About

NUDGE 2026, hosted by Arthneeti at the UPES School of Business, brought behavioural economics to life through immersive simulations, strategic challenges, and expert discussions. Over two engaging days, students explored the complexities of decision-making, negotiation, and economic strategy, gaining practical insights into how economic principles shape real-world outcomes.

Objective

NUDGE 2026 aimed to bridge the gap between economic theory and practical decision-making by providing students with experiential learning opportunities. Through simulations, panel discussions, and collaborative activities, the event encouraged participants to develop analytical thinking, strategic foresight, negotiation skills, and a deeper understanding of behavioural economics in an increasingly uncertain world.

Who Participates

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Business Students

Students exploring economics, finance, business strategy, and decision-making.

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Faculty Members

Academic experts guiding discussions on behavioural economics and strategic thinking.

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Student Leaders

Members of Arthneeti organizing and facilitating the event.

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Industry & Policy Enthusiasts

Participants interested in geopolitics, energy transitions, and economic policy.

Location

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Venue

UPES, Dehradun

Uttarakhand, India

Media & Social Highlights

UPES School of Business LinkedIn Post

NUDGE 2026: Redefining Decision-Making Beyond Rational Thought

NUDGE 2026 brought economics beyond the classroom through immersive simulations, strategic decision-making exercises and engaging discussions on behavioural economics. Students explored negotiation, risk assessment, geopolitics, energy transitions and the complexities that shape real-world decisions.