B.Des. (Graphics Design & Communication)

DETAILS

The Bachelor of Graphic Design & Communication program offered by UPES School of Design is designed to equip students with the necessary skills and knowledge to excel in the field of graphic design and communication. The curriculum covers a wide range of subjects including image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology.

One of the key focuses of the program is on sustainable design technology, reflecting the growing importance of environmentally-friendly design practices in today's world. Students are exposed to the principles of sustainable design and learn how to incorporate them into their creative processes. This not only enables them to contribute to a more sustainable future but also equips them with a competitive edge in the industry.

The Bachelor of Graphic Design & Communication program emphasizes the development of core values, an understanding of emerging trends, and the ability to tackle the challenges that designers face in their professional careers. Students are encouraged to think creatively and critically and to develop a strong aesthetic sense that allows them to effectively communicate concepts and ideas through visual mediums. The aim is to produce industry-ready professionals who can make a positive impact and bring about meaningful change through their innovative design solutions.

Program Highlights

  • Bachelor of Graphic Design & Communication students get access to an iMac studio lab and two Cintiq studios, providing students with advanced technology and tools for projects.
  • Industrial visits to renowned establishments like Leaf Design Studio, where students gain hands-on experience with iMac and actively participate in the design process, enhancing their practical skills.
  • Visits to the Nita Mukesh Ambani Cultural Centre expose students to Indian arts and culture, broadening their creative perspective and influencing their design approach.
  • A trip to the IKEA store allows students to explore its unique business model and understand its range of products, providing valuable insights into the intersection of design and commerce.
  • Students visit JAK printers to witness the printing process first-hand and stay updated on technological advancements within the industry, ensuring they are well-equipped for the evolving field of graphic design.
  • Through these visits, Bachelor of Graphic Design & Communication students have the opportunity to observe different projects, gain exposure to diverse design styles and approaches, enrich their design knowledge and foster creativity.
Duration

Duration of Program

4 Years (8 Semesters)

Seats

Seats

240*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS

The future of the Bachelor of Graphic Design & Communication program holds immense potential in the ever-changing Indian landscape. The demand for graphic designers is rapidly increasing across various industries, including print media, film and animation, gaming, interactive communication, and emerging fields like augmented reality (AR) and virtual reality (VR). As the industry progresses, several key trends and technological advancements are expected to shape the future of graphic designers. The digitalization of communication and marketing will continue to be a driving force, necessitating the skills of graphic designers in creating compelling digital content such as websites, apps, and online advertisements. While AI and machine learning may automate certain design tasks, graphic designers will remain essential due to their creativity and critical thinking abilities, which machines cannot replicate.

With a Bachelor of Graphic Design & Communication degree, individuals gain access to diverse career prospects within the creative industry. This program offers an array of opportunities such as artistic pursuits, animation, web development, advertising, as well as film and video production. The design communication sector stands as one of India's largest industries, ensuring ample employment possibilities for graduates. This degree equips students with the necessary skills and knowledge to excel in various fields, providing a strong foundation for a successful career in the dynamic world of graphic design and communication.

Students in the field of Graphic Design & Communication have various potential professional paths available to them, which are listed below and they can choose to pursue.

  • Graphic Designer
  • UX Designer
  • Art Director
  • Desktop Publishing
  • Web Developer
  • Animation

The Bachelor of Graphic Design & Communication program offers placements with renowned companies such as Accorian, Beebocircle, Dell Technologies, Lopez Design, Tata Consultancy Services, and TechEagle Innovation Pvt. Ltd. Graduates can expect a competitive salary package, with the average annual CTC being Rs. 6.23 Lakhs per annum and the highest CTC reaching Rs. 8 Lakhs per annum. These opportunities provide students with valuable industry exposure and a chance to kick-start their careers in the field of graphic design and communication.

The minimum eligibility criteria for Bachelor of Graphic Design & Communication to be fulfilled by interested students is as follows: Minimum 50% marks in class X and XII (any stream).

The process of selection criteria for students interested in pursuing Bachelor of Graphic Design & Communication offered by UPES is based on the individual's performance in National Level (NID/NIFT/UCEED/JEE) / UPESDAT / Board Merit/ CUET  followed by Portfolio Presentation & Interview.

SEMESTER I

 

Subject Code Subject   Credits
SDCS 1014 Sketching Drawing 1   5
SDCS 1026 Elements of Design   3
SDCS 1027 Colour   4
SDCS 1028 Geometry   5
SDCS 1018 SLA   2
SDCS 1006 Material exploration I   2
SLLS0101 Living Conversations School of Life 2
SLLS0102 Learning how to learn School of Life 2
  Total   25

 

  

SEMESTER II

 

Subject Code Subject   Credits
SDCS 1019 Sketching Drawing 2   5
SDCS 1020 Principles of Design   5
SDCS 1021 Design Process   6
SDCS 1023 Computer Applications   2
SDCS 1010 Material exploration II   2
SLLS 0103 Leadership and Teamwork School of Life 2
SLSG 0101 Critical Thinking and Writing School of Life 3
       
  Total   25

 

  

SEMESTER III

 

Subject Code Subject Credits      
SDGD 2013 Space & Form 3 2 0 0
SDGD 2002 Typography 3 1 1 2
SDGD 2003 Basic Graphic Design 3 1 1 2
SDPJ 2129 Project 1: Poster Design 5 1 1 8
SLLS 0201 Design Thinking 2 1 0 4
SLSG 0201 Ethical Leadership in the 21st Century (Human Values and Ethics) 3 1 0 4
  Exploratory Elective 1 3 1 0 4
  Professional Elective 1 3 0 1 4
SDGD 2004P Photography   0 1 4
SDGD 2005P Photo Typo Expressions   0 1 4
           
  TOTAL 25      

 

  

SEMESTER IV

 

Subject Code Subject Credits      
SDGD 2014 Elements of Video 2 2 0 0
SDGD 2015 Elements of Animation 2 2 0 2
SDGD 2008 Illustration 3 1 0 4
SDPJ 2136 Project 2: Branding & Identity Design 5 1 2 6
SLLS 0202 Working with Data 2 1 0 2
SLSG 0202 Environment and Sustainability - Himalaya Fellowship 3 1 0 2
  Exploratory Elective 2 3 1 0 2
  Professional Elective 2 3 1 0 2
SDGD 2016P Semiotics   1 0 2
SDGD 2017P Creative Writing   1 0 2
  Professional Elective 3 3      
SDGD 2018P Information Design        
SDGD 2019P Printing Technology   1 1 2
  TOTAL 26      

 

  

SEMESTER V

 

Subject Code Subject Credits
SDGD 3002 Graphic Design Trends 2
SDGD 3003 Design Research Methods 2
SDGD 3010 Portfolio Creation and Presentation Skills 2
SDPJ 3137 Project 3: Product Packaging 5
SLLS 0301 Persuasive Presence 2
SLSG 0301 Start Your Start-up 3
  Exploratory Elective 3 3
  Professional Elective 4 3
SDGD 3004P Package Design  
SDGD 3005P Brochure Design  
     
  TOTAL 22

 

  

SEMESTER VI

 

Subject Code Subject Credits      
SDGD 3006 Advertising & Marketing 3 3 0 0
SDGD 3007 Broadcast Packaging 3 2 0 0
INDT 3101 Industrial visit 1 2 0 2
SDPJ 3138 Project 4: Website/ App/ Game Design 5 1 1 8
  Exploratory Elective 4 3 1 0 0
  Choose Anyone of the following 3 1 0 2
SLSG 0302 Solving Complex Problems   1 0 2
SLSG 0303 Technologies of the Future        
SLSG 0304 Future Casting        
SLSG 0305 Managing Relationships and Being Happy        
  Professional Elective 5 3 1 0 2
SDGD 3011P Publication Design   3 0 0
SDGD 3012P Design for 3D Spaces   3 0 0
  TOTAL 21      

 

  

SEMESTER VII

 

Subject Code Subject Credits
SDCS 4001 Design Management 2
SDPJ 4134 Project 5: Exhibition Design 5
SIIB 4101 Summer Internship 2
  Exploratory Elective 5 3
  Choose Anyone of the following 3
SLSG 0401 India and Its Place in the Contemporary World  
SLSG 0402 Theory of Everything  
SLSG 0403 Digital Transformation  
SLSG 0404 Finding your Purpose in Life  
  Professional Elective 6 3
SDGD 4001P Transmedia Design  
SDGD 4002P Movie Title Sequence  
  Professional Elective 7 3
SDGD 4003P Magazine Design  
SDGD 4004P Design for Social Media  
  TOTAL 21

 

  

SEMESTER VIII

 

Subject Code Subject   Credits      
SDPJ 4115 Graduation Project: Graphic Design   15 0 0 30
             
  TOTAL   15      

 

DETAILS

Future Scope / Industry Trends

The future of the Bachelor of Graphic Design & Communication program holds immense potential in the ever-changing Indian landscape. The demand for graphic designers is rapidly increasing across various industries, including print media, film and animation, gaming, interactive communication, and emerging fields like augmented reality (AR) and virtual reality (VR). As the industry progresses, several key trends and technological advancements are expected to shape the future of graphic designers. The digitalization of communication and marketing will continue to be a driving force, necessitating the skills of graphic designers in creating compelling digital content such as websites, apps, and online advertisements. While AI and machine learning may automate certain design tasks, graphic designers will remain essential due to their creativity and critical thinking abilities, which machines cannot replicate.

Career Opportunities

With a Bachelor of Graphic Design & Communication degree, individuals gain access to diverse career prospects within the creative industry. This program offers an array of opportunities such as artistic pursuits, animation, web development, advertising, as well as film and video production. The design communication sector stands as one of India's largest industries, ensuring ample employment possibilities for graduates. This degree equips students with the necessary skills and knowledge to excel in various fields, providing a strong foundation for a successful career in the dynamic world of graphic design and communication.

Students in the field of Graphic Design & Communication have various potential professional paths available to them, which are listed below and they can choose to pursue.

  • Graphic Designer
  • UX Designer
  • Art Director
  • Desktop Publishing
  • Web Developer
  • Animation
Placements

The Bachelor of Graphic Design & Communication program offers placements with renowned companies such as Accorian, Beebocircle, Dell Technologies, Lopez Design, Tata Consultancy Services, and TechEagle Innovation Pvt. Ltd. Graduates can expect a competitive salary package, with the average annual CTC being Rs. 6.23 Lakhs per annum and the highest CTC reaching Rs. 8 Lakhs per annum. These opportunities provide students with valuable industry exposure and a chance to kick-start their careers in the field of graphic design and communication.

Eligibility

The minimum eligibility criteria for Bachelor of Graphic Design & Communication to be fulfilled by interested students is as follows: Minimum 50% marks in class X and XII (any stream).

Selection Criteria

The process of selection criteria for students interested in pursuing Bachelor of Graphic Design & Communication offered by UPES is based on the individual's performance in National Level (NID/NIFT/UCEED/JEE) / UPESDAT / Board Merit/ CUET  followed by Portfolio Presentation & Interview.

Curriculum

SEMESTER I

 

Subject Code Subject   Credits
SDCS 1014 Sketching Drawing 1   5
SDCS 1026 Elements of Design   3
SDCS 1027 Colour   4
SDCS 1028 Geometry   5
SDCS 1018 SLA   2
SDCS 1006 Material exploration I   2
SLLS0101 Living Conversations School of Life 2
SLLS0102 Learning how to learn School of Life 2
  Total   25

 

  

SEMESTER II

 

Subject Code Subject   Credits
SDCS 1019 Sketching Drawing 2   5
SDCS 1020 Principles of Design   5
SDCS 1021 Design Process   6
SDCS 1023 Computer Applications   2
SDCS 1010 Material exploration II   2
SLLS 0103 Leadership and Teamwork School of Life 2
SLSG 0101 Critical Thinking and Writing School of Life 3
       
  Total   25

 

  

SEMESTER III

 

Subject Code Subject Credits      
SDGD 2013 Space & Form 3 2 0 0
SDGD 2002 Typography 3 1 1 2
SDGD 2003 Basic Graphic Design 3 1 1 2
SDPJ 2129 Project 1: Poster Design 5 1 1 8
SLLS 0201 Design Thinking 2 1 0 4
SLSG 0201 Ethical Leadership in the 21st Century (Human Values and Ethics) 3 1 0 4
  Exploratory Elective 1 3 1 0 4
  Professional Elective 1 3 0 1 4
SDGD 2004P Photography   0 1 4
SDGD 2005P Photo Typo Expressions   0 1 4
           
  TOTAL 25      

 

  

SEMESTER IV

 

Subject Code Subject Credits      
SDGD 2014 Elements of Video 2 2 0 0
SDGD 2015 Elements of Animation 2 2 0 2
SDGD 2008 Illustration 3 1 0 4
SDPJ 2136 Project 2: Branding & Identity Design 5 1 2 6
SLLS 0202 Working with Data 2 1 0 2
SLSG 0202 Environment and Sustainability - Himalaya Fellowship 3 1 0 2
  Exploratory Elective 2 3 1 0 2
  Professional Elective 2 3 1 0 2
SDGD 2016P Semiotics   1 0 2
SDGD 2017P Creative Writing   1 0 2
  Professional Elective 3 3      
SDGD 2018P Information Design        
SDGD 2019P Printing Technology   1 1 2
  TOTAL 26      

 

  

SEMESTER V

 

Subject Code Subject Credits
SDGD 3002 Graphic Design Trends 2
SDGD 3003 Design Research Methods 2
SDGD 3010 Portfolio Creation and Presentation Skills 2
SDPJ 3137 Project 3: Product Packaging 5
SLLS 0301 Persuasive Presence 2
SLSG 0301 Start Your Start-up 3
  Exploratory Elective 3 3
  Professional Elective 4 3
SDGD 3004P Package Design  
SDGD 3005P Brochure Design  
     
  TOTAL 22

 

  

SEMESTER VI

 

Subject Code Subject Credits      
SDGD 3006 Advertising & Marketing 3 3 0 0
SDGD 3007 Broadcast Packaging 3 2 0 0
INDT 3101 Industrial visit 1 2 0 2
SDPJ 3138 Project 4: Website/ App/ Game Design 5 1 1 8
  Exploratory Elective 4 3 1 0 0
  Choose Anyone of the following 3 1 0 2
SLSG 0302 Solving Complex Problems   1 0 2
SLSG 0303 Technologies of the Future        
SLSG 0304 Future Casting        
SLSG 0305 Managing Relationships and Being Happy        
  Professional Elective 5 3 1 0 2
SDGD 3011P Publication Design   3 0 0
SDGD 3012P Design for 3D Spaces   3 0 0
  TOTAL 21      

 

  

SEMESTER VII

 

Subject Code Subject Credits
SDCS 4001 Design Management 2
SDPJ 4134 Project 5: Exhibition Design 5
SIIB 4101 Summer Internship 2
  Exploratory Elective 5 3
  Choose Anyone of the following 3
SLSG 0401 India and Its Place in the Contemporary World  
SLSG 0402 Theory of Everything  
SLSG 0403 Digital Transformation  
SLSG 0404 Finding your Purpose in Life  
  Professional Elective 6 3
SDGD 4001P Transmedia Design  
SDGD 4002P Movie Title Sequence  
  Professional Elective 7 3
SDGD 4003P Magazine Design  
SDGD 4004P Design for Social Media  
  TOTAL 21

 

  

SEMESTER VIII

 

Subject Code Subject   Credits      
SDPJ 4115 Graduation Project: Graphic Design   15 0 0 30
             
  TOTAL   15      

 

Non-Examination Pathway

 

  • National Level Test (NID/NIFT/UCEED/JEE)/ Board merit (Minimum 60% in 10th & 12th ) & CUET. The cut-off rank for UCEED is upto 4837

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