B.Des Graphic Design

The B.Des. in Graphic Design program at UPES School of Design prepares students for careers in graphic design and visual communication in an increasingly technology-driven world. The curriculum builds a strong foundation in image-making, typography, layout systems, branding, design history, research methods, photography, web and digital design, and graphics technology, balancing conceptual thinking, visual sensitivity, and technical proficiency.

A key strength of the program is its forward-looking approach to emerging technologies, including Artificial Intelligence, which is positioned as a creative collaborator rather than a replacement. Students are trained to critically engage with AI tools, understanding both their potential and limitations while maintaining authorship, ethical responsibility, and design intent at the core of their practice.

The program also emphasises sustainable design and responsible innovation, encouraging sustainable thinking across materials, processes, and communication strategies. Graduates emerge not only with strong technical and creative skills but also with the mindset to lead, innovate, and craft meaningful visual narratives in an evolving design landscape.

• Students build job-ready skills using Adobe Photoshop, Illustrator, and InDesign, along with AI tools.
• Project-based briefs strengthen concept development, visual storytelling, and creative problem-solving.
• The program offers access to an iMac Studio Lab and two dedicated Cintiq Studios for digital design and illustration work.
• Industrial visits and industry expert sessions provide practical exposure and networking opportunities.
• Hands-on workshops across emerging technologies and conventional practices help students create stronger portfolio projects.
• The learning environment supports collaboration and innovation, with professional engagement across India and beyond.

The scope of graphic design in India is expanding rapidly as visual communication becomes critical across digital, product, and brand ecosystems. Industries increasingly value designers who can think strategically, communicate clearly, and design at scale. Demand is rising for skills in digital branding, typography, motion graphics, content design, and UI systems, supported by AI-enabled workflows. While AI is transforming production processes, it strengthens the role of designers by shifting focus towards conceptual thinking, storytelling, cultural relevance, and system design.

Career opportunities span advertising and brand studios, tech and product companies, media, e-commerce, FMCG, fintech, healthcare, and global capability centres. Job roles include:

• Graphic Designer
• Visual Communication Designer
• Brand Designer
• Motion Designer
• Content or UI Designer
• Independent Creative Practitioner

The B.Des in Graphic Design program offers placement opportunities with organisations such as Accorian, Accenture, Beebocircle, Dell Technologies, Dodo Payments, Lopez Design, Tata Consultancy Services, and Tech Eagle Innovation Pvt. Ltd., among others, reflecting strong industry relevance and professional credibility.

Graduates can expect competitive compensation, with an average annual CTC of ₹6.23 lakhs per annum and the highest CTC reaching up to ₹14 lakhs per annum. These outcomes provide meaningful industry exposure and a solid platform to launch successful careers in graphic design and visual communication.

Click here for detailed Fee Structure.

Curriculum 2023-2027

The minimum eligibility criteria for B.Des Graphic Design is a minimum of 50% marks in Class X and Class XII (any stream).

The selection process for students interested in pursuing B.Des Graphic Design at UPES is based on performance in National Level Exams (NID/NIFT/UCEED/JEE-Mains) / UPESDAT / Board Merit / CUET, followed by a Portfolio Presentation and Interview Round.

School of Design