobs span hospitality, travel, aviation, and tourism sectors.

What is the average salary after BBA Hospitality and Tourism?

The salary after BBA Tourism and Hospitality Management depends on the employer, location, job role, and experience. Fresh graduates can begin in hotels, travel companies, airlines, or tourism organizations, with earning potential increasing as they gain professional experience, industry certifications, or pursue higher education.

Does the course include hotel operations and event management?

Yes. BBA in Hotel Management includes key areas such as hotel operations, front office management, housekeeping, food and beverage services, event planning, hospitality operations, and guest experience management. Students also gain practical exposure through industry internships and experiential learning opportunities.

Will I learn tourism marketing?

Yes. The BBA in Hospitality, Travel & Tourism curriculum includes tourism marketing, branding, customer engagement, digital marketing, destination promotion, and travel business management. Students learn how tourism organizations attract visitors, build memorable travel experiences, and market destinations in competitive global tourism markets.

Which industries hire Hospitality and Tourism graduates?

Graduates of BBA Tourism and Hospitality Management are recruited by hotels, resorts, airlines, cruise companies, travel agencies, tour operators, event management firms, hospitality startups, destination management companies, luxury hospitality brands, and tourism boards seeking professionals with customer service and business management expertise.

What is the difference between Hospitality Management and Tourism Management?

Hospitality Management focuses on delivering guest services in hotels, resorts, restaurants, and events, while Tourism Management emphasizes travel planning, destination development, and tourism operations. A BBA in Hospitality, Travel & Tourism combines both disciplines, preparing students for diverse careers across the hospitality and tourism industries.

Can Hospitality graduates work in airlines and cruise companies?

Yes. Graduates with a BBA in Hospitality, Travel & Tourism degree can build careers with airlines and cruise companies in guest services, customer experience, operations, cabin services, travel management, and hospitality roles. Their service management and communication skills are highly valued across the global travel industry.

Is Hospitality and Tourism a good career in India?

Yes. BBA Tourism and Hospitality Management offers strong career prospects in India as tourism, aviation, hospitality, and luxury travel continue to grow. Graduates can explore opportunities with hotels, airlines, travel companies, cruise operators, event firms, and tourism organizations in both domestic and international markets.

What skills do students develop in Hospitality and Tourism Management?

A Bachelor of Travel and Tourism Management develops communication, customer service, leadership, event planning, hospitality operations, tourism marketing, business management, problem-solving, teamwork, and cultural awareness. These skills prepare graduates to deliver exceptional guest experiences while managing hospitality and tourism businesses effectively.

Can students pursue an MBA after BBA Hospitality and Tourism?

Yes. After completing BBA in Hospitality, Travel & Tourism, students can pursue an MBA in Hospitality Management, Tourism Management, Marketing, International Business, Operations, or General Management. Higher education helps strengthen leadership skills, improve career opportunities, and prepare graduates for senior managerial roles in the industry.