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Duration of Program 3 years (6 semesters)



  • The BA in Advertising and Digital Marketing at UPES prepares will help you develop a deep understanding of how marketing works, the most effective tools at your disposal, buyer psychology, market research, creating user profiles and how to plan campaigns. You will also learn how to create effective communication messages, and how to deploy them over various channels, especially those in the digital space.
  • The course will give you a solid marketing foundation along with specialized knowledge in advertising and digital communications. In addition to the fundamentals learnt in class with the help of our experienced faculty, you will be undertaking real projects to apply your learning and deliver useful outcomes to your potential clients. 

  • The program combines both in-class theory with rigorous practical training through well-equipped labs boasting of state-of-the-art equipment. Further, the experienced in-house faculty is supported by a steady of stream of industry experts who keep students abreast of the latest developments in the field and prepare them to tackle real-world projects once they graduate.


Management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.
  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
Group Discussion & interview

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1998 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.