Devendra is a seasoned Media professional with 18 plus years in Media/ advertising and content development. He has expertise in developing long term strategic partnerships through a deep understanding of advertising, social, integrated marketing, consumer insights, and media.
In his current role as Business Head at Friday Devendra’s key responsibility is to create scalable and sustainable Content IPs with global appeal.
In his earlier assignments, Devendra was the Head- Content Plus at Mindshare and Principal Partner- Invention, Mindshare Fulcrum. His role required collaboration with Content sales, integrated marketing, creative and talent teams, as well as Brand teams to lead and architect content solutions that are deeply rooted in brand, content and market insights and leverage and deliver on clients’ core marketing objectives