Virtual tour
- Please send an e-mail to [email protected]
- You can plan your visit Monday to Friday between 9:30 AM to 5:30 PM.
- You can visit the campus virtually as well, click here.
DETAILS
- BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels
- It provides a comprehensive view on planning and executing e-business and promote their product on popular search engine and other social media channels
UPES ranks 56th in NIRF (National Institutional Ranking Framework) of MHRD in the Management Category
The collaboration with Facebook Blueprint will help students get practical skills in developing ad campaigns across Facebook, Instagram & Messenger.
Duration of Program
3 years (6 semesters)
Seats
70 only
DETAILS
| Semester I | Semester II |
|---|---|
|
Subject
|
Subject
|
| Semester III | Semester IV |
|
Subject
|
Subject
|
| Semester V | Semester VI |
|
Subject
|
Subject
|
| Open Electives * | Program Electives * |
|
Subject
|
Subject
|
- Digital Strategist
- Interactive or direct advertising manager
- Digital Business Marketer
- B2B marketing Manager
- Digital Business Development Executive
- SEO Specialist
- Content Manager
- Account Manager
- Social Media Manager
- Search Engine Marketing Manager
|
Semester |
Tuition Fee (Rs.) |
Academic Service Fee (Rs.) |
Total (Rs.) |
|---|---|---|---|
|
I |
97,500 |
32,250 |
129,750 |
|
II |
97,500 |
32,250 |
129,750 |
|
III |
105,250 |
34,750 |
140,000 |
|
IV |
105,250 |
34,750 |
140,000 |
|
V |
113,500 |
37,500 |
151,000 |
|
VI |
113,500 |
37,500 |
151,000 |
Minimum 50% marks at Higher & Senior Secondary level (10th & 12th). Commerce Stream preferred.
Entrance Exam : (UPESMET-UG) / UGAT’22
The schedule for UPESMET-UG:
| Name of the Program | Mode of Test | Date of Test | Duration | Last Date to Apply |
|
BBA & Integrated (BBA-MBA) |
Online | 3-5 July, 2022 | 1.5 hours | 30 June, 2022 |
Non-Examination Pathway:
BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests
Students having minimum UGAT 2022 score of 60 percentile and above will be exempted from UPES Management Entrance Test and will be called for Personal Interview if qualified
Merit Based Scholarship:
- 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
- Eligibility Criteria: 75% marks in class 10th and 12th
Uttarakhand State Board Toppers Scholarships for BBA Programs
Eligibility criteria:
- Minimum 80% aggregate in Class 10th & 12th in UK State Board
- 150 toppers from UK State Board
- Merit order allotment of 1 seat per program.
- The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
- Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
- Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)
Scholarship:
- 25% of tuition fee waiver for Boys and 35% for Girl students in first year
- Scholarship in subsequent years will be as per merit scholarship policy of the University
Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted
DETAILS
Curriculum (Subjects)
| Semester I | Semester II |
|---|---|
|
Subject
|
Subject
|
| Semester III | Semester IV |
|
Subject
|
Subject
|
| Semester V | Semester VI |
|
Subject
|
Subject
|
| Open Electives * | Program Electives * |
|
Subject
|
Subject
|
Careers and Placements
- Digital Strategist
- Interactive or direct advertising manager
- Digital Business Marketer
- B2B marketing Manager
- Digital Business Development Executive
- SEO Specialist
- Content Manager
- Account Manager
- Social Media Manager
- Search Engine Marketing Manager
Fee Structure
|
Semester |
Tuition Fee (Rs.) |
Academic Service Fee (Rs.) |
Total (Rs.) |
|---|---|---|---|
|
I |
97,500 |
32,250 |
129,750 |
|
II |
97,500 |
32,250 |
129,750 |
|
III |
105,250 |
34,750 |
140,000 |
|
IV |
105,250 |
34,750 |
140,000 |
|
V |
113,500 |
37,500 |
151,000 |
|
VI |
113,500 |
37,500 |
151,000 |
Eligibility
Minimum 50% marks at Higher & Senior Secondary level (10th & 12th). Commerce Stream preferred.
Entrance Test
Entrance Exam : (UPESMET-UG) / UGAT’22
The schedule for UPESMET-UG:
| Name of the Program | Mode of Test | Date of Test | Duration | Last Date to Apply |
|
BBA & Integrated (BBA-MBA) |
Online | 3-5 July, 2022 | 1.5 hours | 30 June, 2022 |
Non-Examination Pathway:
BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests
Students having minimum UGAT 2022 score of 60 percentile and above will be exempted from UPES Management Entrance Test and will be called for Personal Interview if qualified
Scholarship
Merit Based Scholarship:
- 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
- Eligibility Criteria: 75% marks in class 10th and 12th
Uttarakhand State Board Toppers Scholarships for BBA Programs
Eligibility criteria:
- Minimum 80% aggregate in Class 10th & 12th in UK State Board
- 150 toppers from UK State Board
- Merit order allotment of 1 seat per program.
- The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
- Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
- Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)
Scholarship:
- 25% of tuition fee waiver for Boys and 35% for Girl students in first year
- Scholarship in subsequent years will be as per merit scholarship policy of the University
Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted
