Kunal Sharma

Kunal Sharma is an Assistant Professor of Decision Science and Analytics at the School of Business, UPES Dehradun, with a multi-disciplinary background spanning e-commerce platform development, digital marketing, and management education. He holds an MBA from Thapar Institute of Engineering and Technology and brings over four years of combined industry and academic experience. 

Before entering academia, Kunal worked as a Platform Developer, leading digital experience design for consumer brands and managing end-to-end client relationships. He has also held a communications leadership role at an early-stage startup, giving him firsthand exposure to brand strategy and growth operations. A national finalist at IIT Kanpur's Marketing Mavericks Case Competition, he has contributed market analysis to The Economic Times. 

Technology adoption I Human-computer interaction I Platforms I Conversational AI  

Prof. Kunal's teaching philosophy is rooted in Socratic inquiry, drawing out thinking rather than delivering answers and building classrooms where curiosity does the heavy lifting. 

Prof. Kunal has taught courses on Marketing Analytics, Marketing Management, Digital Transformation, Digital Marketing and UI/UX Design. 

kunal.sharma@ddn.upes.ac.in