Marketing Conclave 2026, organised by the UPES School of Business, brings together industry leaders and students to explore how changing consumer behaviour is reshaping modern marketing.

With perspectives spanning FMCG, e-commerce, consumer durables, and financial services, the conclave provides firsthand exposure to how brands move from deep consumer insights to high-impact, market-defining strategies. The event offers students an opportunity to understand how brands are built, stories are purposefully shaped, and competitive advantage is sustained in evolving markets.

The objective of Marketing Conclave 2026 is to bridge classroom learning with real-world marketing practice by enabling students to engage directly with experienced industry leaders.

Through industry conversations and experiential learning, the conclave aims to help students understand consumer insights, brand strategy, marketing leadership, and changing consumer behaviour, including the emerging influence of Gen Z and Gen Alpha.

The event also provides an opportunity for future marketers to understand how organisations develop strategies, build meaningful brand narratives, and respond to rapidly changing markets.