MBA - Marketing Management

MBA - Marketing Management

Program details

The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion.

By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.

Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.

Program Highlights

  • MBA in Marketing Management at UPES includes a major project (dissertation) that allows students to delve into a specific marketing area, gaining valuable research and problem-solving skills.
  • Students undergo summer internships and live projects with companies, providing hands-on experience to enhance their understanding of real-world marketing challenges.
  • The MBA in Marketing Management program offers flexibility, allowing graduates to pursue careers in both marketing and sales roles within companies.
  • Students benefit from a range of opportunities such as student and faculty exchange programs, research projects, seminars, conferences, and internships, fostering valuable connections in the industry.
  • The curriculum exposes students to real-world case studies, helping them apply theoretical knowledge to practical marketing scenarios.
  • Guest lectures from industry experts and industry visits enrich the learning experience, providing valuable insights and knowledge from professionals in the field.

The future scope of an MBA in Marketing Management program is promising and offers numerous opportunities for graduates. To succeed in this ever-evolving industry, marketing professionals must stay updated with the latest trends. Key trends include the dominance of digital marketing, the rising significance of data analytics, the growing emphasis on customer experience, the power of branding, and the emergence of influencer marketing. Furthermore, the expansion of mobile marketing, the integration of artificial intelligence, and the increasing focus on sustainability are expected to profoundly impact the marketing landscape. By keeping abreast of these trends, MBA graduates in marketing can position themselves for success in this dynamic field, ensuring they are well-prepared to navigate the challenges and leverage the opportunities that lie ahead. With a comprehensive understanding of these trends, MBA graduates in marketing can thrive and excel in their careers, making significant contributions to the industry's continued growth and innovation.

Career Opportunities

MBA graduates specializing in Marketing have abundant career prospects across various industries, such as consumer goods, technology, healthcare, and financial services. Numerous job roles await them, including brand manager, product manager, marketing manager, digital marketing manager, and social media manager. Besides industry-specific roles, MBA graduates in marketing can explore opportunities in consulting, education, and government sectors as well. The diverse range of career options makes the field of Marketing an enticing choice for MBA professionals seeking versatile and rewarding paths.

The following professional paths in the field of Marketing are available for the students to pursue.

  • Brand Manager
  • Product manager
  • Marketing Manager
  • Digital marketing Manager
  • Social Media Manager

Placements

In recent years, there has been a notable improvement in the job prospects for students pursuing an MBA in Marketing Management. Renowned companies such as PayTm, Byjus, Flipkart, Nestle, Tech Mahindra, Amazon, and others present attractive employment opportunities to these students. Moreover, numerous mid-sized start-ups show a strong interest in hiring postgraduates with an MBA in Marketing. The available positions for these graduates encompass roles such as Brand Manager, Product Manager, Social Media Manager, and Marketing and Sales Manager. Freshers with an MBA in Marketing Management can expect a starting salary ranging from INR 6-30 lakh per annum. The offered salary is contingent on the candidate's abilities, knowledge, and industry exposure.

Fee Structure

Click here for detailed Fee Structure.

Curriculum

Semester 1

CourseLTPCredit
Organizational Behaviour3003
Marketing Management3003
Managerial Economics3003
Accounting for Managers3003
Quantitative Techniques for Managers3003
Business Analysis and Communication I1022
Spreadsheet modeling2023
Business Environment2002
TOTAL   22
,

Semester 2

CourseLTPCredit
Human Resource Management3003
Financial Management3003
Operations Management3003
Business Analysis and Communication II1022
Managing Digital Transformation3003
Business Research Methods3003
Industrial Visit0001
Business Ethics and CSR3002
TOTAL   20
,

Semester 3

CourseLTPCredit
Consumer Behaviour and Market Research3003
Strategic Management 3003
Sales and Channel Management3003
Customer Relationship Management3003
Managing Brands3003
Services Marketing3003
Summer Internship 0002
Global Context of Business1001
Project Management3003
TOTAL   24
,

Semester 4

CourseLTPCredit
Integrated Marketing Communication3003
Innovation and Entrepreneurship 3003
Environmental, Social and Governance3003
Dissertation0004
Social and Digital Media Marketing3003
TOTAL   16

Eligibility

The minimum eligibility criteria for MBA in Marketing Management to be fulfilled by interested students is as follows: Minimum 50% marks in Class X, XII and Graduation. Graduation From a recognized University in any stream

Selection Criteria

The process of selection criteria for students interested in pursuing MBA in Marketing Management offered by UPES is based on the individual's performance in UPESMET / National Level Exams/ CUET followed by Personal Interview

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