BBA (Digital Marketing) (Ongoing)

DETAILS

  • BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels
  • It provides a comprehensive view on planning and executing e-business and promote their product on popular search engine and other social media channels
  • UPES ranks 56th in NIRF (National Institutional Ranking Framework) of MHRD in the Management Category
  • Facebook The collaboration with Facebook Blueprint will help students get practical skills in developing ad campaigns across Facebook, Instagram & Messenger.

Duration of Program

3 years (6 semesters)

Seats

70 only

DETAILS
Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Human Values & Ethics

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Design Thinking
  • Corporate Social Responsibility
Semester III Semester IV

Subject

  • Sales & Marketing in Digital Age
  • Organizational Behavior
  • Logistics and Supply Chain Management
  • Understanding Digital Marketing
  • Internet and Related Technologies
  • Open Elective 1 
  • Advance Skill Development
  • Consumer Behavior & Market Research
  • Venture Ideation

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Social Media Marketing
  • Open Elective 2 
  • Program Elective 1 
  • Executive Communication
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Digital Media Laws
  • Data Mining and Business Intelligence
  • Programme Elective 2 
  • Executive Communication Pro

Subject

  • Project Management
  • Dissertation II *
  • Programme Elective 3 *
  • Environmental Studies
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Mobile & e-mail marketing
  • Content Marketing
  • Search Engine Optimization
  • Web Design & Development
  • Social and Web Analytics
  • Enterprise Business Systems

Click here to view Open Elective Subject list

  • Digital Strategist
  • Interactive or direct advertising manager
  • Digital Business Marketer
  • B2B marketing Manager
  • Digital Business Development Executive
  • SEO Specialist
  • Content Manager
  • Account Manager
  • Social Media Manager
  • Search Engine Marketing Manager

 

Semester

Tuition Fee (Rs.)

Academic Service Fee (Rs.)

Total (Rs.)

I

97,500

32,250

129,750

II

97,500

32,250

129,750

III

105,250

34,750

140,000

IV

105,250

34,750

140,000

V

113,500

37,500

151,000

VI

113,500

37,500

151,000

Click here to view Other Fees

Minimum 50% marks at Higher & Senior Secondary level (10th & 12th). Commerce Stream preferred.

Entrance Exam : (UPESMET-UG) / UGAT’22

 

The schedule for UPESMET-UG:

Name of the Program Mode of Test  Date of Test Duration Last Date to Apply

BBA & Integrated (BBA-MBA)

Online 3-5 July, 2022 1.5 hours 30 June, 2022

 

Non-Examination Pathway:

BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests

Students having minimum UGAT 2022 score of 60 percentile and above will be exempted from UPES Management Entrance Test and will be called for Personal Interview if qualified  

Merit Based Scholarship:

  • 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
  • Eligibility Criteria: 75% marks in class 10th and 12th

Uttarakhand State Board Toppers Scholarships for BBA Programs

Eligibility criteria:

  • Minimum 80% aggregate in Class 10th & 12th in UK State Board
  • 150 toppers from UK State Board
  • Merit order allotment of 1 seat per program.
  • The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
  • Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
  • Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)

Scholarship:

  • 25% of tuition fee waiver for Boys and 35% for Girl students in first year
  • Scholarship in subsequent years will be as per merit scholarship policy of the University

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted 

 

DETAILS

Curriculum (Subjects)
Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Human Values & Ethics

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Design Thinking
  • Corporate Social Responsibility
Semester III Semester IV

Subject

  • Sales & Marketing in Digital Age
  • Organizational Behavior
  • Logistics and Supply Chain Management
  • Understanding Digital Marketing
  • Internet and Related Technologies
  • Open Elective 1 
  • Advance Skill Development
  • Consumer Behavior & Market Research
  • Venture Ideation

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Social Media Marketing
  • Open Elective 2 
  • Program Elective 1 
  • Executive Communication
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Digital Media Laws
  • Data Mining and Business Intelligence
  • Programme Elective 2 
  • Executive Communication Pro

Subject

  • Project Management
  • Dissertation II *
  • Programme Elective 3 *
  • Environmental Studies
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Mobile & e-mail marketing
  • Content Marketing
  • Search Engine Optimization
  • Web Design & Development
  • Social and Web Analytics
  • Enterprise Business Systems

Click here to view Open Elective Subject list

Careers and Placements
  • Digital Strategist
  • Interactive or direct advertising manager
  • Digital Business Marketer
  • B2B marketing Manager
  • Digital Business Development Executive
  • SEO Specialist
  • Content Manager
  • Account Manager
  • Social Media Manager
  • Search Engine Marketing Manager
Fee Structure

 

Semester

Tuition Fee (Rs.)

Academic Service Fee (Rs.)

Total (Rs.)

I

97,500

32,250

129,750

II

97,500

32,250

129,750

III

105,250

34,750

140,000

IV

105,250

34,750

140,000

V

113,500

37,500

151,000

VI

113,500

37,500

151,000

Click here to view Other Fees

Eligibility

Minimum 50% marks at Higher & Senior Secondary level (10th & 12th). Commerce Stream preferred.

Entrance Test

Entrance Exam : (UPESMET-UG) / UGAT’22

 

The schedule for UPESMET-UG:

Name of the Program Mode of Test  Date of Test Duration Last Date to Apply

BBA & Integrated (BBA-MBA)

Online 3-5 July, 2022 1.5 hours 30 June, 2022

 

Non-Examination Pathway:

BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests

Students having minimum UGAT 2022 score of 60 percentile and above will be exempted from UPES Management Entrance Test and will be called for Personal Interview if qualified  

Scholarship

Merit Based Scholarship:

  • 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
  • Eligibility Criteria: 75% marks in class 10th and 12th

Uttarakhand State Board Toppers Scholarships for BBA Programs

Eligibility criteria:

  • Minimum 80% aggregate in Class 10th & 12th in UK State Board
  • 150 toppers from UK State Board
  • Merit order allotment of 1 seat per program.
  • The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
  • Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
  • Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)

Scholarship:

  • 25% of tuition fee waiver for Boys and 35% for Girl students in first year
  • Scholarship in subsequent years will be as per merit scholarship policy of the University

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted 

 

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