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DETAILS

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Duration of Program 3 years (6 semesters)

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Seats 70 only

  • BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels
  • It provides a comprehensive view on planning and executing e-business and promote their product on popular search engine and other social media channels
  • UPES ranks 56th in NIRF (National Institutional Ranking Framework) of MHRD in the Management Category
  • Facebook The collaboration with Facebook Blueprint will help students get practical skills in developing ad campaigns across Facebook, Instagram & Messenger.

DETAILS

Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Human Values & Ethics

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Design Thinking
  • Corporate Social Responsibility
Semester III Semester IV

Subject

  • Sales & Marketing in Digital Age
  • Organizational Behavior
  • Logistics and Supply Chain Management
  • Understanding Digital Marketing
  • Internet and Related Technologies
  • Open Elective 1 
  • Advance Skill Development
  • Consumer Behavior & Market Research
  • Venture Ideation

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Social Media Marketing
  • Open Elective 2 
  • Program Elective 1 
  • Executive Communication
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Digital Media Laws
  • Data Mining and Business Intelligence
  • Programme Elective 2 
  • Executive Communication Pro

Subject

  • Project Management
  • Dissertation II *
  • Programme Elective 3 *
  • Environmental Studies
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Mobile & e-mail marketing
  • Content Marketing
  • Search Engine Optimization
  • Web Design & Development
  • Social and Web Analytics
  • Enterprise Business Systems

Click here to view Open Elective Subject list

  • Digital Strategist
  • Interactive or direct advertising manager
  • Digital Business Marketer
  • B2B marketing Manager
  • Digital Business Development Executive
  • SEO Specialist
  • Content Manager
  • Account Manager
  • Social Media Manager
  • Search Engine Marketing Manager
 

Semester

Tuition Fee (Rs.)

Academic Service Fee (Rs.)

Total (Rs.)

I

97,500

32,250

129,750

II

97,500

32,250

129,750

III

105,250

34,750

140,000

IV

105,250

34,750

140,000

V

113,500

37,500

151,000

VI

113,500

37,500

151,000

Click here to view Other Fees

Minimum 50% marks at Higher & Senior Secondary level (10th & 12th). Commerce Stream preferred.
Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

 

Merit Based Scholarship:

  • 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
  • Eligibility Criteria: 75% marks in class 10th and 12th

Uttarakhand State Board Toppers Scholarships for BBA Programs

Eligibility criteria:

  • Minimum 80% aggregate in Class 10th & 12th in UK State Board
  • 150 toppers from UK State Board
  • Merit order allotment of 1 seat per program.
  • The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
  • Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
  • Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)

Scholarship:

  • 25% of tuition fee waiver for Boys and 35% for Girl students in first year
  • Scholarship in subsequent years will be as per merit scholarship policy of the University

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted