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BA Digital and Mass Media
Program Details
The BA Digital and Mass Media program offered by the Media Cluster, UPES School of Liberal Studies and Humanities is a four-year undergraduate program (eight semesters) designed for the digital-first media ecosystem. The program equips students with practical and conceptual skills across digital video and audio production, podcasting, digital audio broadcasting, writing and reporting for digital platforms, Mobile Journalism (MoJo), and Open Source Intelligence (OSINT).
With a strong emphasis on hands-on training, students develop expertise in video shooting, editing, storytelling, visual language, content distribution, and monetisation strategies. The curriculum prepares graduates to create impactful content for newsrooms, digital platforms, marketing campaigns, and social media, enabling them to thrive as skilled professionals in contemporary digital media and journalism environments.
Program Highlights
- Project-based learning, internships, and newsroom exposure across digital media and content ecosystems
- Training in digital video production, audio storytelling, podcasting, MoJo, and immersive media
- Access to ultramodern studios and AR/VR labs for cross-platform content creation
- Learning from experienced media professionals with strong industry backgrounds
- Documentary and short film fellowships with Curious Eyes Cinema, Mumbai
- OSINT fellowship mentored by industry experts for verification and digital investigation
- Industry alliance with Hubhopper for podcasting and audio content exposure
- Lifetime placement assistance to support long-term career growth
Industry Trends & Career Opportunities
The media industry is rapidly shifting towards digital-first publishing, mobile consumption, platform-led distribution, and creator-driven content economies. Skills in digital storytelling, audience engagement, podcasting, social media strategy, SEO, verification, and data-informed content creation are increasingly valued across media and communication roles.
Graduates can pursue careers as Digital Journalists, Video Producers, Podcast Producers, Content Creators, Social Media Managers, Digital Marketing Executives, Multimedia Producers, Communication Strategists, Broadcast Executives, and Media Entrepreneurs. Opportunities span digital news platforms, broadcast networks, content studios, marketing and PR agencies, media startups, and corporate communication teams.
Placements
Students from the BA Digital and Mass Media program secure opportunities with leading media organisations such as NDTV, ABP News 18, TV9, along with digital media platforms, production houses, and emerging media startups. Starting salaries typically range from INR 4–10 LPA, depending on role, platform, and individual capability, reflecting strong industry demand for digitally skilled media professionals.
Fee Structure
Click here for detailed Fee Structure.
Curriculum
Semester 1
| Course | Credit |
|---|---|
| Introduction to Multimedia Journalism | 3 |
| Digital Photography | 3 |
| Creative Writing | 3 |
| Ideas of India | 3 |
| Environmental Studies | 3 |
| Data in Social Sciences and Humanities | 3 |
| Gender and Society | 3 |
| Managing Self | 2 |
| TOTAL | 23 |
Semester 2
| Course | Credit |
|---|---|
| Writing and Reporting for Digital Media | 3 |
| Public Relation and Corporate Communication | 3 |
| Fundamentals of Graphic Design | 3 |
| Video Editing | 3 |
| Media Laws & Ethics | 3 |
| Indian Polity and Governance | 3 |
| Time & Priority Management | 2 |
| TOTAL | 20 |
Semester 3
| Course | Credit |
|---|---|
| Mobile and Television Journalism | 3 |
| Audio and podcast production and post-production | 3 |
| Fundamentals of Script Writing | 3 |
| Production Portfolio I | 3 |
| Leading Conversations | 2 |
| SRIJAN Social Internship | 0 |
| EDGE Aptitude Intermediate | 0 |
| EDGE Intermediate Employability Skills | 0 |
| Exploratory I | 3 |
| Exploratory II | 3 |
| TOTAL | 20 |
Semester 4
| Course | Credit |
|---|---|
| Social Media Management | 3 |
| OTT and Media Streaming | 3 |
| Reporting and Anchoring | 3 |
| Multi-Camera Production | 3 |
| Production Portfolio II | 3 |
| Writing with Impact | 2 |
| Exploratory 3 | 3 |
| Exploratory 4 | 3 |
| TOTAL | 23 |
Semester 5
| Course | Credit |
|---|---|
| Sound Design and Mixing | 3 |
| Motion Graphics | 3 |
| AI and Multimedia | 3 |
| Technologies of The Future | 3 |
| Production Portfolio III | 3 |
| Leadership & Team Building | 2 |
| Internship | 3 |
| Exploratory 5 | 3 |
| Exploratory 6 | 3 |
| TOTAL | 26 |
Semester 6
Those who make an exit in 3 years have to do the below 20 credits to obtain a degree:
| Course | Credit |
|---|---|
| BADMM Dissertation/Capstone/On Job Training | 20 |
Semester 6 (For 4-year Program)
| Course | Credit |
|---|---|
| Producing a Web Series | 6 |
| Documentary Filmmaking | 6 |
| Media Entrepreneurship | 3 |
| Deepening Self | 2 |
| Exploratory 7 | 3 |
| Exploratory 8 | 3 |
| TOTAL | 23 |
Semester 7
| Course | Credit |
|---|---|
| Final Multimedia Project and Portfolio | 20 |
| Media Research Methodology | 3 |
| TOTAL | 23 |
Semester 8
| Course | Credit |
|---|---|
| BADMM Dissertation/Capstone/On Job Training | 20 |
Eligibility
Interested students must meet the minimum eligibility criteria for BA Digital & Mass Media as outlined below: 50% 10th & 12th Any Stream.
Selection Criteria
The selection criteria for students interested in pursuing a BA Digital & Mass Media offered by UPES School of Liberal Studies and Media depend on the individual's performance in the Personal Interview.
Minors
To opt the minors, please choose the minors from the bucket. Click here to know more.
