Narendra Ghate

Narendra Ghate

Chief Designer - Tata Elxsi

Narendra holds a Bachelors in Mechanical Engineering, Masters in Industrial Design from IDC - IIT Bombay, and an executive MBA from IIM Bangalore.

Narendra Ghate is the Chief Designer at Tata Elxsi. In his current role, he spearheads the Research & Strategy, User Experience and the Service Design domains. In a career spanning over 23 years, Narendra has been associated with Tata Elxsi since 1997.

He is one of the founder members of the design practice at Tata Elxsi and was instrumental in turning the Industrial design studio to be the largest design house in Asia. Narendra is leading a team of over 100 designers. He brings a wealth of experience and is responsible to deliver design projects in Experience Design, Branding and Graphics, New Technologies (AR, AI, VR), Service Design and Consumer Research for leading global clients.

Narendra has provided leadership on varied projects in Tata Elxsi, ranging from designing futuristic car HMI solutions, predicting latest consumer behaviour trends to designing spaces, customer experience centres that combine space design, technology and content creation.

Narendra is an eminent design thinker and has spoken in several international forums like Disney Imagineering USA, Car HMI Berlin, Car HMI conference Shanghai, Brand2Global Conference - London, and multiple CII, FICCI and NASSCOM events. He has been invited to speak at various companies like SAP, GM, GE, HLL, GSK, Akamai, etc. He has also been a jury member for various educational institutes like IIT’s, Shristi School of Design to name a few.

A passionate traveler who loves exploring culture, people and their behaviour, Narendra’s multi-faced role gives him an opportunity to travel across the globe to solicit business, and present design solutions that can change people’s lives