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BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

Program Details

The BA Journalism and Mass Communication (Digital) - Social Media and Search Engine Optimization program offered by UPES School of Liberal Studies is a comprehensive 3+1 years degree program designed to equip students with the necessary skills and knowledge to thrive in the rapidly evolving media industry. Throughout the six semesters, students will delve into various aspects of mass media, learning how to write for different media platforms, honing their communication skills, and gaining a solid understanding of electronic and digital productions.

One of the key highlights of this program is its focus on bridging the gap between theoretical knowledge and practical application. This is achieved by engaging students with industry experts who bring real-world experience and insights to the classroom. As the media landscape continues to be transformed by technology, this program recognizes the growing demand for digital media expertise and prepares students accordingly.

The specialization in Social Media and Search Engine Optimization is particularly relevant in today's media landscape, where social media platforms and online visibility play a crucial role in content dissemination and audience engagement. Students will be trained in using various social media tools, creating compelling content, and devising effective marketing strategies. Additionally, they will gain valuable expertise in Search Engine Optimization (SEO), learning how to strategically optimize content to improve search engine rankings and website visibility. This skill set makes graduates highly sought after by media organizations, corporations, policy institutions, and startups.

Program Highlights

  • BA Journalism and Mass Communication (Digital) program offers students valuable industry internships, on-the-job training, and major projects, enabling them to gain practical experience and be well-prepared for diverse roles in the media and entertainment industry.
  • Graduates have the option to either join the media and entertainment sector in various job roles, benefiting from the comprehensive training, or pursue advanced research through doctoral programs, leveraging their strong academic foundation.
  • Students are mentored and trained by experienced and esteemed media professionals, providing them with valuable insights and real-world knowledge of the industry's best practices.
  • The BA Journalism and Mass Communication (Digital) - Social Media and Search Engine Optimization program's ultramodern studio and lab infrastructure at the School of Liberal Studies facilitate hands-on learning, ensuring students master all aspects of digital production.
  • With a focus on social media and search engine optimization, the program equips students with specialized skills in navigating the rapidly evolving digital landscape, preparing them to be competitive in the digital media realm.
  • The curriculum is carefully designed to blend theoretical knowledge with practical application, fostering a well-rounded skill set that addresses the needs and demands of today's digital media landscape.

The future of the BA Journalism and Mass Communication (Digital) - Social Media and Search Engine Optimization (SEO) program is promising and dynamic. It will encompass cutting-edge trends, integrating AI and automation in social media and SEO strategies, prioritizing personalization and user experience. Students will master video, live streaming, and influencer marketing techniques for social media, while exploring the impact of virtual and augmented reality. Emphasis will be on ethics, data analytics, privacy, and crisis management in the digital media space. Cross-platform integration, niche marketing, and community building will be emphasized, alongside voice search optimization and a mobile-first approach. This comprehensive program will prepare students for the ever-evolving world of digital communication, equipping them with the skills needed to excel in the industry.

Career Opportunities

Completing the BA Journalism and Mass Communication (Digital) - Social Media and Search Engine Optimization program from UPES School of Liberal Studies opens up a plethora of exciting career opportunities in the dynamic world of digital media. Graduates can pursue roles as social media managers, content strategists, digital marketing specialists, SEO analysts, and community managers, among others. They can thrive in diverse industries, including advertising, public relations, online publishing, and e-commerce, where the demand for digital communication experts continues to grow. Armed with a strong foundation in journalism and mass communication combined with specialized skills in social media and SEO, graduates are well-equipped to navigate the ever-evolving digital landscape and make a significant impact in the field.


The placement prospects for BA Journalism and Mass Communication (Digital) - Social Media and Search Engine Optimization program are highly promising. Renowned media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, TV9, ABP News, and others provide attractive employment opportunities to students. Additionally, numerous mid-sized content start-ups show keen interest in hiring graduates from this program. The starting salary for freshers usually ranges from INR 4 to 10 lakhs per annum, depending on the individual's skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Why Media Matters: Introduction to 
Media and Entertainment Industry 
Digital Photography3
Indian Polity: Democracy and the State3
Creative Writing3
Fundamentals of Social Media3
Writing for social media: Introduction3
Production Portfolio - I2
Critical Thinking and Writing2
Environment Sustainability & 
Climate Change

Semester 2

Indian Economy: Introduction and Principles3
Writing and Reporting for Digital media3
Political Communication3
Video Editing3
The Law and the Journalist3
Development Communication3
Living Conversations2
Environment Sustainability & Climate Change (Living Lab)2

Semester 3

MoJo: Producing Video and Audio Content3
How to build a Brand on Digital3
Media and Gender politics3
Introduction to Digital networks: Social transformation and disruption3
Production Portfolio II2
Working with Data2
Exploratory Elective  I3
Technologies of the Future2

Semester 4

Blogging and Web publishing3
Multi-cam TV production and Floor management3
Metaverse and Social Media3
Search Engine Optimization and Platform Analytics3
Media and Culture Studies3
Design Thinking2
Exploratory Elective  II3

Semester 5

Video Storytelling for the Web3
Reporting the other India3
Summer Internship6
Public policy and digital media3
Production Portfolio III3
Leadership & Teamwork2
Exploratory Elective  III3

Semester 6

Reporting and Media Research Methodologies4
Global Cinema: Critical Perspectives3
CSR (Media)3
Podcasting Essentials4
Environment and Media3
Start your Startup2
Exploratory Elective IV3

Semester 7

Storytelling and Data Visualization3
Global Politics3
Digital News Production4
Anchoring and Standup Reporting4
Research Methodology3
Exploratory Elective  V3
Exploratory Elective  VI*3*

Semester 8

BAJMC Capstone project20


Interested students must meet the minimum eligibility criteria for BA Journalism and Mass Communication (Digital) - Social Media and Search Engine Optimization as outlined below: 50% 10th & 12th Any Stream.

Selection Criteria

The selection criteria for students interested in enrolling in UPES School of Liberal Studies' BA Journalism and Mass Communication (Digital) - Social Media and Search Engine Optimization program are determined by the individual's performance in the Personal Interview.

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