BA Digital and Mass Media (Broadcasting) -Digital Studio Management: Live Broadcasting and Floor Production
The BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program offered by UPES School of Modern Media is designed to meet the increasing demand for specialized skills in the modern media industry. With a focus on practical training and hands-on experience, the program aims to equip students with the technical foundations and tools required to excel in the rapidly evolving broadcasting landscape. Over the course of six semesters, students will be immersed in various aspects of live broadcasting and floor production. They will learn to create and manage live broadcasting tools and gain expertise in digital studio management. The curriculum emphasizes training in cutting-edge technology and the latest industry tools, enabling students to produce, distribute, and monetize media properties across digital multimedia platforms.
The program takes a comprehensive approach to digital broadcasting by nurturing students as storytellers and producers. Through hands-on experience, they will delve into mobile journalism, audio/video production, content creation, podcasting, and live broadcasting. The school boasts state-of-the-art studios, providing students with a conducive learning environment where they will be mentored by industry professionals to develop the necessary skills for a successful career in digital and mass media broadcasting.
Additionally, the specialization in Digital Video Production and Monetization focuses on equipping students with essential skills in Mobile Journalism (MoJo). This segment of the program teaches students how to create impactful video content for media houses, marketing campaigns, and social media channels using mobile phones. Through practical workshops and live projects, students will learn the art of shooting, editing, and producing video content, gaining a solid foundation in narrative structure and visual language. Moreover, they will be introduced to distribution and monetization strategies across popular digital platforms like YouTube, Facebook, and Instagram, ensuring they are well-versed in the business aspect of the media industry.
- BA Digital and Mass Media (Broadcasting) students engage in significant projects, gaining hands-on experience and practical skills in digital studio management, live broadcasting, and floor production.
- UPES School of Modern Media stands as India's pioneering digital-first media school, equipping students with cutting-edge knowledge and expertise in the rapidly evolving media landscape.
- Renowned media professionals serve as faculty, imparting industry insights and practical wisdom to nurture the students' talents.
- The BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program provides access to state-of-the-art labs and studios, ensuring that students learn using the latest tools and technologies in the field.
- A distinct advantage of industry alliance with Hub hopper is the exclusive podcasting course, which prepares students to excel in this emerging medium.
- The program offers placement assistance for up to 5 years, supporting students in launching their careers successfully in the media industry.
Scope / Industry Trends
The BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program offered by UPES School of Modern Media equips students with specialized skills in Digital Media and Mojo to thrive in the modern media industry. In the digital scenario, the program highlights changing trends and provides opportunities in various professional areas such as social media, digital marketing, communication, strategic media, SEO, digital publishing, website management, and audio/podcast content creation. The focus on the evolving digital landscape ensures that students stay ahead of the curve and are well-prepared to enter the job market with expertise in Digital Media and Mobile Journalism (Mojo).
After successfully completing the BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program offered by UPES School of Modern Media, graduates can explore a multitude of promising career opportunities in the dynamic media industry. Equipped with specialized skills in live broadcasting, floor production, and digital studio management, graduates can pursue roles such as live show producer, studio manager, floor director, broadcast technician, or video production coordinator. Additionally, they can thrive in positions within television networks, radio stations, production houses, event management companies, and online media platforms. The comprehensive training received during the program prepares students for a successful and fulfilling career in the ever-evolving world of media and broadcasting.
Over the years, graduates of the BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program at UPES School of Modern Media have secured placements in prestigious national and international media companies, including NDTV, ABP News 18, and TV9, as well as various other digital media houses. Many students are currently employed in diverse roles within media associations, national-level media houses, and production companies. Freshers entering the digital media field can expect starting salaries ranging from 4 to 10 lakh per annum, depending on their individual skills, knowledge, and exposure.
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Interested students must meet the minimum eligibility criteria for BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production as follows: 50% 10th & 12th Any Stream.
Admission to the BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program at UPES is determined by evaluating the performance of interested students in Personal Interview.