Infrastructure Development Banner

BA Digital and Mass Media (Broadcasting) -Digital Audio Broadcasting: Radio Production, Podcasts and Distribution

Program details

The BA Digital and Mass Media (Broadcasting): Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies is a comprehensive and hands-on degree program aimed at preparing students for the rapidly growing digital media market in India. Over six semesters, students will acquire specialized digital production skills to become proficient content creators and managers in the digital multimedia industries.

The program focuses on training students as digital broadcasting storytellers and producers, providing them with practical experience in Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, and Production. By working in state-of-the-art studios under the guidance of industry professionals, students gain valuable insights into the latest technology tools used in the field.

With the rising prominence of Digital Audio as a major platform, the specialization within the program is tailored to meet the demand for skilled Radio & Audio Production professionals. Students will develop advanced skills in Digital Audio Storyboarding, Sound Design & Mixing, Audio & Podcast Production, Postproduction, Distribution, and Monetization. This specialization caters to individuals interested in producing or editing podcasts, learning storytelling for the audio medium, or understanding the post-production process for audio products.

Program Highlights

  • Students in the BA Digital and Mass Media (Broadcasting) program undertake major projects, providing them with hands-on experience in Digital Audio Broadcasting, Radio Production, Podcasts, and Distribution.
  • The BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program boasts faculty members who are renowned media professionals, offering students valuable insights and expertise.
  • Students have access to state-of-the-art labs and studios, providing them with a conducive environment for practical learning and creative exploration.
  • The program has a strategic alliance with Hub Hopper, an industry-leading platform, offering a unique podcasting course to students.
  • Students receive placement assistance for up to 5 years, increasing their chances of securing rewarding careers in the media industry after graduation.

The BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies equips students with specialized skills in Digital Media and Mojo to thrive in the evolving media industry. The program covers various professional arenas, including social media, podcasting, SEO, digital publishing, and web content management. Students are prepared to become Digital Media podcasters, influencers, entrepreneurs, and digital content creators. With a strong focus on the changing digital landscape, this program ensures students stay ahead of the curve and are well-prepared to enter the job market in the dynamic field of Digital Media.

Career Opportunities

The BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies opens up diverse career paths for students. Graduates can explore professions in audio-video and multimedia content development with potential earnings ranging from 4 to 10 lakhs per year. Specific career opportunities include roles in Radio Production, Podcast creation, and Distribution. Students will be well-equipped to embark on exciting journeys in the dynamic field of digital media, shaping the future of audio broadcasting and podcasting.

Placements

Over the last few years, graduates from the BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program at UPES School of Liberal Studies have achieved successful placements in esteemed national and international media companies, as well as digital media houses like NDTV, ABP News 18, and TV9. Many of our alumni now hold positions in various media associations and national-level media houses, along with production companies. The starting salaries for freshers in the digital media industry generally range from 4 to 10 lakh per annum, depending on the individual's skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.

Curriculum

Semester 1

CourseCredit
Why Media Matters: Introduction to 
Media and Entertainment Industry 
3
Digital Photography3
Indian Polity: Democracy and the State3
Creative Writing3
Fundamentals of Social Media3
Writing for social media: Introduction3
Production Portfolio - I2
Critical Thinking and Writing2
Environment Sustainability & 
Climate Change
2
TOTAL24
,

Semester 2

CourseCredit
Indian Economy: Introduction 
and Principles
3
Writing and Reporting for 
Digital media
3
Political Communication3
Video Editing3
The law and the Journalist3
Development Communication3
Living Conversations2
Environment Sustainbility & Climate Change 
(Living Lab)
2
TOTAL22
,

Semester 3

CourseCredit
MoJo: Producing Video and Audio 
Content
3
Audio and podcast production 
and post-production
3
How to build a Brand on Digital3
Scriptwriting for Video and audio3
Production Portfolio II2
Working with Data2
Social Internship0
Exploratory Elective  I3
Technologies of the Future 2
TOTAL21
,

Semester 4

CourseCredit
Multi-cam TV production and 
Floor management
3
Documentary and Creative 
non-fiction
3
Metaverse and Social Media3
Search Engine Optimization and 
Platform Analytics
3
Blogging and Web publishing3
Design Thinking2
Exploratory Elective  II3
TOTAL20
,

Semester 5

CourseCredit
Sound design and mixing3
Reporting the other India3
Motion Graphics3
Summer Internship6
Production Portfolio III3
Leadership & Teamwork2
Exploratory Elective  III3
TOTAL22
,

Semester 6

CourseCredit
Global Cinema: Critical Perspectives3
Advanced Sound for Broadcasting4
CSR (Media)3
Story & Script writing3
Minor Project4
Start your Start Up2
Exploratory Elective IV3
TOTAL22

Eligibility

Interested students must meet the minimum eligibility criteria for the BA Digital & Mass Media (Broadcasting) program with a focus on Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution, which are as follows: 50% 10th & 12th Any Stream.

Selection Criteria

The selection criteria for students who wish to pursue the BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies are determined by the individual's performance in Personal Interview.

Enquiry Form

Please enter first name
Please enter last name
Please enter email address
+91 Please enter mobile number
Please Select Course Type
Please select Course
Please Select Condition