BBA Foreign Trade Analytics and Market Research

BBA Foreign Trade - Analytics and Market Research

Program details

The BBA in Foreign Trade with a specialization in Analytics and Market Research offered by UPES School of Business is a dynamic program catering to the evolving needs of the global business landscape. The curriculum is thoughtfully structured to provide students with a holistic understanding of international trade, coupled with a strong emphasis on analytics and market research. By integrating business administration fundamentals with specialized knowledge in analytics, students are well-prepared for the intricacies of today's interconnected markets.

The program's core components cover essential aspects of international business, including strategies, finance, and supply chain management. However, its unique strength lies in the targeted focus on analytics. Students delve into topics such as business analytics, data science, statistical analysis, and data visualization, empowering them with the skills needed for informed decision-making in a data-driven world. Additionally, the emphasis on market research equips students with methodologies for understanding consumer behavior, competitive analysis, and designing effective market research projects.

Furthermore, the BBA program places a premium on research and analysis skills, enabling students to conduct in-depth market research and economic analysis. The integration of case studies, simulations, and practical projects ensures that students can apply their knowledge in real-world scenarios. The program's industry internships provide valuable hands-on experience, allowing students to bridge the gap between theory and practice in regional economic integration, international trade, and related sectors. Seminars and workshops featuring industry experts contribute to a well-rounded education, keeping students abreast of current trends and best practices in the field. In essence, the BBA in Foreign Trade (Analytics and Market Research) at UPES School of Business is a forward-looking program that not only imparts theoretical knowledge but also hones practical skills, preparing students for success in the competitive landscape of global business.

Program Highlights

•    The BBA in Foreign Trade (Analytics and Market Research) program emphasizes hands-on experience through major projects, summer internships, and live projects with companies, enabling students to apply analytics and market research concepts in real-world scenarios.
•    Graduates are prepared for a wide range of roles, including International Business Analyst, Trade Compliance Specialist, Business Intelligence Analyst, and more, providing a versatile skill set for careers in multinational corporations, government agencies, and international organizations.
•    The curriculum promotes global perspectives through student and faculty exchange programs, research projects, seminars, conferences, and internships, fostering a comprehensive understanding of international trade dynamics.
•    Students engage with real-world case studies, industry visits, and guest lectures from industry experts, enhancing their understanding of documentation, procedures, and regulations related to exporting and importing goods.
•    The management school at UPES offers modern smart classrooms, a well-equipped Analytics Lab, a comprehensive library, and advanced analytical tools, providing students with a conducive learning environment.
•    The BBA in Foreign Trade (Analytics and Market Research) program facilitates participation in student exchange, study abroad, semester exchange programs with leading global partner management institutes, offering students a chance to broaden their horizons and gain a truly global perspective.

The future of graduates with a BBA in Foreign Trade specializing in Analytics and Market Research is highly promising, offering a crucial role in shaping global trade dynamics. These professionals will be sought after by government agencies, international organizations, and businesses engaging in Analytics and Market Research. With the increasing importance of Analytics and Market Research, particularly in the context of regional trade blocs like the EU, ASEAN, and AfCFTA, individuals armed with knowledge in this field will be well-equipped to contribute to businesses aiming to expand within these regions. The specialization aligns with the growing demand for professionals who can adeptly navigate the complexities of global markets through data-driven insights, positioning these graduates for a successful and impactful career in the evolving landscape of international trade.

Career Opportunities

Graduates of the BBA Foreign Trade program with a specialization in Analytics and Market Research from UPES School of Business are equipped with a diverse skill set, opening doors to a myriad of career opportunities in the public and private sectors. From roles such as International Business Analyst, Market Research Analyst, and Trade Compliance Specialist to positions like Export-Import Manager, Business Intelligence Analyst, and International Sales and Marketing Manager, the program prepares individuals for impactful roles in the global market. With opportunities spanning trade analysis, economic research, logistics management, and entrepreneurship, this specialized BBA program empowers graduates to thrive in the dynamic landscape of international business and contribute to regional trade integration.


The BBA in Foreign Trade (Analytics and Market Research) program at UPES School of Business has witnessed a commendable surge in placement success. Graduates of this program have secured promising positions in well-established companies such as Smart School, Felicity Group, Geojit Financials, Mahindra & Mahindra, Amazon, ByJus, Infosys, Nestle, Tech Mahindra, Weatherford Drilling International APAC Sourcing Solutions, KWE, and Odex. In addition to corporate giants, numerous mid-sized start-ups also actively seek to recruit graduates from this program. The starting salary for freshers typically ranges from INR 6-10 lakh per annum, reflecting the program's emphasis on analytics and market research. The remuneration is contingent upon the individual's proficiency, knowledge, and exposure to the dynamic business landscape.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Principles and Practices 
of Management
Business Mathematics3003
Business Accounting3003
Business Communication 2023
Organizational Behavior3003
Spreadsheet Modelling1022
Living Conversations2002
Business Environment2002
Environment Sustainability & 
Climate Change (Theory)
TOTAL   26

Semester 2

Business Statistics3003
Financial Management3003
Marketing Management3003
Technologies of the 
Human Resource 
Community Engagement 
and Social Responsibility
Operations Management3003
Environment Sustainability & 
Climate Change (Living Lab)
TOTAL   26

Semester 3

Foreign Trade and 
Introduction to Econometrics3003
Research Methodology & 
Report Writing
Consumer Behaviour & 
Market Research
Minor/Exploratory I3003
Business Ethics and 
Working with Data2002
Meta 1011001
Global Business 
TOTAL   23

Semester 4

Trade Documentation and 
Custom Clearance Procedures
Specialization Paper I 
(Specialization 1: International 
Trade Negotiations, Course: 
Global Sourcing. Specialization 
2: Analytics and Market 
Research, Course: Trade Analytics)
Industrial Visit0001
Minor/Exploratory II3003
Minor/Exploratory III3003
Business Analytics2023
Environmental, Social and 
Design Thinking2002
TOTAL   21

Semester 5

Managing Trade and Risk 
in International Business
Specialization  Paper II 
(Specialization 1: 
International Trade
Negotiations, Course: 
Introduction to International 
Trade Negotiations; 
Specialization 2: Analytics 
and Market Research, 
Course: International 
Market Research)
International Financial 
Minor/Exploratory IV3003
Minor/Exploratory V3003
Dissertation I0002
Summer Internship 0002
International Trade Conventions3003
Essentials of Strategic 
Leadership and Teamwork2002
Project Management3003
TOTAL   30

Semester 6

Start your Start-up2002
Dissertation II0004
Minor/Exploratory VI3003
Introduction to Trade 
TOTAL   12


Students who are interested must fulfill the designated minimum eligibility requirements for BBA Foreign Trade (Analytics and Market Research): Minimum 50% marks in Classes X and XII.

Selection Criteria

The selection criteria for students who wish to pursue BBA Foreign Trade (Analytics and Market Research) at UPES School of Business depend on the individual's performance in Entrance Exam (UPESMET-UG) / UGAT / CUET.

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