BBA Oil and Gas Marketing

BBA Oil & Gas Marketing

Program Details

UPES's BBA in Oil & Gas Management is a flagship course designed to produce well-rounded managers with a specialized focus on the oil and gas industry. The program aims to equip students with comprehensive knowledge of the industry, combining general management education with domain-tailored subjects. Students will be exposed to various aspects of the oil and gas sector, such as natural gas business, petroleum exploration, refining, petrochemical business, refinery management, business analysis, financial management, and marketing research, all taught by experienced instructors from around the world.

One of the unique features of the program is its integration of curricular activities and industry connections. As a member of the Federation of Indian Petroleum Industry, UPES provides opportunities for students to join the student chapter, allowing them to practically apply their managerial skills and build valuable connections within the industry. The university's focus on digitalization and IT skills also ensures that students are prepared for the changing landscape of the oil and gas industry.

The BBA in Oil & Gas Management offers two specializations: Petroleum Business and Oil & Gas Operations. The Petroleum Business specialization concentrates on retail marketing of petroleum products, focusing on product brands and consumer behavior. On the other hand, the Oil & Gas Operations specialization emphasizes efficient management of oil and gas resources, covering various areas such as NG and LNG production, City Gas Distribution, financing projects, conservation, and policy. Additionally, students will learn about data-driven decision-making, including data mining, predictive analytics, machine learning, and data visualization. Overall, this program equips students with the necessary skills, knowledge, and confidence to excel in the oil and gas industry. It prepares them to become adaptable and agile managers who can meet the challenges and demands of the global market. With India's move towards a "Gas Based Economy" and the increasing importance of digitalization, this program offers ample opportunities for students to secure rewarding careers in various sectors of the oil and gas industry.

Program Highlights

  • Students undertake major projects and live internships with companies, providing hands-on experience in the oil & gas industry.
  • The BBA in Oil & Gas Management program offers diverse career options, enabling students to pursue either operations and consulting in the oil & gas sector or opt for higher education.
  • Emphasis on research projects, seminars, conferences, and internships encourages students to develop a deeper understanding of the industry.
  • Real-world case studies, industry visits, and guest lectures from experts expose students to the practical aspects of the oil & gas domain.
  • UPES School of Business offers modern smart classrooms, a well-equipped Analytics Lab, a comprehensive library, and advanced analytical tools for an enriched learning environment.
  • Students have the chance to participate in student exchange and study abroad programs with UPES' partner institutes worldwide, broadening their horizons and international experience.

The BBA in Oil & Gas Management program equips students for mid and senior management positions in various aspects of the Oil & Gas industry, both in India and internationally. The program emphasizes practical learning through internships and on-the-job training, enabling students to apply classroom knowledge to real-world scenarios. It offers a comprehensive understanding of the industry, including new trends in energy sectors like Upstream, Midstream & Downstream. Additionally, students gain exposure to relevant software and technology such as Advanced Excel and Power-BI, enhancing their employability. Given the significant shortage of Oil & Gas professionals, graduates from this program are well-positioned to pursue rewarding careers in consulting, financing, business development, research, and analysis within the Oil & Gas sector.

Career Opportunities

The BBA in Oil & Gas Management program at the School of Business, UPES, offers a diverse range of career opportunities. Students have the chance to work with renowned organizations, gaining valuable experience through summer internships, live projects, and placements. By exploring their career interests and engaging with potential employers, students can secure promising job opportunities. The career profiles available to BBA Oil & Gas Management graduates include roles such as Oil & Gas regulatory and financial consultant, Energy Analyst/SME in IT and consultancy industry, ESG specialist, CGD Business Development Manager, Oil & Gas Transportation, distribution, Business Development Marketing, design and planning, and Procurement management.


UPES School of Business has witnessed a remarkable improvement in the placements of BBA in Oil & Gas Management students. Top companies such as Ernst and Young, PWC, Deloitte, KPMG, APAR, SHELL, and more, provide attractive job prospects. Even mid-sized start-ups are enthusiastic about hiring these graduates. Freshers can expect a starting salary ranging from INR 3-9 lakh per annum, depending on their skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Principles and Practices 
of Management
Micro Economics3003
Business Mathematics3003
Business Accounting3003
Business Communication 2023
Organizational Behavior3003
Energy Sector Structure 
& Functioning
Business Environment2002
Living Conversations2002
Environment Sustainability & 
Climate Change (Theory)
TOTAL   26

Semester 2

Macro Economics3003
Business Statistics3003
Financial Management3003
Marketing Management3003
Technologies of the Future 2002
Human Resource Management3003
Oil/Gas Sales & Distribution2002
Oil / Gas Storage & 
 Community Engagement and 
Social Responsibility
Environment Sustainability & 
Climate Change (Living Lab)
Understanding Oil & Gas 
TOTAL   30

Semester 3

Petroleum Retail Management
& Development
Energy Sector Market Research3003
Research Methodology & 
Report Writing
Consumer Behaviour & 
Market Research
Minor/Exploratory I3003
Business Ethics and CSR2002
Working with Data2002
Meta 1011001
Global context of Business1001
TOTAL   21

Semester 4

Lubricant Marketing1003
Gas Fundamentals & Marketing 1003
Specialization Paper I 
(Chose one from City Gas 
Distribution Business; Petronomics)
Industrial Visit0001
Minor/Exploratory II3003
Minor/Exploratory III3003
Business Analytics3003
Design Thinking2002
Environmental, Social and 
TOTAL   24

Semester 5

Energy Trade & Risk 
Energy Product Pricing2002
Specialization Paper II (Chose 
one from Oil & Gas Business 
Operations; Internet & Petroleum 
Minor/Exploratory IV3003
Minor/Exploratory V3003
Dissertation I0002
Summer Internship 0002
Project Management3003
Essentials of Strategic 
Leadership and Teamwork2002
Logistics and Supply 
Chain Management
TOTAL   28

Semester 6

Understanding New Energy 
Dissertation II0004
Minor/Exploratory VI3003
Start your Start-up2002
TOTAL   12


Interested students must meet the minimum eligibility criteria for BBA in Oil & Gas Management as follows: Minimum 50% marks in Classes X and XII.

Selection Criteria

The selection process for students who wish to pursue BBA in Oil & Gas Management at UPES is determined by their individual performance in Entrance Exam (UPESMET-UG) / UGAT’23/ CUET.


To opt the minors, please choose the minors from the bucket. Click here to know more.

Varied Specialisations to pick from

Petroleum Business

Petroleum Business

Oil and Gas Operations

Oil and Gas Operations