BBA Digital Marketing

Interaction on Social Media has exploded in past few years and presence of Facebook, Twitter, LinkedIn has given us opportunity to explore the market on digital platform. Taking this opportunity UPES has taken a step ahead in introducing a graduate degree program that is designed for developing future Digital Marketing leaders. The course highlights the digital strategies, policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world. The program provides analysis of digital market environments, challenges and issues faced along with latest developments in digital market. It provides comprehensive view on e-business, online marketing, social media channels, the growing power of the connected customer, and an explosion of new digital tools for digital marketing. The program enables the students to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

time-duration

Duration: 3 years

eligibility

Eligibility

  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)

Career Prospects

  • Digital Strategist
  • Interactive or direct advertising manager
  • Digital Business Marketer
  • B2B marketing Manager
  • Digital Business Development Executive
  • SEO Specialist
  • Content Manager
  • Account Manager
  • Social Media Manager
  • Search Engine Marketing Manager
Intake : 50 Seats
Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Community Service 1

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Community Service 2
Semester III Semester IV

Subject

  • Digital Design and Communication (Online)
  • Organizational Behavior
  • Logistics and Supply Chain Management
  • Understanding Digital Marketing
  • Internet and Related Technologies
  • Open Elective 1 *

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Social Media Marketing
  • Open Elective 2 *
  • Program Elective 1 *
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Digital Media Laws
  • Data Mining and Business Intelligence
  • Programme Elective 2 *

Subject

  • Project Management
  • Entrepreneurship & Venture Management
  • Dissertation II *
  • Programme Elective 3 *
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Mobile & e-mail marketing
  • Content Marketing
  • Search Engine Optimization
  • Web Design & Development
  • Social and Web Analytics
  • Enterprise Business Systems

Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1996 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.

Fee structure for the academic year 2018 - 21

1st Sem
Tuition Fee Academic Service Fee Total
83,910 27,965 111,875
2nd Sem
Tuition Fee Academic Service Fee Total
83,910 27,965 111,875
3rd Sem
Tuition Fee Academic Service Fee Total
92,250 30,750 123,000
4th Sem
Tuition Fee Academic Service Fee Total
92,250 30,750 123,000
5th Sem
Tuition Fee Academic Service Fee Total
101,440 33,810 135,250
6th Sem
Tuition Fee Academic Service Fee Total
101,440 33,810 135,250

Testimonials


Subscribe to our newsletter

Chat with us