BBA Oil And Gas Marketing - Petroleum Business
The BBA in Oil And Gas Marketing (Petroleum Business) offered by UPES is a flagship course designed to provide students with a comprehensive understanding of both general management principles and specialized knowledge in the oil and gas industry. The program aims to produce managers who possess a deep understanding of the industry and can contribute to its overall success. The curriculum of the program includes a range of domain-specific subjects such as Understanding of Natural Gas Business, Fundamentals of Oil & Gas Business, Fundamentals of Refining, Fundamentals of Petroleum Exploration, Petrochemical Business, Refinery Management, Business Analysis, Financial Management, and Marketing Research. These subjects are taught by experienced instructors from around the world, ensuring that students receive high-quality education.
UPES emphasizes not only academic learning but also practical application and industry engagement. As a member of the Federation of Indian Petroleum Industry, UPES offers students the opportunity to become part of the student chapter, which is run by the students themselves under the guidance of faculty advisors. This allows students to build connections in the industry, apply their managerial skills, and promote their organizational growth and development in the competitive global market. The specialization in Petroleum Business within the program focuses on the fundamentals of retail marketing of petroleum products. Students gain insights into topics such as product branding, consumer behavior, and the unique aspects of marketing petroleum products compared to consumer goods. The program also provides opportunities for students to demonstrate leadership through industrial assignments in the field of petroleum marketing.
The BBA in Oil And Gas Marketing (Petroleum Business) program recognizes the growing importance of gas as a clean fuel and India's aspiration to become a "Gas Based Economy." This opens up various job opportunities in areas such as City Gas Distribution, CNG as Automotive Fuel, and Pipeline Integration and Management Systems. Additionally, the program acknowledges the impact of digitalization in the industry and equips students with IT skills like SAP and SCADA, which are in demand and enhance their employability.
- Students undertake a major project (dissertation) and gain hands-on experience through summer internships and live projects with companies, preparing them for real-world challenges in the oil and gas industry.
- The BBA in Oil And Gas Marketing (Petroleum Business) program allows students to choose between operations and consulting in the oil and gas sector or pursue higher education, providing flexibility for their future career paths.
- Students are encouraged to engage in research projects, seminars, conferences, and internships, ensuring a well-rounded education with exposure to the latest industry trends and developments.
- The curriculum emphasizes real-world case studies, industry visits, and guest lectures from industry experts, enabling students to apply their theoretical knowledge to practical scenarios.
- The UPES School of Business provides modern smart classrooms, a well-equipped Analytics Lab, a comprehensive library, and advanced analytical tools, creating a conducive learning environment for students.
- Students have the opportunity to participate in student exchange programs, study abroad programs, and semester exchanges with leading global partner management institutes of UPES, fostering a global perspective and expanding their horizons.
Future Scope / Industry Trends
The BBA in Oil And Gas Marketing (Petroleum Business) Business program offers students a pathway to mid and senior management positions in the Oil & Gas industry, both in India and globally. With a growing demand for skilled professionals in this field, the program focuses on providing hands-on learning experiences through internships and on-the-job training. This practical approach enables students to apply their classroom knowledge to real-world scenarios, giving them a competitive edge in the job market. The curriculum is designed to deepen students' understanding of the industry, its practices, and its challenges, including the latest trends in Upstream, Midstream, and Downstream sectors. Additionally, students gain exposure to various software and technologies like Advanced Excel and Power-BI, enhancing their employability. Overall, the BBA in Oil & Gas Marketing program equips students with the necessary skills and knowledge to excel in consulting, financing, business development, analysis, research, and other related roles within the Oil & Gas industry.
Graduates of UPES School of Business with a BBA in Oil And Gas Marketing (Petroleum Business) are presented with a diverse range of career prospects. These prospects enable them to collaborate with renowned companies, acquire valuable experience in the corporate environment through internships, live projects, and job placements. The students have the opportunity to explore their career interests, establish connections with potential employers, and potentially secure employment opportunities.
Below are the potential professional paths available to students in the field of Oil & Gas Marketing.
- Oil & Gas Regulatory and Financial Consultant
- Energy Analyst
- ESG Specialist
- CGD Business Development Manager
- Oil & Gas Transportation
- Oil & Gas Distribution
- Procurement Manager
The placement scenario for students pursuing a BBA in Oil And Gas Marketing (Petroleum Business) program has significantly improved in recent years. Renowned companies such as Ernst and Young, PWC, Deloitte, E&Y, KPMG, APAR, SHELL, THINK GAS, IRM, GREEN GAS, HNGPL, GSPC, GSPL, Value Creed, and others provide attractive employment opportunities for these students. Moreover, numerous mid-sized start-ups show a keen interest in hiring BBA in Oil & Gas Management postgraduates. Freshers in this field can expect a starting salary ranging from INR 3-9 lakh per annum, depending on their skills, knowledge, and exposure.
Click here for detailed Fee Structure.
The minimum eligibility criteria for BBA in Oil And Gas Marketing (Petroleum Business) to be fulfilled by interested students is as follows: Minimum 50% marks in Classes X and XII.
The process of selection criteria for students interested in pursuing BBA in Oil And Gas Marketing (Petroleum Business) offered by UPES is based on the individual's performance in Entrance Exam (UPESMET-UG) / UGAT’23/ CUET.