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BA Journalism and Mass Communication (Digital) -Data, Analytics & Visualisation

Program Details

The BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualization program offered by UPES School of Liberal Studies is a comprehensive three-year course designed to equip students with the skills and knowledge necessary to excel in the rapidly evolving media industry. Over six semesters, students are exposed to various facets of mass media, including writing for media, communication skills development, and the fundamentals of electronic and digital productions. A key highlight of the program is its emphasis on bridging the gap between theory and practice. Students engage with industry experts, who bring real-world insights and experiences to the classroom, providing students with a practical understanding of the industry's workings. This hands-on approach ensures that graduates are well-prepared to meet the demands of the media sector.

The program's core focus lies in the intersection of technology, journalism, and communications. It addresses the growing global demand for professionals who possess expertise in data analytics and visualization. By delving into social media and data visualization, students become adept at crafting compelling digital narratives and gain a deep understanding of communication strategies that resonate with audiences across various media platforms. This combination of skills makes them highly sought after by media organizations, corporations, policy institutions, and startups.

As the digital landscape becomes increasingly data-driven, the program arms students with vital tools to navigate and leverage social media, create engaging content, implement effective marketing strategies, and analyze data to improve online presence and audience engagement. By the end of the program, graduates are well-equipped to take on roles that require proficiency in data analytics and visualization, enabling them to make a significant impact in the dynamic and fast-paced world of digital media.

Program Highlights

  • BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualisation students gain hands-on experience through internships, on-the-job training, and major projects, fostering practical skills and industry readiness.
  • The BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualisation program equips students to enter diverse job roles within the media and entertainment industry or pursue doctoral research, offering a wide range of opportunities after graduation.
  • Students are trained by accomplished media professionals, ensuring high-quality education and industry-relevant knowledge transfer.
  • The School of Liberal Studies ultramodern studio and lab infrastructure provide a comprehensive learning environment, covering all aspects of digital production.
  • Students gain expertise in data-driven journalism and visualisation techniques, preparing them for the data-centric media landscape.
  • The program focuses on a balanced blend of theoretical understanding, practical skills, and industry exposure, nurturing well-rounded media professionals.

The future scope of the BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualisation program is promising and transformative for media professionals. The course equips students with skills in video, podcast, and virtual reality storytelling. Leveraging AI for content creation and data analysis enhances news quality, while building trust and sharing impactful stories become key factors. Graduates will excel in collaborating with influencers and brands for sponsored content, and mobile reporting will be crucial for live coverage. Understanding diverse cultures will cater to a global audience. Embracing these trends will enable BA Journalism and Mass Communication (Digital) graduates to thrive in the evolving media landscape, making them sought-after professionals in the industry.

Career Opportunities

Completing the BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualisation program offered by UPES School of Liberal Studies opens up a plethora of exciting career opportunities in today's data-driven media landscape. Graduates are equipped with the essential skills to excel in diverse roles such as Data Journalists, Digital Content Analysts, Social Media Strategists, and Multimedia Reporters. With expertise in data analytics and visualization, they can leverage their abilities to uncover insightful trends, create compelling visual narratives, and make data-driven decisions. These sought-after professionals find employment opportunities in leading media organizations, digital marketing agencies, and data research firms, and even start their entrepreneurial ventures in the rapidly evolving digital media industry.


The placement prospects for UPES School of Liberal Studies' BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualisation program are highly promising. Notable media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, TV9, ABP News, and others offer attractive job opportunities to students. Additionally, numerous medium-sized content start-ups show a keen interest in hiring these graduates. The typical starting salary for freshers in this field ranges from INR 4-10 lakh per annum, which may vary based on individual skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Why Media Matters: Introduction to 
Media and Entertainment Industry 
Digital Photography3
Indian Polity: Democracy and the State3
Creative Writing3
Fundamentals of Social Media3
Writing for social media: Introduction3
Production Portfolio - I2
Critical Thinking and Writing2
Environment Sustainability & 
Climate Change

Semester 2

Indian Economy: Introduction and Principles3
Writing and Reporting for Digital media3
Political Communication3
Video Editing3
The Law and the Journalist3
Development Communication3
Living Conversations2
Environment Sustainability & Climate Change (Living Lab)2

Semester 3

MoJo: Producing Video and Audio Content3
How to build a Brand on Digital3
Media and Gender politics3
Introduction to Digital networks: Social transformation and disruption3
Production Portfolio II2
Working with Data2
Exploratory Elective  I3
Technologies of the Future2

Semester 4

Blogging and Web publishing3
Multi-cam TV production and Floor management3
Metaverse and Social Media3
Search Engine Optimization and Platform Analytics3
Media and Culture Studies3
Design Thinking2
Exploratory Elective  II3

Semester 5

Video Storytelling for the Web3
Reporting the other India3
Summer Internship6
Public policy and digital media3
Production Portfolio III3
Leadership & Teamwork2
Exploratory Elective  III3

Semester 6

Reporting and Media Research Methodologies4
Global Cinema: Critical Perspectives3
CSR (Media)3
Podcasting Essentials4
Environment and Media3
Start your Startup2
Exploratory Elective IV3

Semester 7

Storytelling and Data Visualization3
Global Politics3
Digital News Production4
Anchoring and Standup Reporting4
Research Methodology3
Exploratory Elective  V3
Exploratory Elective  VI*3*

Semester 8

BAJMC Capstone project20


Interested students must meet the minimum eligibility criteria for BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualization as outlined below: 50% 10th & 12th Any Stream.

Selection Criteria

The selection criteria for students who wish to pursue BA Journalism and Mass Communication (Digital) - Data, Analytics & Visualization at UPES depend on the individual's performance in Personal Interview.

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