Abhijeet Kumar Gaurav

Abhijeet Kumar Gaurav is a marketing academic with expertise in Brand Management, Services Marketing, and Digital Marketing. His work focuses on integrating industry practices with structured pedagogy to enhance learning outcomes. He is an active researcher with publications in ABDC A* and A journals, and contributes to the academic community as a reviewer for leading journals. His approach combines academic rigour with industry relevance.

Assistant Professor, UPES (June 2025–present)

Branding; numerical cognition; loyalty programmes.

His teaching emphasises experiential learning, encouraging students to explore, experiment, and reflect. He adopts a collaborative classroom approach, positioning himself as a co-learner while aligning academic concepts with industry requirements. Through case-based learning and applied activities, he aims to develop critical thinking and practical competence.

Brand Management; Services Marketing; Digital Marketing; E-business and E-commerce.

Best Paper Award, 12th AIM-AMA Sheth Foundation International Marketing Conference, MDI Gurgaon (July 2025) Full Scholarship, Bharat Heavy Electricals Limited (BHEL), B.Sc. Electronics (H) (2014–2017)

He publishes in peer-reviewed journals, including ABDC A* journals such as the European Journal of Marketing and ABDC A journals such as the Australasian Marketing Journal. His research focuses on consumer behaviour and numerical cognition. He also serves as a reviewer for ABDC A-ranked journals, contributing to maintaining academic quality and rigour.

abhijeet.gaurav@ddn.upes.ac.in