B.Des. (Graphics Design & Communication)

DETAILS

The Bachelor of Graphic Design & Communication program offered by UPES School of Design is designed to equip students with the necessary skills and knowledge to excel in the field of graphic design and communication. The curriculum covers a wide range of subjects including image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology.

One of the key focuses of the program is on sustainable design technology, reflecting the growing importance of environmentally-friendly design practices in today's world. Students are exposed to the principles of sustainable design and learn how to incorporate them into their creative processes. This not only enables them to contribute to a more sustainable future but also equips them with a competitive edge in the industry.

The Bachelor of Graphic Design & Communication program emphasizes the development of core values, an understanding of emerging trends, and the ability to tackle the challenges that designers face in their professional careers. Students are encouraged to think creatively and critically and to develop a strong aesthetic sense that allows them to effectively communicate concepts and ideas through visual mediums. The aim is to produce industry-ready professionals who can make a positive impact and bring about meaningful change through their innovative design solutions.

Program Highlights

• Bachelor of Graphic Design & Communication students get access to an iMac studio lab and two Cintiq studios, providing students with advanced technology and tools for projects.
• Industrial visits to renowned establishments like Leaf Design Studio, where students gain hands-on experience with iMac and actively participate in the design process, enhancing their practical skills.
• Visits to the Nita Mukesh Ambani Cultural Centre expose students to Indian arts and culture, broadening their creative perspective and influencing their design approach.
• A trip to the IKEA store allows students to explore its unique business model and understand its range of products, providing valuable insights into the intersection of design and commerce.
• Students visit JAK printers to witness the printing process first-hand and stay updated on technological advancements within the industry, ensuring they are well-equipped for the evolving field of graphic design.
• Through these visits, Bachelor of Graphic Design & Communication students have the opportunity to observe different projects, gain exposure to diverse design styles and approaches, enrich their design knowledge and foster creativity.