banner

DETAILS

durationIcon

Duration of Course 3 years (6 semesters)

durationIcon

Seats 60 only

  • BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels
  • It provides a comprehensive view on planning and executing e-business and promote their product on popular search engine and other social media channels
  • UPES ranks 56th in NIRF (National Institutional Ranking Framework) of MHRD in the Management Category

DETAILS

Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Human Values & Ethics

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Design Thinking
  • Corporate Social Responsibility
Semester III Semester IV

Subject

  • Sales & Marketing in Digital Age
  • Organizational Behavior
  • Logistics and Supply Chain Management
  • Understanding Digital Marketing
  • Internet and Related Technologies
  • Open Elective 1 
  • Advance Skill Development
  • Consumer Behavior & Market Research
  • Venture Ideation

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Social Media Marketing
  • Open Elective 2 
  • Program Elective 1 
  • Executive Communication
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Digital Media Laws
  • Data Mining and Business Intelligence
  • Programme Elective 2 
  • Executive Communication Pro

Subject

  • Project Management
  • Dissertation II *
  • Programme Elective 3 *
  • Environmental Studies
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Mobile & e-mail marketing
  • Content Marketing
  • Search Engine Optimization
  • Web Design & Development
  • Social and Web Analytics
  • Enterprise Business Systems

Click here to view Open Elective Subject list

  • Digital Strategist
  • Interactive or direct advertising manager
  • Digital Business Marketer
  • B2B marketing Manager
  • Digital Business Development Executive
  • SEO Specialist
  • Content Manager
  • Account Manager
  • Social Media Manager
  • Search Engine Marketing Manager
 

Semester

Tuition Fee (Rs.)

Academic Service Fee (Rs.)

Total (Rs.)

I

90,500

30,000

120,500

II

90,500

30,000

120,500

III

97,500

32,250

129,750

IV

97,500

32,250

129,750

V

105,250

34,750

140,000

VI

105,250

34,750

140,000

Click here to view Other Fees

  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
  • Selection will be based on Group Discussion & Personal Interview along with written Statement of Purpose
Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1998 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.