Dr. Devkant Kala

Assistant Professor – Selection Grade


B.Sc. (PCM), HNB Garhwal University, Srinagar Garhwal  

MBA (Marketing), HNB Garhwal University, Srinagar Garhwal   

Ph.D., Uttarakhand Technical University Dehradun

Qualified UGC- NET (Management) in 2009.

Certificate of Merit for securing the highest marks in Master of Business Administration (MBA), Hemwati Nandan Bahuguna Garhwal University, Srinagar Garhwal, 2004.


Area of Specialization:


Marketing Management, Consumer Behaviour, Service Marketing.


Research & Publication:


International Journals:


Devkant Kala & S.C. Bagri (2016). Designing the strategy map for hotels with key performance indicators of a balanced scorecard using DEMATEL technique. International Journal of Business Excellence, Inderscience Publishers, 10 (2), 240–263. (Scopus, ABDC)


S.C. Bagri & Devkant Kala (2016). Residents’ attitudes toward tourism development and impacts in Koti-Kanasar, Indroli, Pattyur tourism circuit of Uttarakhand, India. PASOS Journal of Tourism and Cultural Heritage. University of La Laguna, Spain. 14 (1), 23-39. (ABDC, ESCI)


Devkant Kala & D.S. Chaubey (2016). Country-of-Origin effect and consumers’ buying behaviour: Evidence from Indian market. Management Convergence, 7 (1), 47-59.


S.C. Bagri & Devkant Kala (2015). Tourists’ satisfaction at Trijuginarayan, India: Importance-Performance Analysis. Advances in Hospitality and Tourism Research. Journal of Akdeniz University, Turkey, 3 (2), 89-115.


S.C. Bagri & Devkant Kala (2015). Tourists’ satisfaction at Trijuginarayan: An emerging spiritual and adventure tourist destination in Garhwal Himalaya India. Turizam – International Scientific Journal, University of Novi Sad, Serbia, 19 (4), 165–182.


Devkant Kala & D.S. Chaubey (2015). The attitude of faculty members towards faculty development programs and their perceived outcomes. Pacific Business Review International, 8 (2), 21-30. (ESCI)


Devkant Kala & S.C. Bagri (2014). An exploratory study of managerial attitude towards performance measurement in hotels of Uttarakhand State of India. International Journal of Qualitative Research in Services, Inderscience Publishers, 1 (4), 276-291.


Devkant Kala (2014). Influence of managerial demographics on the choice of performance measures in hotels. South Asian Journal of Tourism and Heritage, 7 (2), 97-112.


Devkant Kala & S.C. Bagri (2014). Balanced scorecard usage and performance of hotels: A study from the tourist state of Uttarakhand, India. Asia-Pacific Journal of Innovation in Hospitality and Tourism, Taylor’s University, Malaysia, 3 (2), 153-173.


Devkant Kala & S.C. Bagri (2014). Key performance indicators for hospitality industry: A study from the tourist state of Uttarakhand, India. Tourismos: An International multidisciplinary Journal of Tourism, University of the Aegean, Greece, 9 (1), 187-206. (Scopus)


Devkant Kala & S.C. Bagri (2013). Applicability of balanced scorecard in hotel industry. Journal of Tourism: An International Research Journal on Travel and Tourism, Center for Mountain Tourism & Hospitality Studies, HNB Garhwal Central University, 14 (2), 77-87.


S.C. Bagri & Devkant Kala (2011). Performance measurement using balanced scorecard: Indian experience. International Journal of Economics and Management Science - A Bi-annual Journal of School of Management, Pondicherry University, Puducherry, 1 (1), 89-99.


International Conferences:


“Impact of Intangible Assets on Business Performance in some selected service organizations” Paper presented at International Conference on “People Management and Sustainable Economy” held at New Delhi Institute of Management, New Delhi on 18th March, 2017.


“E-CRM Practices and their Impact on Hotel Operations and Performance” Paper presented at 6th India International Hotel, Travel & Tourism Research Conference & 7th Indian Hospitality Congress Annual Conference held at Banarsidas Chandiwala Institute of Hotel Management & Catering Technology, New Delhi on 10-12th February, 2016.


“Integrating Customer Relationship Management Strategies in E-Commerce Environments” Paper presented at International Conference on “E-Commerce” held at Doon Business School, Dehradun on 16-17th January, 2016.


“Globalization – Threat to Indigenous Economy (with special reference to MSME sector in India)” Paper presented at International Conference on “Globalization and Economic Asymmetries” held at Indian Institute of Management Lucknow (Noida Campus) on 16-18 December, 2010.


“Promoting ‘ICT’ Enabled SMEs” Paper presented at International Conference on “Management of Micro, Small and Medium Enterprises” held at Institute Management Technology, Nagpur, on 17-18th September, 2010.


“Balanced Scorecard – A Strategic Performance Measurement System for Hospitality Industry” Paper presented at International Conference on Business and Technology organized by International Association of Management Scholars and FRI University, Dehradun at FRI University, Dehradun, on 4-5th November, 2011.


“HR Aspects for Industrial Competitiveness” Paper presented at International Conference on “Industrial Competitiveness” held at Gulzar Group of Institutes, Ludhiana on 10th April, 2010.


“ASEAN-India: Emerging Tourism Opportunities” paper presented at UGC sponsored International seminar on “ASEAN in Global Environment: Issues & Challenges” held at JV Jain College Saharanpur on 12-13th March, 2011.