Anurag Dugar

Dr Anurag Dugar is a marketing academic and consultant with over 25 years of experience across academia, corporate training, and industry practice. His expertise lies in Brand Management, Services Marketing, and Consumer Behaviour, with a strong focus on bridging academic insight and practical application.

He holds a doctorate in Business Administration, along with an MBA and PGDBM in Marketing, and a Master of Commerce (Business Administration).

Dr Dugar has taught at leading institutions across India, including multiple IIMs and IITs, as well as Masters’ Union, Scaler School of Business, SIBM Pune, Goa Institute of Management (GIM), and IMT, among others. His experience spans teaching, executive training, consulting, and academic engagement.

Brand management; services marketing; consumer behaviour.

His teaching focuses on linking theory with real-world marketing practice. He emphasises case-based learning and applied discussions to help students develop practical understanding and strategic thinking.

Brand Management; Services Marketing; Consumer Behaviour; B2B Marketing.

Dr Dugar has authored two books and published research papers across A, B, and C category journals. His work reflects a balance between academic rigour and industry relevance. He also contributes to business magazines and thought leadership platforms.

anurag.dugar@ddn.upes.ac.in