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Duration of Program 2 years (4 semesters)



  • The Masters in Advertising & Digital Media at UPES is a rigorous program that develops competent advertising and marketing professionals. With a mix of classroom teaching and live projects, students will learn the core of marketing and communication, and supplement that with a thorough grounding in the most important digital technologies.
  • Starting at the foundational-level, students will learn about the principles of consumer behavior, communication fundamentals, advertising planning and strategy, media buying and planning, and media design & production. They will then move on to digital content creation, content strategy, social media campaigns and online market research.


Management positions within advertising and public relations agencies and various marketing roles. Other areas include account management, sales promotion, direct marketing, media, digital communications and other advertising fields.
  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
Group Discussion & interview

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1998 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.