DETAILS

MA Advertising and Digital Media offers a mix of classroom teaching and live projects, where students learn the core of marketing and communication, and supplement that with a thorough grounding in the most important digital technologies.
Starting at the foundational-level, students learn about the principles of consumer behavior, communication fundamentals, advertising planning & strategy, media buying & planning, and media design & production. As the course progresses, the students are taught digital content creation, content strategy, social media campaigns and online market research.

Duration of Program

2 Years (4 Semesters)

Seats

20

DETAILS

Advertising agency
Digital media companies
Online publications
Companies with large marketing teams

Semester	Tuition Fee (Rs.)	Academic Service Fee (Rs.)	Total (Rs.)
I	84,250	28,000	112,250
II	84,250	28,000	112,250
III	90,750	30,000	120,750
IV	90,750	30,000	120,750

Click here to view Other Fees

50% in X, XII, and Graduation in any stream

Fill Application Form
Screening of Application
Shortlisted student gets an invite for Personal Interview

Eligibility Criteria: Minimum 60% 10^th,12^th, & Graduation

Scholarship: 50% waiver for 1^st semester tuition fee on 5% seats in each program

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted

DETAILS

Career Prospects

Advertising agency
Digital media companies
Online publications
Companies with large marketing teams

Semester	Tuition Fee (Rs.)	Academic Service Fee (Rs.)	Total (Rs.)
I	84,250	28,000	112,250
II	84,250	28,000	112,250
III	90,750	30,000	120,750
IV	90,750	30,000	120,750

Click here to view Other Fees

50% in X, XII, and Graduation in any stream

Admission Criteria

Fill Application Form
Screening of Application
Shortlisted student gets an invite for Personal Interview

Eligibility Criteria: Minimum 60% 10^th,12^th, & Graduation

Scholarship: 50% waiver for 1^st semester tuition fee on 5% seats in each program

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted

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PhD. Admissions | RET

Last Dat to Apply - 30 September, 2022 Exam Dates - 4 October, 2022

ELIGIBILITY CRITERIA

Examination Pathway:

UPES Design Aptitude Test (UPES-DAT) followed by personal interview and a presentation on the work portfolio.

Name of Test	Mode of Test	Date of Test	Duration	Last Date to Apply
UPES-DAT	Online	-	1 hr	-

Date of interview and portfolio presentation will be announced post UPES-DAT result

Non-Examination Pathway:

On the basis of valid Board Merit, NIFT, NID and UCEED ranking, candidates will directly go for the personal interview and presentation on the work portfolio.

Date of interview and portfolio presentation will be announced post UPES-DAT result.

Eligibility Criteria

BBA

Minimum 50% marks in Classes X and XII

MBA

Admissions through UPES Management Entrance Test (UPESMET)

Online Exam/National Level Exams followed by Personal Interview

Schedule for UPES Management Entrance Test (UPESMET):

Name of Program	Mode of Test	Date of Test	Duration	Last Date to Apply
MBA (All Streams)	Online	-	2 hrs	-

UPES reserves the right to conduct further online/paper pencil mode exams for admission to various MBA programs in addition to the date already announced.

Admissions through National Level Tests

Students having minimum MAT /CMAT 2021 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2020/ XAT 2021 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2020 / 21 scores will also be accepted.

**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). In case candidates for such seats are not available, UPES has the right to fill these seats through MBA (UPESMET).