Dr. Aditi Mudgal

Dr Aditi Mudgal is a marketing academic with a PhD from Birla Institute of Management Technology (BIMTECH – AACSB). She holds a Post Graduate Diploma in Management from IMT Nagpur and a bachelor’s degree from the University of Delhi. With teaching and research experience across reputed institutions, she combines academic rigour with contemporary marketing insights.

Her research focuses on online consumer behaviour, digital ecosystems, and narrative advertising. She has published in high-impact journals and contributed book chapters. She is also engaged in curriculum development and academic innovation, including participation in UGC initiatives on Indian Knowledge Systems.

Dr Mudgal has served as Assistant Professor at ICFAI Business School, Bangalore and RV University, Bangalore. She has also worked as a Research Fellow at JAGSoM (AACSB), contributing to research and academic development.

Online consumer behaviour; digital transformation; internet ecosystems; social media and digital platforms; sustainable marketing strategy.

Her teaching focuses on creating a learner-centred environment that connects theory with real-world application. She encourages critical thinking and experiential learning through case-based pedagogy, field research, and live projects, enabling students to apply concepts in dynamic business contexts.

Marketing Management; Digital Business Models; Platform Economy; B2B Marketing; Business Strategy; Digital Marketing; Social Media Marketing.

• Best Paper Award, International Conference on Data Analytics and Management (2025) 
• AIM Sheth Proposal Grant for thesis proposal (2018) 

Dr Mudgal has published in Scopus-indexed journals, including Q1 and ABDC B categories, and contributed to academic book chapters. She has served as a reviewer for the India Strategy Conference (IIMA, 2024) and currently reviews for the Management Practice Insights Journal (SPJIMR). Her work focuses on translating academic research into practical marketing insights.

aditi.mudgal@ddn.upes.ac.in