DETAILS

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Duration of Program 3 years (6 semesters)

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Seats 25

*Total Seats in BA Journalism and Mass Communication (Digital)

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree programme trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

ACADEMIC FRAMEWORK

The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.

SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

DETAILS

  • Digital Communication Strategist/Manager
  • Social Media Officer
  • Public Policy Communication Strategist
  • Media Relations Specialist
  • PR Manager
  • Communication Coordinator Executive/Officer/Manager
  • Brand Executive/Office/Manager
  • Product Manager
  • Marketing & Communications Professional
  • Marketing Specialist
  • Internal Communications Manager
50% in X and XII Any Stream
Personal Interview

2021-24

 

SEMESTER  I

 

Subject Code Subject Credits
  Why Media Matters: Introduction to Media and Entertainment Industry 3
  Text, Picture, Video, and Sound: Exploring foundations of Communication 3
  Indian Polity: Democracy and the State 2
  Creative Writing 3
  Fundamentals of Social Media 2
  Critical Analysis: Digital and Traditional Platforms 3
  Living ConversatioCritical Analysis: Digital and Traditional Platforms 2
  Learning how to learn (SoLi) 2
  Computer Lab-I 2
TOTAL   22

 

 

SEMESTER II

 

Subject Code Subject Credits
  The Indian Economy: Key Principles and Introduction 2
  Writing and Reporting for Digital media 3
  Media laws: Regulation, governance, and Ethics 2
  Marketing Management (SoB) 3
  Film and Video Photography (SoD)* 3
  Introduction to Digital networks: Social transformation and disruption 2
  Critical Thinking and Writing (SoLi) 3
  Leadership and Teamwork (SoLi) 2
     
TOTAL   20

 

SEMESTER III

 

Subject Code Subject Credits
  Media and Gender politics 3
  The law and the journalist/content producer: Limitations, restrictions, and possibilities in free speech 3
  Introduction to Strategic communications: Integrated marketing, Organizational communication, and image management. 3
  MoJo: Producing video and audio content 3
  Reporting the other India 1
  How to build a Brand on Digital 3
  Media Production tools 1
  Ethical leadership in the 21st C (SoLi) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
TOTAL   25

 

 

SEMESTER IV

 

Subject Code Subject Credits
  Blogging and Web publishing 3
  Multi-cam TV production and Floor management. 3
  Introduction to data analytics 3
  OTT platforms and the media Business 1
  Digital branding, branded content, and content marketing strategies. 3
  Search Engine Optimization and Platform Analytics 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory basket course for students to take by choice from other schools 3
  Environment and sustainability (Himalya Fellowship) (SoLi) 3
     
TOTAL   25

 

 

SEMESTER V

 

Subject Code Subject Credits
  Public policy and digital media 3
  Motion Graphics 3
  PR Communications 3
  Introduction to Python for content creators 3
  Media platforms: Evolution and digital shifts. 3
  How to build direct traffic on platforms outside Google + FB 2
  Persuasive Presence (SoLi) 2
  Start your Start Up (SoLi) 3
  *Exploratory basket course for students to take by choice from other schools 3
TOTAL   25

 

 

SEMESTER VI

 

Subject Code Subject Credits
  Storytelling and Data Journalism 3
  How to Build a marketing Campaign. (SoB) 2
  SoLi Signature course basket 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
  Capstone project 3
     
TOTAL   17

 

 

 

2020-23

 

SEMESTER  I

 

Subject Code Subject Credits
  Writing for Media 4
  Socio-Economic & Political Scenario 4
  Introduction to Communication 3
  Basics of Design & Graphics 3
SLLS 0102 Learning How to learn 2
SLLS 0101 Living Conversations 2
  Language Lab 2
  Design & Graphics Lab 2
  Computer Lab-I 2
  TOTAL 24

 

 

SEMESTER II

 

Subject Code Subject Credits
  History of Print & Broadcasting in India 3
  Global Media Scenario 3
  Media Laws & Ethics 4
  Still Photography 3
SLSG 0101 Critical Thinking and Writing 3
SLLS 0103 Leadership and Teamwork 2
  New Media 3
  Photo Lab 2
  Computer Lab-II 2
  TOTAL 25

 

 

SEMESTER III

 

Subject Code Subject Credits
  Media and Gender politics 3
  The law and the journalist/content producer: Limitations, restrictions, and possibilities in free speech 3
  Introduction to Strategic communications: Integrated marketing, Organizational communication, and image management. 3
  MoJo: Producing video and audio content 3
  Reporting the other India 1
  How to build a Brand on Digital 3
  Media Production tools 1
  Ethical leadership in the 21st C (SoLi) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
TOTAL   25

 

 

SEMESTER IV

 

Subject Code Subject Credits
  Blogging and Web publishing 3
  Multi-cam TV production and Floor management. 3
  Introduction to data analytics 3
  OTT platforms and the media Business 1
  Digital branding, branded content, and content marketing strategies. 3
  Search Engine Optimization and Platform Analytics 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory basket course for students to take by choice from other schools 3
  Environment and sustainability (Himalya Fellowship) (SoLi) 3
     
TOTAL   25

 

 

SEMESTER V

 

Subject Code Subject Credits
  Public policy and digital media 3
  Motion Graphics 3
  PR Communications 3
  Introduction to Python for content creators 3
  Media platforms: Evolution and digital shifts. 3
  How to build direct traffic on platforms outside Google + FB 2
  Persuasive Presence (SoLi) 2
  Start your Start Up (SoLi) 3
  *Exploratory basket course for students to take by choice from other schools 3
TOTAL   25

 

 

SEMESTER VI

 

Subject Code Subject Credits
  Storytelling and Data Journalism 3
  How to Build a marketing Campaign. (SoB) 2
  SoLi Signature course basket 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
  Capstone project 3
     
TOTAL   17

 

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