Dr. Vippan Raj Dutt

Dr. Vippan Raj Dutt is a seasoned professional with over 34 years of diverse experience in the airline industry, specializing in IT Operations, Business and Digital Transformation, Project Management, and Strategic Planning. His expertise spans Aviation Management, IT Operations, Customer Experience, Cybersecurity and e-Governance. Having held senior leadership roles at Air India, he has led multiple large-scale e-Commerce, cybersecurity, and digital transformation projects, playing a pivotal role in implementing cutting-edge solutions. A recognized speaker at global aviation and cybersecurity forums, Dr. Dutt is a thought leader dedicated to driving innovation and operational efficiency. In addition to his extensive industry experience, he holds a Ph.D. in Business Administration from Aligarh Muslim University and is actively involved in research and advisory roles. His engagement with academia includes delivering lectures at premier institutions, reflecting his commitment to bridging industry expertise with academic excellence. 

Dr. Dutt’s career spans both academia and industry, with extensive experience in IT leadership within the aviation sector. He began his career as an Engineer at Siemens India Limited and Engineers India Limited before transitioning to Indian Airlines, where he held various IT roles for over a decade. Following the merger of Air India and Indian Airlines, he held key leadership positions in Air India, spearheading digital transformation initiatives such as website migrations, identity and access management, and cybersecurity. His expertise is in strategic IT planning, policy formulation, and process automation ensuring seamless technological advancements. Now at UPES, Dehradun, he integrates industry insights into academia, enriching teaching and research. 

Dr. Dutt's research focuses on aviation management, services operation, logistics, sustainability (ESG) and cyber security. He is keen on exploring the intersection of technology and business strategy, focusing on how digital innovations can enhance operational efficiency in the airline and travel industry. His doctoral research explored customer service quality in India's domestic airline industry. He has published extensively on aviation, marketing investment, and service quality, and serves as reviewer of the Journal of Research in Interactive Marketing. His work bridges theoretical frameworks with practical applications, emphasizing industry-specific solutions and innovative business strategies. 

Dr. Dutt believes in fostering a student-centric learning environment that emphasizes critical thinking, practical application, and continuous engagement with industry trends. His teaching approach bridges theoretical concepts with real-world applications through experiential learning, case-based discussions, and hands-on exposure to industry-relevant tools and technologies. By integrating real-world case studies and technology-driven solutions into his pedagogy, he ensures that students develop both theoretical knowledge and practical skills. He cultivates a collaborative learning atmosphere that encourages problem-solving and a strategic mindset, equipping future managers with the tools to navigate complex business landscapes ethically and innovatively. Through his dynamic and industry-aligned teaching methodology, Dr. Dutt prepares students to tackle the evolving challenges of the digital era with confidence and adaptability. 

Dr. Dutt is an expert in diverse aviation subjects, including Airline Operations, Aviation Economics, Logistics, e-Governance and Demand Forecasting. The teaching portfolio covers essential topics in the aviation field, while his research provides valuable insights into the dynamics that shape the industry, benefiting both academia and industry professionals. 

• AIMA accredited faculty for management education.
• Advisor for the Ministry of Consumer Affairs' research on domestic airline service quality.
• Speaker at prestigious conferences, including Aviation Festival Asia and Cyber Security for Air Transport Summit.
• Recipient of multiple professional certifications, including IATA certification on Accounting and Financial Management for Travel Agencies, ITIL-V3, PMP and advanced IBM technical training.
• Reviewer for Journal of Research in Interactive Marketing. 

Dr. Dutt has actively contributed to scholarly pursuits through research publications, conference presentations in India and abroad, and editorial engagements. He has authored six research papers, including works published in reputed outlets like the Economic and Political Weekly and proceedings of IIM Ahmedabad conferences. His research examines diverse areas such as customer service quality in aviation, marketing investments, and innovative business models in the airline industry. Dr. Dutt has presented papers at both national and international forums, including the Aviation Festival Asia and Cyber Security for Air Transport Summit. He is a Life Member of the All India Management Association and a Fellow of the Institution of Electronics and Telecommunication Engineers. As a reviewer for the Journal of Research in Interactive Marketing, he plays a vital role in advancing academic discourse. His involvement in government-sponsored research and advisory roles further showcases his commitment to impactful and applied research. 

vippanraj.dutt@ddn.upes.ac.in