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DETAILS
UPES School of Design’s Under Graduate Programme, B Design (B.Des.) in Graphic & Communication Design prepares students for image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology. With growing focus on sustainable design technology, the B Design (B.Des.) in Graphic & Communication Design curriculum imparts knowledge of design and sustainable fundamentals, as well as an understanding of core values, emerging trends and discipline challenges.
Duration of Program
4 Years (8 Semesters)
Seats
240*
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
DETAILS
-
Graphic designer
-
Creative director
-
Production artist
-
Product developer
-
Art director
-
Multimedia artist or animator
-
Marketing specialist
Minimum 50% marks in class X and XII (any stream).
National Level (NID/NIFT/UCEED/JEE) / UPESDAT / Board Merit/ CUET followed by Portfolio Presentation & Interview
SEMESTER I
| Subject Code | Subject | Credits | |
| SDCS 1014 | Sketching Drawing 1 | 5 | |
| SDCS 1026 | Elements of Design | 3 | |
| SDCS 1027 | Colour | 4 | |
| SDCS 1028 | Geometry | 5 | |
| SDCS 1018 | SLA | 2 | |
| SDCS 1006 | Material exploration I | 2 | |
| SLLS0101 | Living Conversations | School of Life | 2 |
| SLLS0102 | Learning how to learn | School of Life | 2 |
| Total | 25 |
SEMESTER II
| Subject Code | Subject | Credits | |
| SDCS 1019 | Sketching Drawing 2 | 5 | |
| SDCS 1020 | Principles of Design | 5 | |
| SDCS 1021 | Design Process | 6 | |
| SDCS 1023 | Computer Applications | 2 | |
| SDCS 1010 | Material exploration II | 2 | |
| SLLS 0103 | Leadership and Teamwork | School of Life | 2 |
| SLSG 0101 | Critical Thinking and Writing | School of Life | 3 |
| Total | 25 |
SEMESTER III
| Subject Code | Subject | Credits | |||
| SDGD 2013 | Space & Form | 3 | 2 | 0 | 0 |
| SDGD 2002 | Typography | 3 | 1 | 1 | 2 |
| SDGD 2003 | Basic Graphic Design | 3 | 1 | 1 | 2 |
| SDPJ 2129 | Project 1: Poster Design | 5 | 1 | 1 | 8 |
| SLLS 0201 | Design Thinking | 2 | 1 | 0 | 4 |
| SLSG 0201 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | 1 | 0 | 4 |
| Exploratory Elective 1 | 3 | 1 | 0 | 4 | |
| Professional Elective 1 | 3 | 0 | 1 | 4 | |
| SDGD 2004P | Photography | 0 | 1 | 4 | |
| SDGD 2005P | Photo Typo Expressions | 0 | 1 | 4 | |
| TOTAL | 25 |
SEMESTER IV
| Subject Code | Subject | Credits | |||
| SDGD 2014 | Elements of Video | 2 | 2 | 0 | 0 |
| SDGD 2015 | Elements of Animation | 2 | 2 | 0 | 2 |
| SDGD 2008 | Illustration | 3 | 1 | 0 | 4 |
| SDPJ 2136 | Project 2: Branding & Identity Design | 5 | 1 | 2 | 6 |
| SLLS 0202 | Working with Data | 2 | 1 | 0 | 2 |
| SLSG 0202 | Environment and Sustainability - Himalaya Fellowship | 3 | 1 | 0 | 2 |
| Exploratory Elective 2 | 3 | 1 | 0 | 2 | |
| Professional Elective 2 | 3 | 1 | 0 | 2 | |
| SDGD 2016P | Semiotics | 1 | 0 | 2 | |
| SDGD 2017P | Creative Writing | 1 | 0 | 2 | |
| Professional Elective 3 | 3 | ||||
| SDGD 2018P | Information Design | ||||
| SDGD 2019P | Printing Technology | 1 | 1 | 2 | |
| TOTAL | 26 |
SEMESTER V
| Subject Code | Subject | Credits |
| SDGD 3002 | Graphic Design Trends | 2 |
| SDGD 3003 | Design Research Methods | 2 |
| SDGD 3010 | Portfolio Creation and Presentation Skills | 2 |
| SDPJ 3137 | Project 3: Product Packaging | 5 |
| SLLS 0301 | Persuasive Presence | 2 |
| SLSG 0301 | Start Your Start-up | 3 |
| Exploratory Elective 3 | 3 | |
| Professional Elective 4 | 3 | |
| SDGD 3004P | Package Design | |
| SDGD 3005P | Brochure Design | |
| TOTAL | 22 |
SEMESTER VI
| Subject Code | Subject | Credits | |||
| SDGD 3006 | Advertising & Marketing | 3 | 3 | 0 | 0 |
| SDGD 3007 | Broadcast Packaging | 3 | 2 | 0 | 0 |
| INDT 3101 | Industrial visit | 1 | 2 | 0 | 2 |
| SDPJ 3138 | Project 4: Website/ App/ Game Design | 5 | 1 | 1 | 8 |
| Exploratory Elective 4 | 3 | 1 | 0 | 0 | |
| Choose Anyone of the following | 3 | 1 | 0 | 2 | |
| SLSG 0302 | Solving Complex Problems | 1 | 0 | 2 | |
| SLSG 0303 | Technologies of the Future | ||||
| SLSG 0304 | Future Casting | ||||
| SLSG 0305 | Managing Relationships and Being Happy | ||||
| Professional Elective 5 | 3 | 1 | 0 | 2 | |
| SDGD 3011P | Publication Design | 3 | 0 | 0 | |
| SDGD 3012P | Design for 3D Spaces | 3 | 0 | 0 | |
| TOTAL | 21 |
SEMESTER VII
| Subject Code | Subject | Credits |
| SDCS 4001 | Design Management | 2 |
| SDPJ 4134 | Project 5: Exhibition Design | 5 |
| SIIB 4101 | Summer Internship | 2 |
| Exploratory Elective 5 | 3 | |
| Choose Anyone of the following | 3 | |
| SLSG 0401 | India and Its Place in the Contemporary World | |
| SLSG 0402 | Theory of Everything | |
| SLSG 0403 | Digital Transformation | |
| SLSG 0404 | Finding your Purpose in Life | |
| Professional Elective 6 | 3 | |
| SDGD 4001P | Transmedia Design | |
| SDGD 4002P | Movie Title Sequence | |
| Professional Elective 7 | 3 | |
| SDGD 4003P | Magazine Design | |
| SDGD 4004P | Design for Social Media | |
| TOTAL | 21 |
SEMESTER VIII
| Subject Code | Subject | Credits | ||||
| SDPJ 4115 | Graduation Project: Graphic Design | 15 | 0 | 0 | 30 | |
| TOTAL | 15 |
DETAILS
Career Prospects
-
Graphic designer
-
Creative director
-
Production artist
-
Product developer
-
Art director
-
Multimedia artist or animator
-
Marketing specialist
Eligibility
Minimum 50% marks in class X and XII (any stream).
Selection Criteria
National Level (NID/NIFT/UCEED/JEE) / UPESDAT / Board Merit/ CUET followed by Portfolio Presentation & Interview
Curriculum
SEMESTER I
| Subject Code | Subject | Credits | |
| SDCS 1014 | Sketching Drawing 1 | 5 | |
| SDCS 1026 | Elements of Design | 3 | |
| SDCS 1027 | Colour | 4 | |
| SDCS 1028 | Geometry | 5 | |
| SDCS 1018 | SLA | 2 | |
| SDCS 1006 | Material exploration I | 2 | |
| SLLS0101 | Living Conversations | School of Life | 2 |
| SLLS0102 | Learning how to learn | School of Life | 2 |
| Total | 25 |
SEMESTER II
| Subject Code | Subject | Credits | |
| SDCS 1019 | Sketching Drawing 2 | 5 | |
| SDCS 1020 | Principles of Design | 5 | |
| SDCS 1021 | Design Process | 6 | |
| SDCS 1023 | Computer Applications | 2 | |
| SDCS 1010 | Material exploration II | 2 | |
| SLLS 0103 | Leadership and Teamwork | School of Life | 2 |
| SLSG 0101 | Critical Thinking and Writing | School of Life | 3 |
| Total | 25 |
SEMESTER III
| Subject Code | Subject | Credits | |||
| SDGD 2013 | Space & Form | 3 | 2 | 0 | 0 |
| SDGD 2002 | Typography | 3 | 1 | 1 | 2 |
| SDGD 2003 | Basic Graphic Design | 3 | 1 | 1 | 2 |
| SDPJ 2129 | Project 1: Poster Design | 5 | 1 | 1 | 8 |
| SLLS 0201 | Design Thinking | 2 | 1 | 0 | 4 |
| SLSG 0201 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | 1 | 0 | 4 |
| Exploratory Elective 1 | 3 | 1 | 0 | 4 | |
| Professional Elective 1 | 3 | 0 | 1 | 4 | |
| SDGD 2004P | Photography | 0 | 1 | 4 | |
| SDGD 2005P | Photo Typo Expressions | 0 | 1 | 4 | |
| TOTAL | 25 |
SEMESTER IV
| Subject Code | Subject | Credits | |||
| SDGD 2014 | Elements of Video | 2 | 2 | 0 | 0 |
| SDGD 2015 | Elements of Animation | 2 | 2 | 0 | 2 |
| SDGD 2008 | Illustration | 3 | 1 | 0 | 4 |
| SDPJ 2136 | Project 2: Branding & Identity Design | 5 | 1 | 2 | 6 |
| SLLS 0202 | Working with Data | 2 | 1 | 0 | 2 |
| SLSG 0202 | Environment and Sustainability - Himalaya Fellowship | 3 | 1 | 0 | 2 |
| Exploratory Elective 2 | 3 | 1 | 0 | 2 | |
| Professional Elective 2 | 3 | 1 | 0 | 2 | |
| SDGD 2016P | Semiotics | 1 | 0 | 2 | |
| SDGD 2017P | Creative Writing | 1 | 0 | 2 | |
| Professional Elective 3 | 3 | ||||
| SDGD 2018P | Information Design | ||||
| SDGD 2019P | Printing Technology | 1 | 1 | 2 | |
| TOTAL | 26 |
SEMESTER V
| Subject Code | Subject | Credits |
| SDGD 3002 | Graphic Design Trends | 2 |
| SDGD 3003 | Design Research Methods | 2 |
| SDGD 3010 | Portfolio Creation and Presentation Skills | 2 |
| SDPJ 3137 | Project 3: Product Packaging | 5 |
| SLLS 0301 | Persuasive Presence | 2 |
| SLSG 0301 | Start Your Start-up | 3 |
| Exploratory Elective 3 | 3 | |
| Professional Elective 4 | 3 | |
| SDGD 3004P | Package Design | |
| SDGD 3005P | Brochure Design | |
| TOTAL | 22 |
SEMESTER VI
| Subject Code | Subject | Credits | |||
| SDGD 3006 | Advertising & Marketing | 3 | 3 | 0 | 0 |
| SDGD 3007 | Broadcast Packaging | 3 | 2 | 0 | 0 |
| INDT 3101 | Industrial visit | 1 | 2 | 0 | 2 |
| SDPJ 3138 | Project 4: Website/ App/ Game Design | 5 | 1 | 1 | 8 |
| Exploratory Elective 4 | 3 | 1 | 0 | 0 | |
| Choose Anyone of the following | 3 | 1 | 0 | 2 | |
| SLSG 0302 | Solving Complex Problems | 1 | 0 | 2 | |
| SLSG 0303 | Technologies of the Future | ||||
| SLSG 0304 | Future Casting | ||||
| SLSG 0305 | Managing Relationships and Being Happy | ||||
| Professional Elective 5 | 3 | 1 | 0 | 2 | |
| SDGD 3011P | Publication Design | 3 | 0 | 0 | |
| SDGD 3012P | Design for 3D Spaces | 3 | 0 | 0 | |
| TOTAL | 21 |
SEMESTER VII
| Subject Code | Subject | Credits |
| SDCS 4001 | Design Management | 2 |
| SDPJ 4134 | Project 5: Exhibition Design | 5 |
| SIIB 4101 | Summer Internship | 2 |
| Exploratory Elective 5 | 3 | |
| Choose Anyone of the following | 3 | |
| SLSG 0401 | India and Its Place in the Contemporary World | |
| SLSG 0402 | Theory of Everything | |
| SLSG 0403 | Digital Transformation | |
| SLSG 0404 | Finding your Purpose in Life | |
| Professional Elective 6 | 3 | |
| SDGD 4001P | Transmedia Design | |
| SDGD 4002P | Movie Title Sequence | |
| Professional Elective 7 | 3 | |
| SDGD 4003P | Magazine Design | |
| SDGD 4004P | Design for Social Media | |
| TOTAL | 21 |
SEMESTER VIII
| Subject Code | Subject | Credits | ||||
| SDPJ 4115 | Graduation Project: Graphic Design | 15 | 0 | 0 | 30 | |
| TOTAL | 15 |
Non-Examination Pathway
- Board Merit: - Minimum 60% marks in class X and XII (Any Stream)
OR
- JEE MAIN/UCEED/NIFT/NID: Minimum 50% marks in class X and XII with valid JEE MAIN/UCEED/NIFT/NID scores.
