B.Des. (Graphics & Communication Design)

DETAILS

UPES School of Design’s Under Graduate Programme, B.Des. in Graphic & Communication Design prepares students for image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology. With growing focus on sustainable design technology, the curriculum imparts knowledge of design and sustainable fundamentals, as well as an understanding of core values, emerging trends and discipline challenges.

Duration of Program

4 Years (8 Semesters)

Seats

240*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS

  • Graphic designer

  • Creative director

  • Production artist

  • Product developer

  • Art director

  • Multimedia artist or animator

  • Marketing specialist

Examination Pathway:

UPES Design Aptitude Test (UPES-DAT) followed by a personal interview and a presentation on the work portfolio.

 

Name of Program

Name of Test

Mode of Test

Test Dates

Duration

Last Date to Apply

B.Des

UPES-DAT

Online

3 - 5 July, 2022

1 Hour

30 June, 2022

Non-Examination Pathway:

On the basis of valid Board Merit, NIFT, NID and UCEED ranking, candidates will directly go for the personal interview and presentation on the work portfolio.

The date of the interview and portfolio presentation will be announced the post-UPES-DAT result.

Eligibility Criteria:

Minimum 50% marks at Higher and Senior Secondary Level (X and XII any Stream)

SEMESTER I

 

Subject Code Subject   Credits
SDCS 1014 Sketching Drawing 1   5
SDCS 1026 Elements of Design   3
SDCS 1027 Colour   4
SDCS 1028 Geometry   5
SDCS 1018 SLA   2
SDCS 1006 Material exploration I   2
SLLS0101 Living Conversations School of Life 2
SLLS0102 Learning how to learn School of Life 2
  Total   25

 

  

SEMESTER II

 

Subject Code Subject   Credits
SDCS 1019 Sketching Drawing 2   5
SDCS 1020 Principles of Design   5
SDCS 1021 Design Process   6
SDCS 1023 Computer Applications   2
SDCS 1010 Material exploration II   2
SLLS 0103 Leadership and Teamwork School of Life 2
SLSG 0101 Critical Thinking and Writing School of Life 3
       
  Total   25

 

  

SEMESTER III

 

Subject Code Subject Credits      
SDGD 2013 Space & Form 3 2 0 0
SDGD 2002 Typography 3 1 1 2
SDGD 2003 Basic Graphic Design 3 1 1 2
SDPJ 2129 Project 1: Poster Design 5 1 1 8
SLLS 0201 Design Thinking 2 1 0 4
SLSG 0201 Ethical Leadership in the 21st Century (Human Values and Ethics) 3 1 0 4
  Exploratory Elective 1 3 1 0 4
  Professional Elective 1 3 0 1 4
SDGD 2004P Photography   0 1 4
SDGD 2005P Photo Typo Expressions   0 1 4
           
  TOTAL 25      

 

  

SEMESTER IV

 

Subject Code Subject Credits      
SDGD 2014 Elements of Video 2 2 0 0
SDGD 2015 Elements of Animation 2 2 0 2
SDGD 2008 Illustration 3 1 0 4
SDPJ 2136 Project 2: Branding & Identity Design 5 1 2 6
SLLS 0202 Working with Data 2 1 0 2
SLSG 0202 Environment and Sustainability - Himalaya Fellowship 3 1 0 2
  Exploratory Elective 2 3 1 0 2
  Professional Elective 2 3 1 0 2
SDGD 2016P Semiotics   1 0 2
SDGD 2017P Creative Writing   1 0 2
  Professional Elective 3 3      
SDGD 2018P Information Design        
SDGD 2019P Printing Technology   1 1 2
  TOTAL 26      

 

  

SEMESTER V

 

Subject Code Subject Credits
SDGD 3002 Graphic Design Trends 2
SDGD 3003 Design Research Methods 2
SDGD 3010 Portfolio Creation and Presentation Skills 2
SDPJ 3137 Project 3: Product Packaging 5
SLLS 0301 Persuasive Presence 2
SLSG 0301 Start Your Start-up 3
  Exploratory Elective 3 3
  Professional Elective 4 3
SDGD 3004P Package Design  
SDGD 3005P Brochure Design  
     
  TOTAL 22

 

  

SEMESTER VI

 

Subject Code Subject Credits      
SDGD 3006 Advertising & Marketing 3 3 0 0
SDGD 3007 Broadcast Packaging 3 2 0 0
INDT 3101 Industrial visit 1 2 0 2
SDPJ 3138 Project 4: Website/ App/ Game Design 5 1 1 8
  Exploratory Elective 4 3 1 0 0
  Choose Anyone of the following 3 1 0 2
SLSG 0302 Solving Complex Problems   1 0 2
SLSG 0303 Technologies of the Future        
SLSG 0304 Future Casting        
SLSG 0305 Managing Relationships and Being Happy        
  Professional Elective 5 3 1 0 2
SDGD 3011P Publication Design   3 0 0
SDGD 3012P Design for 3D Spaces   3 0 0
  TOTAL 21      

 

  

SEMESTER VII

 

Subject Code Subject Credits
SDCS 4001 Design Management 2
SDPJ 4134 Project 5: Exhibition Design 5
SIIB 4101 Summer Internship 2
  Exploratory Elective 5 3
  Choose Anyone of the following 3
SLSG 0401 India and Its Place in the Contemporary World  
SLSG 0402 Theory of Everything  
SLSG 0403 Digital Transformation  
SLSG 0404 Finding your Purpose in Life  
  Professional Elective 6 3
SDGD 4001P Transmedia Design  
SDGD 4002P Movie Title Sequence  
  Professional Elective 7 3
SDGD 4003P Magazine Design  
SDGD 4004P Design for Social Media  
  TOTAL 21

 

  

SEMESTER VIII

 

Subject Code Subject   Credits      
SDPJ 4115 Graduation Project: Graphic Design   15 0 0 30
             
  TOTAL   15      

 

DETAILS

Career Prospects
  • Graphic designer

  • Creative director

  • Production artist

  • Product developer

  • Art director

  • Multimedia artist or animator

  • Marketing specialist

Entrance Test

Examination Pathway:

UPES Design Aptitude Test (UPES-DAT) followed by a personal interview and a presentation on the work portfolio.

 

Name of Program

Name of Test

Mode of Test

Test Dates

Duration

Last Date to Apply

B.Des

UPES-DAT

Online

3 - 5 July, 2022

1 Hour

30 June, 2022

Non-Examination Pathway:

On the basis of valid Board Merit, NIFT, NID and UCEED ranking, candidates will directly go for the personal interview and presentation on the work portfolio.

The date of the interview and portfolio presentation will be announced the post-UPES-DAT result.

Eligibility

Eligibility Criteria:

Minimum 50% marks at Higher and Senior Secondary Level (X and XII any Stream)

Curriculum

SEMESTER I

 

Subject Code Subject   Credits
SDCS 1014 Sketching Drawing 1   5
SDCS 1026 Elements of Design   3
SDCS 1027 Colour   4
SDCS 1028 Geometry   5
SDCS 1018 SLA   2
SDCS 1006 Material exploration I   2
SLLS0101 Living Conversations School of Life 2
SLLS0102 Learning how to learn School of Life 2
  Total   25

 

  

SEMESTER II

 

Subject Code Subject   Credits
SDCS 1019 Sketching Drawing 2   5
SDCS 1020 Principles of Design   5
SDCS 1021 Design Process   6
SDCS 1023 Computer Applications   2
SDCS 1010 Material exploration II   2
SLLS 0103 Leadership and Teamwork School of Life 2
SLSG 0101 Critical Thinking and Writing School of Life 3
       
  Total   25

 

  

SEMESTER III

 

Subject Code Subject Credits      
SDGD 2013 Space & Form 3 2 0 0
SDGD 2002 Typography 3 1 1 2
SDGD 2003 Basic Graphic Design 3 1 1 2
SDPJ 2129 Project 1: Poster Design 5 1 1 8
SLLS 0201 Design Thinking 2 1 0 4
SLSG 0201 Ethical Leadership in the 21st Century (Human Values and Ethics) 3 1 0 4
  Exploratory Elective 1 3 1 0 4
  Professional Elective 1 3 0 1 4
SDGD 2004P Photography   0 1 4
SDGD 2005P Photo Typo Expressions   0 1 4
           
  TOTAL 25      

 

  

SEMESTER IV

 

Subject Code Subject Credits      
SDGD 2014 Elements of Video 2 2 0 0
SDGD 2015 Elements of Animation 2 2 0 2
SDGD 2008 Illustration 3 1 0 4
SDPJ 2136 Project 2: Branding & Identity Design 5 1 2 6
SLLS 0202 Working with Data 2 1 0 2
SLSG 0202 Environment and Sustainability - Himalaya Fellowship 3 1 0 2
  Exploratory Elective 2 3 1 0 2
  Professional Elective 2 3 1 0 2
SDGD 2016P Semiotics   1 0 2
SDGD 2017P Creative Writing   1 0 2
  Professional Elective 3 3      
SDGD 2018P Information Design        
SDGD 2019P Printing Technology   1 1 2
  TOTAL 26      

 

  

SEMESTER V

 

Subject Code Subject Credits
SDGD 3002 Graphic Design Trends 2
SDGD 3003 Design Research Methods 2
SDGD 3010 Portfolio Creation and Presentation Skills 2
SDPJ 3137 Project 3: Product Packaging 5
SLLS 0301 Persuasive Presence 2
SLSG 0301 Start Your Start-up 3
  Exploratory Elective 3 3
  Professional Elective 4 3
SDGD 3004P Package Design  
SDGD 3005P Brochure Design  
     
  TOTAL 22

 

  

SEMESTER VI

 

Subject Code Subject Credits      
SDGD 3006 Advertising & Marketing 3 3 0 0
SDGD 3007 Broadcast Packaging 3 2 0 0
INDT 3101 Industrial visit 1 2 0 2
SDPJ 3138 Project 4: Website/ App/ Game Design 5 1 1 8
  Exploratory Elective 4 3 1 0 0
  Choose Anyone of the following 3 1 0 2
SLSG 0302 Solving Complex Problems   1 0 2
SLSG 0303 Technologies of the Future        
SLSG 0304 Future Casting        
SLSG 0305 Managing Relationships and Being Happy        
  Professional Elective 5 3 1 0 2
SDGD 3011P Publication Design   3 0 0
SDGD 3012P Design for 3D Spaces   3 0 0
  TOTAL 21      

 

  

SEMESTER VII

 

Subject Code Subject Credits
SDCS 4001 Design Management 2
SDPJ 4134 Project 5: Exhibition Design 5
SIIB 4101 Summer Internship 2
  Exploratory Elective 5 3
  Choose Anyone of the following 3
SLSG 0401 India and Its Place in the Contemporary World  
SLSG 0402 Theory of Everything  
SLSG 0403 Digital Transformation  
SLSG 0404 Finding your Purpose in Life  
  Professional Elective 6 3
SDGD 4001P Transmedia Design  
SDGD 4002P Movie Title Sequence  
  Professional Elective 7 3
SDGD 4003P Magazine Design  
SDGD 4004P Design for Social Media  
  TOTAL 21

 

  

SEMESTER VIII

 

Subject Code Subject   Credits      
SDPJ 4115 Graduation Project: Graphic Design   15 0 0 30
             
  TOTAL   15      

 

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