Dr. Sunil Barthwal

Sr. Associate Professor

M.A. (English Literature), HNB Garhwal University, Srinagar Garhwal. 

M.B.A., HNB Garhwal University, Srinagar Garhwal. 

Ph.D. (Management), Uttarakhand Technical University, Dehradun, Uttarakhand.  

Area of Specialization

Advertising Strategy and Content Generation, Digital Marketing, Consumer Behavior and Culture, 

International Journals:

Barthwal, S., Barthwal-Chandola S., Goyal, H., Nirmani, B. and Awasthi, B. (2013) “Socio-economic acceptance of rooftop rainwater harvesting – A case study”, Urban Water Journal, Taylor and Francis Publication. 

Barthwal, S., & Gupta, N.L. (2013). Dominant cultural values in durable goods television advertisements of India. International Journal of Business Management and Administration, 2(9), 184-192.

International Conferences:

Naru Rakesh, Jain. A.K., Barthwal S. (2017), “India Auto Industry- A Review”,  5th International conference on Management of Infrastructure, Feb 9-10, 2017, University of Petroleum and Energy Studies, Dehradun.

Chakraborty T., Barthwal S., Jha. K. (2017), “Impact of ERP-Implementation on the Dyanamic capabilities and patient-care servicing capability in hospitals”, 5th International conference on Management of Infrastructure, Feb 9-10, 2017, University of Petroleum and Energy Studies, Dehradun.

Satapathy A., Barthwal S., Jain A.K. (2017) , “A Review of adoption and barriers of Rooftop Solar Photovoltaic system in India” 5th International conference on Management of Infrastructure, Feb 9-10, 2017, University of Petroleum and Energy Studies, Dehradun.

Ranjan I. and Barthwal S. (2016), “Barriers and buying intention for success of the solar air conditioners in the Indian Market”, 4th  International conference on Management of Infrastructure, Feb 5-6, 2016, University of Petroleum and Energy Studies, Dehradun. 

Bibin K. and Barthwal S. (2016), “Feasibility of Biomass Briquette Burner for cooking as an alternative fuel in commercial sector”, 4th International conference on Management of Infrastructure, Feb 5-6, 2016, University of Petroleum and Energy Studies, Dehradun. 

Barthwal S. and Gupta N.L. (2015), “Standard Advertisements- Diverse India, a study from Uttarakhand”, 3rd International conference on Management of Infrastructure, Feb 6-7, 2015, University of Petroleum and Energy Studies, Dehradun. 

Barthwal S. and Gupta N.L. (2015). “Cultural values in Indian advertisements vs. cultural values in people of India- A case study from Uttarakhand”, 6th IIMA Conference on Marketing in Emerging Economies, Jan 7-9, 2015, IIM Ahmedabad

Barthwal S. and Gupta N.L. (2014). “Generational differences in interpreting ‘gestalt’ cultural value from Indian durable goods advertisements: A qualitative study” Jan 9-11, 2014 Annual Conference of the Emerging Markets on the theme ‘Listening to Consumers of Emerging Markets’ Venue: IIM Lucknow (Noida Campus).

Barthwal S. and Barthwal S. (2014). “Marketing Ecotourism in Fragile Ecosystem – Challenges and Strategies in context of Ladakh” Jan 9-11, 2014 Annual Conference of the Emerging Markets on the theme ‘Listening To Consumers of Emerging Markets’ Venue: IIM Lucknow (Noida Campus).

Barthwal S., Samuel C., Joseph K.P., Gusain I. (2014). “Consumer buying intention towards portable solar chargers”, 2nd International Conference on Management of Infrastructure (ICMI), February 14-15th, 2014, University of Petroleum and Energy Studies, Dehradun.

Parashar R., Pandey A., Narayanan V., Sahoo P.K., Barthwal S. (2014). Orimulsion: An alternative fuel for Indian power plants, 2nd International Conference on Management of Infrastructure (ICMI), February 14-15th, 2014 University of Petroleum and Energy Studies, Dehradun.

Barthwal S. Raghuwanshi A., Sinha A., Kemmu A. (2014). Generation of Hydrogen using Integrated Process from Molasses Waste Water by E-Coli Bacteria, 2nd International Conference on Management of Infrastructure (ICMI), February 14-15th, 2014 University of Petroleum and Energy Studies, Dehradun.

Awards and Achievements

Best paper presentation award in 3rd International conference on Management of Infrastructure, Feb 6-7, 2015, University of Petroleum and Energy Studies, Dehradun. 

Award for initiating and sustaining successful publication of Pulse- as college magazine of high quality in 2015. 

Award for Research publications during the academic year 2013-2014. 

Award for developing Innovative teaching methodology in 2011, by University of Petroleum and Energy Studies, Dehradun.