BA Journalism & Mass Communication (Digital)

BA Journalism & Mass Communication (Digital)

Program Details

The BA Journalism and Mass Communication (Digital) program offered by UPES School of Liberal Studies is a comprehensive three-year course divided into six semesters. The program aims to provide students with a thorough understanding of various aspects of mass media, focusing on the digital landscape. It bridges the gap between theory and practice, with a strong emphasis on real-world knowledge and hands-on experience.

The Media Management, Public Policy, and Strategic Communications specialization prepares students for roles in media management, public affairs, strategic communications, and policy analysis. It covers social media strategies, content management, and effective communication techniques for media, corporations, policy institutions, and startups. Digital Publishing/Website Management specialization focuses on managing online presence and engaging audiences through various platforms. Graduates are equipped to excel in digital publishing and website management roles, offering expertise in the digital media landscape.

In the Social Media and Search Engine Optimization specialization, students learn social media tools, content creation, marketing strategies, and SEO skills. They are trained in strategic use of search engine algorithms, on-page/off-page optimization, and improving search engine rankings and site visibility. Data Analytics and Visualization specialization equips students with data analytics skills, focusing on the strategic use of data algorithms, and visualization techniques, and improving online presence to engage audiences effectively.

Program Highlights

  • The BA Journalism & Mass Communication (Digital) program offers industry internships, on-the-job training, and major projects, providing students with practical experience and preparing them for diverse roles in the media and entertainment industry.
  • Graduates have the flexibility to either enter the media and entertainment sector in various job roles or pursue doctoral research, allowing them to explore academic avenues in the field.
  • Students receive training from top-notch media professionals, ensuring they learn from experienced practitioners and stay updated with industry trends.
  • The School of Liberal Studies boasts ultramodern studios and labs, enabling students to gain comprehensive knowledge of digital production and hands-on experience with cutting-edge technology.
  • Emphasis on practical learning through internships and projects equips students with real-world skills, making them job-ready upon graduation.
  • The BA Journalism & Mass Communication (Digital) program's well-designed curriculum covers various aspects of digital media and communication, ensuring students acquire a broad skillset for a successful career in the industry.

The future of the BA Journalism & Mass Communication (Digital) program is poised for groundbreaking changes in the media industry, incorporating data-driven decision making, AI integration, and targeted messaging. Graduates will excel in cross-platform communication, utilizing social media and micro-influencers to engage diverse audiences effectively. Ethics, transparency, and crisis communication skills will play a crucial role in shaping public discourse and building trust. Advocacy journalism and visual storytelling will be prominent, emphasizing sustainability and social responsibility. Students will learn to leverage various media formats, analyze data for informative narratives, and utilize AI for content creation and delivery. Digital media entrepreneurship, remote work skills, and environmental coverage will be focal points. AI and automation in social media and SEO strategies will be explored, along with influencer marketing and virtual reality integration. The curriculum prioritizes cross-platform integration, niche marketing, and community building, preparing graduates to create impactful and relevant content. Graduates will be proficient storytellers, skilled in AI and data analytics, and will make a profound impact in the evolving media landscape.

Career Opportunities

After completing the BA Journalism & Mass Communication (Digital) program at UPES School of Liberal Studies, graduates are equipped with a diverse skill set to excel in the dynamic media industry. They can pursue exciting career opportunities as digital journalists, content creators, social media managers, digital marketing specialists, multimedia producers, and communication strategists. With a strong foundation in journalism principles and digital media technologies, graduates can thrive in news agencies, online publications, broadcasting companies, advertising firms, public relations agencies, and various digital media platforms. The program's comprehensive curriculum, combined with practical experiences and industry exposure, empowers students to become versatile professionals who can adapt and succeed in the ever-evolving digital landscape.


The BA Journalism & Mass Communication (Digital) program at UPES School of Liberal Studies boasts a highly promising placement record. Renowned media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, tv9, ABP News, and others actively recruit students from this program, offering attractive employment prospects. Moreover, numerous mid-sized content start-ups also show a keen interest in hiring these graduates. The average starting salary for freshers in this field ranges between INR 4-10 lakh per annum, with variations depending on the individual's skills, knowledge, and exposure to the industry.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Why Media Matters: Introduction to 
Media and Entertainment Industry 
Digital Photography3
Indian Polity: Democracy and the State3
Creative Writing3
Fundamentals of Social Media3
Writing for social media: Introduction3
Production Portfolio - I2
Critical Thinking and Writing2
Environment Sustainability & 
Climate Change

Semester 2

Indian Economy: Introduction and Principles3
Writing and Reporting for Digital media3
Political Communication3
Video Editing3
The Law and the Journalist3
Development Communication3
Living Conversations2
Environment Sustainability & Climate Change (Living Lab)2

Semester 3

MoJo: Producing Video and Audio Content3
How to build a Brand on Digital3
Media and Gender politics3
Introduction to Digital networks: Social 
transformation and disruption
Production Portfolio II2
Working with Data2
Exploratory Elective  I3
Technologies of the Future2

Semester 4

Blogging and Web publishing3
Multi-cam TV production and Floor management3
Metaverse and Social Media3
Search Engine Optimization and Platform Analytics3
Media and Culture Studies3
Design Thinking2
Exploratory Elective  II3

Semester 5

Video Storytelling for the Web3
Reporting the other India3
Summer Internship6
Public policy and digital media3
Production Portfolio III3
Leadership & Teamwork2
Exploratory Elective  III3

Semester 6

Reporting and Media Research Methodologies4
Global Cinema: Critical Perspectives3
CSR (Media)3
Podcasting Essentials4
Environment and Media3
Start your Startup2
Exploratory Elective IV3

Semester 7

Storytelling and Data Visualization3
Global Politics3
Digital News Production4
Anchoring and Standup Reporting4
Research Methodology3
Exploratory Elective  V3
Exploratory Elective  VI*3*

Semester 8

BAJMC Capstone project20


Interested students must meet the minimum eligibility criteria for BA Journalism & Mass Communication (Digital) as stated below: 50% 10th & 12th Any Stream.

Selection Criteria

Selection for the BA Journalism & Mass Communication (Digital) program, offered by UPES School of Liberal Studies, is determined by the individual's performance in Personal Interview.


To opt the minors, please choose the minors from the bucket. Click here to know more.

Varied Specialisations to pick from

Social Media and Search Engine Optimisation

Social Media and Search Engine Optimisation

Data, Analytics and Visualisation

Data, Analytics and Visualisation

Media Management, Public Policy and Strategic Communications

Media Management, Public Policy and Strategic Communications

Digital Publishing / Website Management

Digital Publishing / Website Management