MA Mass Communication - Journalism and Digital Media

The MA Mass Communication at UPES is a two-year postgraduate program built for the digital-first media ecosystem. It blends media theory with hands-on production and industry immersion, starting with a common Semester 1 foundation in communication ecosystems, digital journalism, audio-visual production, advertising, PR, media ethics and AI tools for multimedia.

Students learn in professional studios, a PCR and advanced labs through newsroom simulations, podcasts, documentaries and short films, multicam TV production, campaigns and data-driven storytelling for digital and OTT platforms. Internships and industry projects are integral, while Semester 4 offers a flexible project-based track—dissertation, capstone, paid internship, production research or fellowship—helping students graduate with a strong portfolio.

The Journalism and Digital Media specialisation develops multi-platform newsroom skills in MoJo, data journalism, OSINT, podcasting and social media journalism, with a sharp focus on fact-checking, misinformation and ethical reporting. Graduates are prepared for roles across digital news and broadcast as digital journalists, multimedia reporters, news producers, data journalists, social media editors and media researchers.

• Digital-first, multi-platform journalism training aligned to modern newsrooms and online media.
• Strong focus on MoJo, data journalism, OSINT, fact-checking and misinformation analysis.
• Practice-led learning via newsroom simulations, studio production, podcasting, multicam TV and OTT formats.
• AI tools and analytics integrated for smarter storytelling and audience engagement.
• Flexible Semester 4 options (dissertation/capstone/paid internship/fellowship) to build a standout portfolio.

Journalism and digital media are being reshaped by convergence, creator-led ecosystems, audience analytics and AI-enabled production—raising the bar on verification, ethics and community trust. This specialisation prepares students for digital newsrooms, broadcast and online platforms, independent media ventures, and research-led roles, with skills in data-driven storytelling, solutions journalism and platform-native reporting.

Potential roles include: Digital Journalist, Multimedia Reporter, News Producer, Data Journalist, Social Media Journalist/Editor, Investigative Reporter, Podcast Producer, OSINT Researcher, Content Strategist, Media Researcher, and pathways towards doctoral research and academic careers in media studies.

UPES MA Mass Communication graduates have a strong placement track record across advertising, PR, journalism and digital content. Recruiters include leading agencies such as Ogilvy, Dentsu, Wunderman Thompson, Lowe Lintas and McCann Erickson, and PR organisations such as Edelman, Weber Shandwick, Genesis BCW, FleishmanHillard and Perfect Relations.

Journalism and media placements have included The Times of India, Hindustan Times, NDTV, India Today and Zee News reflecting the program’s hands-on training, internships and industry immersion.

Click here for detailed Fee Structure.

Semester 1

Semester 2

Semester 3

Semester 4

Minimum 50% marks in X, XII, and graduation in any stream of undergraduate program.

The selection criteria for students interested in pursuing an MA Mass Communication (Journalism and Digital Media) depends on the individual's performance the Personal Interview.