DETAILS

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Duration of Program 2 years (4 semesters)

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Seats 20

  • UPES ranked among Top 15 MBA Institutions in North India and No. 1 Private Institute in Uttarakhand by Outlook-ICARE India MBA Rankings 2020
  • Today industry require managers who can strategize and use the digital wave to generate new value for consumers and more new opportunities for their business.
  • Digital workforce is one of the fastest growing and most in demand for digital era industries.
  • To bridge the demand gap for professionals who understand the digital world and are equipped with necessary skills to operate on digital environment UPES has launched MBA in Digital Business.
  • The program has been designed to emphasize on digital transformation, its positive impact all across the organization and how it would enhance the business.
  • By completing the program, students would develop better understanding of innovative methods and integration of digital tools to improve the various processes and strategies of a business. The student would be able to ideate and implement online business for an organization.
  • Facebook The collaboration with Facebook Blueprint will help students get practical skills in developing ad campaigns across Facebook, Instagram & Messenger.

DETAILS

Semester I Semester II

Subject

  • Organizational Behaviour
  • Marketing Management
  • Economics and Management Decisions
  • Accounting for managers
  • Business Communication
  • Quantitative Methods
  • IT for Managers
  • Operations Management
  • Principles and Practices of Management

Subject

      • Human Resource Management
      • Financial Management
      • Business Research Methods
      • Business Environment
      • Management Information Sytem
      • Operations Research
      • Specialisation Subject
      • Open Elective
      • Executive Communication
      • Industrial Visit
Semester III Semester IV
  • Strategic Management
  • Project Management and contract administration
  • Cost and Management Accounting
  • International Business Management
  • Specialisation Subject
  • Open Elective
  • Executive Communication Pro
  • Dessertation I
  • Summer internship

Human Resource Management Specialisation

  • Performance Management
  • Counselling Skills for Managers
  • Industrial Relations
  • Labour Legislations
  • Training and Development
  • Human Resources Analytics

Finance Management Specialisation

  • Financial Ecometrics
  • Financial Institutions and Markets
  • Corporate Valuation
  • Investment Ananlysis and Portfolio Managemnt
  • International Finance and Risk Management
  • Financing Infrastructure Projects

 

Subject

  • Business Ethics and Corporate Governance
  • Corporate Legal Environment
  • Specialisation Subject
  • Dessertation II

 

 Marketing Management Specialisation

  • Consumer Buying Behaviour
  • Sales and Channel  Management
  • Strategic Advertising and  sales promotion
  • Managing Brands
  • Services Marketing
  • Customer Relationship Management

Operations & Project Management Specialisation 

  • Production Planning & Control
  • Service Operations
  • Product Lifecycle Management
  • Total Quality Management
  • Lean Manufacturing
  • Technology Manag
CAREERS

  • Innovation management
  • Entrepreneurship
  • Venture capital
  • Management consulting
  • Market research analyst
  • Brand manager
  • Sales manager
  • Public relations manager
  • E-commerce manager

PLACEMENTS

97%*Placements in 2019 

*Disclaimer – Placements statistics refer to the number of students who have opted for and are eligible for placements

  • Minimum 50% marks in Classes X, XII and Graduation.
  • Graduation From a recognized University in any stream
Admissions through UPES Management Entrance Test (UPESMET)

Online Exam/National Level Exams followed by Personal Interview

 

Schedule for UPES Management Entrance Test (UPESMET):

Name of Program Mode of Test Date of Test Duration Last Date to Apply
MBA (All Streams) Online 26-28 Feb 2021 2 hr  22 Feb 2021

 

UPES reserves the right to conduct further online/paper pencil mode exams for admission to various MBA programs in addition to the date already announced.

 

Admissions through National Level Tests

Students having minimum MAT /CMAT 2021 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2020/ XAT 2021 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2020 / 21 scores will also be accepted.


**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). In case candidates for such seats are not available, UPES has the right to fill these seats through MBA (UPESMET).

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