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DETAILS
The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.
This cutting-edge BA with specialisation in Media Management, Public Policy and Strategic Communications degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). Media Management, Public Policy and Strategic Communications degree programme trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills which are in demand in the media sector,corporates, public policy institutions and startups.
Media Management, Public Policy and Strategic Communications specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for Media Management, Public Policy and Strategic Communications course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.
Duration of Program
3 years (6 semesters)
Seats
45*
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
DETAILS
- Digital Communication Strategist/Manager
- Social Media Officer
- Public Policy Communication Strategist
- Media Relations Specialist
- PR Manager
- Communication Coordinator Executive/Officer/Manager
- Brand Executive/Office/Manager
- Product Manager
- Marketing & Communications Professional
- Marketing Specialist
- Internal Communications Manager
Minimum 50% marks in class X and XII any Stream.
Personal Interview
2022-25
Program Curriculum: Click Here to Download
SEMESTER I
| Subject Code | Subject | Credits |
|---|---|---|
| SOMM1002 | Why Media Matters | 3 |
| SOMM1003 | Exploring foundations of Communication | 3 |
| SMBA1014 | Indian Polity: Democracy and the State | 3 |
| SDCS1029 | Creative Writing | 3 |
| SOMM1004 | Fundamentals of Social Media | 2 |
| SMBA1013 | Critical Analysis: Media Platforms | 3 |
| SLLS0102 | Living Conversations | 2 |
| SLLS0101 | Learning how to learn | 2 |
| CSEG115 | Computer Lab-I | 2 |
| TOTAL | 23 |
SEMESTER II
| Subject Code | Subject | Credits |
|---|---|---|
| SOMM1006 | The Indian Economy: Key Principles and Introduction | 2 |
| SOMM1005 | Writing and Reporting for Digital media | 3 |
| SOMM1007 | Media laws: Regulation, governance, and Ethics | 2 |
| MKTG1004 | Marketing Management | 3 |
| SDGD1002 | Film and Video Photography | 3 |
| SMPC1001 | Introduction to Digital networks: Social transformation and disruption | 2 |
| SLSG0101 | Critical Thinking and Writing | 3 |
| SLLS0103 | Leadership and Teamwork | 2 |
| TOTAL | 20 |
SEMESTER III
| Subject Code | Subject | Credits |
|---|---|---|
| SMJM2001 | Media and Gender politics | 3 |
| SMJM2002 | The law and the Journalist | 3 |
| SOMM2003 | Strategic Communications | 3 |
| SOMM2004 | MoJo: Producing video and audio content | 3 |
| SMJM2003 | Reporting the other India | 1 |
| SOMM2005 | How to build a Brand on Digital | 3 |
| SOMM2006 | Media Production tools | 1 |
| SLSG0201 | Ethical leadership in the 21st Century | 3 |
| SLLS0201 | Design Thinking | 2 |
| Exploratory Elective I | 3 | |
| TOTAL | 25 |
SEMESTER IV
| Subject Code | Subject | Credits |
|---|---|---|
| SMJM2004 | Blogging and Web publishing | 3 |
| SMJM2005 | Multi-cam TV production and Floor management. | 3 |
| SMDM2005 | Introduction to data analytics | 3 |
| SPMC2001 | OTT platforms and the media Business | 1 |
| MKTG3025 | Digital branding, branded content, and content marketing strategies. | 3 |
| SMDM2004 | Search Engine Optimization and Platform Analytics | 3 |
| Exploratory Elective II | 3 | |
| Exploratory Elective III | 3 | |
| SLSG0202 | Environment and Sustainability - Himalaya Fellowship | 3 |
| TOTAL | 25 |
SEMESTER V
| Subject Code | Subject | Credits |
|---|---|---|
| SMDM3002 | Public policy and digital media | 3 |
| SMDM3003 | Motion Graphics | 3 |
| SPMC3001 | PR Communications | 3 |
| SMDM3004 | Introduction to Python for content creators | 3 |
| SMJM3001 | Media platforms: Evolution and digital shifts. | 3 |
| SMDM3001 | How to build direct traffic on platforms outside Google + FB | 2 |
| SLLS0301 | Persuasive Presence | 2 |
| SLSG0301 | Start your Start-Up | 3 |
| Exploratory Elective IV | 3 | |
| TOTAL | 25 |
SEMESTER VI
| Subject Code | Subject | Credits |
|---|---|---|
| SMJM3002 | Storytelling and Data Journalism | 3 |
| MKTG3026 | How to Build a marketing Campaign. | 2 |
| Signature course basket | 3 | |
| Exploratory Elective V | 3 | |
| Exploratory Elective VI | 3 | |
| PROJ3131 | Capstone project | 3 |
| TOTAL | 17 |
DETAILS
Careers
- Digital Communication Strategist/Manager
- Social Media Officer
- Public Policy Communication Strategist
- Media Relations Specialist
- PR Manager
- Communication Coordinator Executive/Officer/Manager
- Brand Executive/Office/Manager
- Product Manager
- Marketing & Communications Professional
- Marketing Specialist
- Internal Communications Manager
Eligibility
Minimum 50% marks in class X and XII any Stream.
Selection Criteria
Personal Interview
Curriculum
2022-25
Program Curriculum: Click Here to Download
SEMESTER I
| Subject Code | Subject | Credits |
|---|---|---|
| SOMM1002 | Why Media Matters | 3 |
| SOMM1003 | Exploring foundations of Communication | 3 |
| SMBA1014 | Indian Polity: Democracy and the State | 3 |
| SDCS1029 | Creative Writing | 3 |
| SOMM1004 | Fundamentals of Social Media | 2 |
| SMBA1013 | Critical Analysis: Media Platforms | 3 |
| SLLS0102 | Living Conversations | 2 |
| SLLS0101 | Learning how to learn | 2 |
| CSEG115 | Computer Lab-I | 2 |
| TOTAL | 23 |
SEMESTER II
| Subject Code | Subject | Credits |
|---|---|---|
| SOMM1006 | The Indian Economy: Key Principles and Introduction | 2 |
| SOMM1005 | Writing and Reporting for Digital media | 3 |
| SOMM1007 | Media laws: Regulation, governance, and Ethics | 2 |
| MKTG1004 | Marketing Management | 3 |
| SDGD1002 | Film and Video Photography | 3 |
| SMPC1001 | Introduction to Digital networks: Social transformation and disruption | 2 |
| SLSG0101 | Critical Thinking and Writing | 3 |
| SLLS0103 | Leadership and Teamwork | 2 |
| TOTAL | 20 |
SEMESTER III
| Subject Code | Subject | Credits |
|---|---|---|
| SMJM2001 | Media and Gender politics | 3 |
| SMJM2002 | The law and the Journalist | 3 |
| SOMM2003 | Strategic Communications | 3 |
| SOMM2004 | MoJo: Producing video and audio content | 3 |
| SMJM2003 | Reporting the other India | 1 |
| SOMM2005 | How to build a Brand on Digital | 3 |
| SOMM2006 | Media Production tools | 1 |
| SLSG0201 | Ethical leadership in the 21st Century | 3 |
| SLLS0201 | Design Thinking | 2 |
| Exploratory Elective I | 3 | |
| TOTAL | 25 |
SEMESTER IV
| Subject Code | Subject | Credits |
|---|---|---|
| SMJM2004 | Blogging and Web publishing | 3 |
| SMJM2005 | Multi-cam TV production and Floor management. | 3 |
| SMDM2005 | Introduction to data analytics | 3 |
| SPMC2001 | OTT platforms and the media Business | 1 |
| MKTG3025 | Digital branding, branded content, and content marketing strategies. | 3 |
| SMDM2004 | Search Engine Optimization and Platform Analytics | 3 |
| Exploratory Elective II | 3 | |
| Exploratory Elective III | 3 | |
| SLSG0202 | Environment and Sustainability - Himalaya Fellowship | 3 |
| TOTAL | 25 |
SEMESTER V
| Subject Code | Subject | Credits |
|---|---|---|
| SMDM3002 | Public policy and digital media | 3 |
| SMDM3003 | Motion Graphics | 3 |
| SPMC3001 | PR Communications | 3 |
| SMDM3004 | Introduction to Python for content creators | 3 |
| SMJM3001 | Media platforms: Evolution and digital shifts. | 3 |
| SMDM3001 | How to build direct traffic on platforms outside Google + FB | 2 |
| SLLS0301 | Persuasive Presence | 2 |
| SLSG0301 | Start your Start-Up | 3 |
| Exploratory Elective IV | 3 | |
| TOTAL | 25 |
SEMESTER VI
| Subject Code | Subject | Credits |
|---|---|---|
| SMJM3002 | Storytelling and Data Journalism | 3 |
| MKTG3026 | How to Build a marketing Campaign. | 2 |
| Signature course basket | 3 | |
| Exploratory Elective V | 3 | |
| Exploratory Elective VI | 3 | |
| PROJ3131 | Capstone project | 3 |
| TOTAL | 17 |
