Integrated (B.Com (Hons)) - (MBA) - E-Commerce

Integrated B.Com. (Hons.) - MBA - E-COMMERCE

Program details

The Integrated B.Com. (Hons.) - MBA in E-Commerce program offered by UPES is a comprehensive academic program that combines undergraduate and postgraduate studies in the field of e-commerce. It aims to provide students with a deep understanding of the principles and practices of e-commerce, digital marketing, online business strategies, and the integration of technology in business operations. By integrating both degrees into a single program, students can save time and gain a competitive edge in the job market.

The curriculum of the program covers a wide range of subjects related to e-commerce, including digital marketing, online consumer behavior, e-commerce strategies, website development, e-commerce security, supply chain management, entrepreneurship, and e-commerce analytics. The emphasis is placed on integrating technology into e-commerce operations, with students learning about emerging technologies such as artificial intelligence, machine learning, blockchain, and data analytics, and how they are applied in the e-commerce industry. Practical skills in website development, digital advertising, social media marketing, and the use of e-commerce platforms are also developed.

To provide practical exposure to the e-commerce industry, the program incorporates internships, industry projects, and case studies. Students have the opportunity to work with e-commerce companies, digital marketing agencies, or start-ups, gaining hands-on experience in various aspects of e-commerce operations, online marketing campaigns, website development, and customer relationship management. The program also fosters an entrepreneurial mindset and encourages students to explore opportunities in e-commerce start-ups or launch their own ventures. Business planning, funding, e-commerce business models, and e-commerce laws and regulations are covered to equip students with the necessary knowledge and skills.

Program Highlights

  • Students undertake a major project and gain practical experience through live projects with companies.
  • Encouragement for student and faculty exchange, research projects, seminars, conferences, and internships.
  • Students pursuing Integrated B.Com. (Hons.) - MBA in E-Commerce program are exposed to real-world case studies, industry visits, and guest lectures from industry experts.
  • Students learn about documentation, procedures, and regulations related to exporting and importing goods.
  • The UPES School of Business is equipped with modern smart classrooms, an Analytics Lab, a well-stocked library, and advanced analytical tools.
  • Students can participate in student exchange and study abroad programs with leading global partner management institutes of UPES.

The future of Integrated B.Com. (Hons.) - MBA in E-Commerce is bright, as the e-commerce industry continues to grow and evolve. Graduates can expect opportunities in online retail, B2B e-commerce, food delivery, travel and hospitality, and digital services. Mobile commerce (M-commerce) is expected to expand, creating demand for expertise in mobile commerce strategies and payment systems. Graduates who understand omnichannel retailing, customized shopping experiences, and data analytics will be sought after. Artificial Intelligence (AI) and Machine Learning (ML) skills will be valuable for tasks like customer service, product recommendations, fraud detection, and supply chain optimization. Voice-enabled devices and social media platforms are changing consumer behavior, and graduates who grasp voice search optimization and social media marketing will have prospects. Data privacy and cybersecurity will be critical, requiring graduates with expertise in e-commerce security and risk management. Cross-border trade and e-commerce consulting are also areas for exploration. Sustainability and environmentally friendly practices are gaining importance, providing opportunities for graduates with knowledge of green e-commerce initiatives and sustainable supply chain management. In this dynamic industry, lifelong learning, staying updated with emerging trends, and embracing innovation will be crucial for remaining competitive. Overall, Integrated B.Com. (Hons.) - MBA in E-Commerce offers promising prospects for graduates to thrive in diverse roles within the e-commerce industry.

Career Opportunities

Completing the Integrated B.Com. (Hons.) - MBA in E-Commerce program offered by UPES School of Business opens up a plethora of exciting career opportunities in the rapidly growing field of e-commerce. Graduates of this program are well-equipped with a strong foundation in commerce, coupled with specialized knowledge in e-commerce strategies, digital marketing, supply chain management, and technology-driven business models. They are prepared to excel in roles such as e-commerce managers, digital marketing specialists, online business consultants, supply chain analysts, and entrepreneurial ventures. With the increasing dominance of online platforms and the continuous evolution of the e-commerce landscape, these graduates possess the necessary skills to navigate and thrive in this dynamic industry, making them highly sought-after by both established companies and startups alike.


The placement scenario for students pursuing an Integrated B.Com. (Hons.) - MBA in E-Commerce program has shown significant improvement in recent years. Renowned companies such as HDFC, Axis Bank, ICICI, IDFC First, HDFC Mutual Fund Group, Geojit Financials, Mahindra & Mahindra, Amazon, ByJus, and Infosys provide attractive employment opportunities for these students. Moreover, there is a growing interest among mid-sized start-ups to recruit graduates from the Integrated B.Com-MBA in E-Commerce program. Freshers in this field can expect a starting salary ranging between INR 10-12 lakh per annum, which is influenced by their skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Business Mathematics3003
Financial Accounting3003
Business Communication 2023
Organizational Behavior3003
Principles and Practices 
of Management
Management Accounting3003
Living Conversations2002
Business Environment2002
Environment Sustainability & 
Climate Change (Theory)
TOTAL   27

Semester 2

Human Resource Management3003
Financial Management3003
Marketing Management3003
Technologies of the Future 2002
Community Engagement and 
Social Responsibility
Corporate Accounting3003
Business Statistics3003
Environment Sustainability & 
Climate Change (Living Lab)
TOTAL   26

Semester 3

Research Methodology & 
Report Writing
Financial Modeling2023
Specialisation  Paper 1 
(Specialisation: Banking and 
Insurance, Course: Foreign 
exchange management 
in banking operations/ 
Specialisation: E Commerce, 
Course: Understanding 
E-business and E-commerce)
Global context of Business1011
Digital Marketing 3003
Minor/Exploratory   I3003
Business Ethics and CSR2002
Working with Data2002
Meta 1011001
Introduction to Derivatives3003
TOTAL   24

Semester 4

Commodity Trading and Risk Management3003
Sustainability in Business3003
Specialisation Paper 2 
(Specialisation: Banking and 
Insurance, Course: International 
E Commerce, Course: 
Technology of E-Business)
Minor/Exploratory II3003
Minor/Exploratory III3003
Environmental, Social and 
Business Analytics2023
Design Thinking2002
TOTAL   23

Semester 5

Fixed Income Securities3003
International Financial 
Minor/Exploratory IV3003
Minor/Exploratory V3003
Investment Banking3003
Project Management3003
Business Law3003
Customer Relationship 
Leadership and Teamwork2002
TOTAL   26

Semester 6

Behavioral Finance3003
Social and Web Analytics 3003
Minor / Exploratory VI3003
Start your Start-up2002
Merger Acquisition & 
Corporate Restructuring 
TOTAL   14

Semester 7

Strategic Management 3003
Summer Internship0002
Digital Transformation and 
Negotiation Skills3003
Digital Brand Management3003
Dissertation I0002
Corporate Valuation3003
Investment Analysis and 
Portfolio Management
Financial Econometrics3003
TOTAL   25

Semester 8

Dissertation II0004
Digital Sales & 
Channel Management
Marketing of Financial 
Business & Digital Laws3003
TOTAL   13


Interested students must meet the following minimum eligibility criteria for the Integrated B.Com. (Hons.) – MBA program in E-Commerce: Minimum 50% marks in Classes X and XII.

Selection Criteria

The selection criteria for individuals who are interested in pursuing the Integrated B.Com.-MBA in E-Commerce program offered by UPES depends on their individual performance in Personal Interview.

Suggested videos

Enquiry Form

Please enter first name
Please enter last name
Please enter email address
+91 Please enter mobile number
Please Select Course Type
Please select Course
Please Select Condition