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M.Des. Industrial and Product Design
Program Details
The M.Des. Industrial and Product Design program at UPES School of Design offers a comprehensive, practice-led education in contemporary product design. The curriculum spans the full product lifecycle, including user research, product development, manufacturing processes, materials, and sustainability, enabling graduates to create solutions that are visually compelling, functional, feasible, and responsible.
A key strength of the program is its strong real-world orientation. Students engage in collaborative projects with industrial companies, social organisations, government bodies, and multinational corporations, enhancing their problem-solving, teamwork, and communication skills alongside advanced studio practice.
Program Highlights
- Well-equipped classrooms and studios with hands-on access to materials such as wood, metal, plastic and ceramics, supported by high-precision digital design tools.
- Interdisciplinary labs in electronics, robotics, mechatronics and computer science, enabling product design aligned with emerging technologies and intelligent systems.
- Dedicated photography and AR/VR studios to expand prototyping, storytelling and experience-led design skills.
- Industry partnerships with Maruti, Hettich, CNHi, Mozaic Design and Desmania Design for live exposure, industry insights and potential internship pathways.
- Facilities for surface finish, colour and material testing to support informed, production-ready design decisions.
Industry Trends & Career Opportunities
Product design is increasingly shaped by user experience (UX), technology integration and sustainability. Demand is rising for products that are intuitive and aesthetically refined, while also incorporating emerging technologies such as AI and AR for more personalised, interactive experiences. At the same time, sustainability is becoming central driving innovation in recyclable and biodegradable materials, circular design thinking and responsible manufacturing. Digital workflows are also accelerating virtual prototyping, reducing the time and cost of physical iterations, and making cross-functional collaboration with engineering and marketing teams essential.
Graduates are prepared for roles such as Product Designer, Product Developer and Product Integration Planner, contributing across physical and digital product ecosystems in design studios, manufacturing organisations, consumer brands and innovation teams.
Placements
Graduates have progressed to opportunities with design studios and companies such as Design Direction, Elephant Design, Desmania, Tata Elxsi, Samsung, Titan, Philips and Wipro Lighting, alongside organisations like Dell, Accenture, Infosys and L&T. Placements have reported an average CTC of ₹8.20 LPA, with the highest CTC reaching ₹10 LPA.
Fee Structure
Click here for detailed Fee Structure.
Curriculum
Semester 1
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Understanding Design and Design Process | 2 | 0 | 0 | 2 |
| Elements and Principles of Design | 3 | 1 | 0 | 4 |
| Sketching & Rendering - I | 1 | 1 | 2 | 3 |
| Art, Design & Society | 2 | 0 | 0 | 2 |
| Elements of Ergonomics | 2 | 1 | 0 | 3 |
| Materials & Processes | 1 | 0 | 2 | 2 |
| Model Making | 1 | 0 | 4 | 3 |
| Design Project 1: Design of Everyday Products | 2 | 1 | 4 | 5 |
| TOTAL | 24 |
Semester 2
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Design Research Methodology | 2 | 0 | 2 | 2 |
| Sketching & Rendering – II | 1 | 1 | 2 | 3 |
| Computer Application | 2 | 0 | 2 | 3 |
| Form Studies | 3 | 1 | 0 | 4 |
| Professional Elective 1: | 2 | 1 | 0 | |
| Product Analysis and Detailing | 3 | |||
| Displays and Controls | 3 | |||
| Professional Elective 2 | 2 | 0 | 0 | |
| Visual Communications | 2 | |||
| Professional Documentation | 2 | |||
| Packaging Design | 2 | |||
| Open Elective 1: | 2 | 0 | 0 | |
| Biomimicry in Design | 2 | |||
| Photography and Videography | 2 | |||
| Open Elective 2: | 2 | 1 | 0 | |
| Design for Affordability | 3 | |||
| Design for 2050 | 3 | |||
| Design Project 2: Complex Product Design | 2 | 2 | 2 | 5 |
| TOTAL | 27 |
Semester 3
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Design Management & IPR | 2 | 0 | 2 | 2 |
| Summer Internship | 0 | 2 | 0 | 2 |
| Advanced Design Tools | 2 | 0 | 0 | 2 |
| Surface Design: Color and Texture | 2 | 0 | 2 | 3 |
| Professional Elective 3: | 2 | 0 | 0 | |
| Service Design 1 | 2 | |||
| UI/UX Design | 2 | |||
| Professional Elective 4: | 3 | 0 | 0 | |
| Service Design 2 | 3 | |||
| Tangible Interface Design | 3 | |||
| Open Elective 1: | 1 | 0 | 2 | |
| Mechanism and Robotics | 2 | |||
| Elements of Space, Form and Composition | 2 | |||
| Need Analysis | 2 | |||
| Open Elective 2: | 3 | 0 | 0 | |
| Digital Marketing | 3 | |||
| Game without Equipment | 3 | |||
| Design Project 3: System Design | 1 | 0 | 8 | 5 |
| TOTAL | 24 |
Semester 4
| Course | L | T | P | Credit |
|---|---|---|---|---|
| Post-Graduation Project - Industrial and Product Design | 0 | 0 | 30 | 15 |
| TOTAL | 15 |
Eligibility
The minimum eligibility criteria for M.Des Industrial and Product Design to be fulfilled by interested students is as follows:
- Minimum 50% marks at Higher and Senior Secondary Level (X & XII).
- Minimum 50% marks in bachelor’s degree in any stream: 10+2+3 years (B.Des./B.Arch./ B.Tech./ BFA graduates will be preferred).
- Valid CEED/NID/NIFT score.
Selection Criteria
The process of selection criteria for students interested in pursuing the degree of M.Des Industrial and Product Design offered by UPES is based on the individual's performance in the National Level Exams (Valid CEED /NID /NIFT score)/ UPESDAT followed by Portfolio Presentation & Interview.
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