Dr. Anirban Chowdhury

Dr. Anirban Chowdhury

Assistant Professor - Selection Grade

B.Sc. (Hons) (Physiology), University of Calcutta

M.Sc. (Human Physiology), University of Calcutta  

Ph.D. (Human Factors Engineering and Product Experience Design), Department of  Design, Indian Institute of Technology (IIT) Guwahati 

Area of Specialization

Usability Engineering; Interaction Design; Cognitive Ergonomics: Cognitive and Affective Engineering, User Experience Design; Neuromarketing Techniques: Eyetracking and Facial EMG; Applied Ergonomics; Driver-Vehicle Interaction Design; Automotive Ergonomics; Digital Human Modeling and Virtual Product / Workplace Evaluation; Design for Occupational Health and Safety.    

Research & Publications:-

Journal Publications

Chowdhury, A., Karmakar, S., Reddy, S.M., Sanjog, J., Ghosh, S., and Chakrabarti, D., 2012. Visual attention analysis on the mutated brand name using eye-tracking: A case study. World Academy of Science, Engineering and Technology, 68 (191), pp 1132-1135. [p-ISSN 2010-376X, e-ISSN 2010-3778]

Chowdhury, A., Sanjog, J., Reddy, S.M. and Karmakar, S., 2012. Nanomaterials in the field of Design Ergonomics: Present status. Ergonomics, 55 (12) 1453-1462. [ISSN:0014-0139 (Print), 1366-5847 (Online)] [Taylor & Francis Group] 

Chowdhury, A., Karmakar, S., Reddy, S.M., Ghosh, S., and Chakrabarti, D., 2014. Usability is more valuable predictor than product personality for a product choice in human-product physical interaction. International Journal of Industrial Ergonomics, 44 (5), 697-705. [ISSN: 0169-8141] [Elsevier] 

Sanjog, J., Karmakar, S., Patel, T., and Chowdhury, A., 2015. Towards virtual ergonomics: aviation and aerospace. Aircraft Engineering and Aerospace Technology, 87 (3), 266 - 273 [ISSN: 0002-2667] [Emerald]

Sanjog, J., Patel, T., Chowdhury, A., Karmakar, S., 2015.  Musculoskeletal ailments in Indian injection-molded plastic furniture manufacturing shop-floor: Mediating role of work shift duration. International Journal of Industrial Ergonomics, 48, 89-98.  [ISSN: 0169-8141] [Elsevier]  

Hemani, S., Das, A.K., and Chowdhury, A., 2016. Influence of Urban Forms on Social Sustainability: A case of Guwahati, Assam. Urban Design International, 1-27. [Springer]     

Conference Proceedings

Chowdhury, A., Karmakar, S., Reddy, S.M., Sanjog, J., Ghosh, S., and Chakrabarti, D., 2013.Product personality rating style for the satisfaction of tactile need of online buyers -A human factors issue in the context of e-retailers’ web-design. In Proceedings of International Conference on human-computer interactions (ICHCI-13),  23-24 Aug 2013, Saveetha University, Tamil Nadu, India. [IEEE]

Boya, H., and Chowdhury, A., 2016. Study of gaming addiction factors among Indian Gamers. In Proceedings of Humanizing Work and Work Environment 2015, 8-11 December 2015, Jalandhar, India. 

Shah, D., and Chowdhury, A., 2016. Comparative Analysis in the Classroom and Online Collaborative Study. In Proceedings of Humanizing Work and Work Environment 2015, 8-11 December 2015, Jalandhar, India. 

Chowdhury, A. and Kachare, C., 2017. Ergonomics evaluation of a car interior: A case example on Shelby Cobra. In Proceedings of Humanizing Work and Work Environment 2017, 8-10 December 2017, The Aligarh Muslim University, Aligarh, India. 

Multanwala, H., Aher, M., Goswami, M. and Chowdhury, A., 2017. Eye issues related to Virtual Reality Games and Interfaces. In Proceedings of Humanizing Work and Work Environment 2017, 8-10 December 2017, The Aligarh Muslim University, Aligarh, India. 

Thomas, T., Tuteja, K. and Chowdhury, A., 2017. Advergames are more persuasive amongst different online advertisements. In Proceedings of Humanizing Work and Work Environment 2017, 8-10 December 2017, The Aligarh Muslim University, Aligarh, India.  

Conference Abstracts

Chowdhury, A., Hossain, M., Alam, J. and Chattopadhyay, B.P., 2011. Follow up study on lung function status and dose Response to bronchodilator aerosol Salbutamol Sulphate among Biddi binders. In Proceedings of International Conference on Molecules to Systems Physiology: 100 Years Journey, Centenary Celebration of the Department of Physiology, September, University of Calcutta, Kolkata, India, p-71.

Chowdhury, A., Reddy, S.M., Ghosh, S., Chakrabarti, D., and Karmakar, S., 2012. Effect of Illumination Level on EOG Pattern during Manual Sorting Task. In Proceedings of International Conference on Frontier in Biological Research (ICFBR-2012), 26th-27th February 2012, Vidyasagar University, West Bengal, India, p-74.

Chowdhury, A., Reddy, S.M., Karmakar, S., Ghosh, S., and Chakrabarti, D., 2013. An anthropomorphic product grabs more visual attention during in shop visual search. In Proceedings of International Conference on Ergonomics and Human Factors, "Ergo 2013: Ergonomics for Rural Development" HWWE-2013, (11th ISE annual Conference), Vidyasagar University, West Bengal, 4-6 December, p-49.  

Chowdhury, A. and Karmakar, S., 2013. Electromyographic correlation of perceived product personality in human-product physical interaction. In: Proceedings of 100th Indian Science Congress, Part-11, 3rd-7th January 2013, Calcutta University, Kolkata, India, p-170. 

Chowdhury, A., Chakrabarti, D., and Karmakar, S., 2014. Facial EMG and Eye-tracking are useful techniques for evaluation of pleasure generated by product appearance. In Proceedings of XXVIth Annual National Conference of the Physiological Society of India, 19th -21st December 2014, Berhampore Girls’ College, Murshidabad, West Bengal. 

Chowdhury, A., 2015. Mobile app interface design and evaluation using ‘Kansei’ engineering. In Proceedings of XXVIIth Annual Conference of the Physiological Society of India (PSI) & VIth Congress of the Federation of Indian Physiological Societies (FIPS), held in Dept. of Physiology, University of Calcutta, Kolkata, December 18th to 20th, 2015West Bengal, India.    

Book Chapters

Chowdhury, A., Ramadas, R. and Karmakar, S., 2013. Muscle computer interface: A Review. In ICoRD-2013, Lecture Notes in Mechanical Engineering (A. Chakrabarti and R.V. Prakash Eds.), pp 411-421. Springer: India. [DOI: 10.1007/978-81-322-1050-4 33, ISBN online: 978-81-322-1050-4, ISBN printed: 978-81-322-1049-8] [Springer]

Chowdhury, A., Sahoo, S. P., Chakrabarty, D., Karmakar, S., 2014. Designing of Anthropomorphic Bike Headlight Using Cognitive Ergonomics Approach. In Proceedings of International Ergonomics Conference HWWE 2014, 3rd to 5th December 2014, Indian Institute of Technology Guwahati, Guwahati, Assam, India, pp. 228-233. [ISBN (13): 978-93-392-1970-3, ISBN (10): 93-392-1970-8] [Tata McGraw-Hill]

Koli, A., Chowdhury, A., and Dhar, D., 2015. The requirement of New Media Features for Enhancing Online Shopping Experience of Smartphone Users. In Intelligent Systems Technologies and Applications (S. Berretti, S. M. Thampi and Soura Dasgupta Eds.), pp. 423-435. Springer International Publishing: Sweden.[DOI: 10.1007/978-3-319-23258-4_37, ISBN online: 978-3-319-23258-4, ISBN printed: 978-3-319-23257-7] [Springer]

Chowdhury, A., and Kanetkar, M., 2017. Determination of Most Preferred Mobile Phone Size Based on Hand Anthropometry and Mobile Handiness. In Research into Design for Communities Volume 1, Smart Innovation, Systems and Technologies 65 (A. Chakrabarti and D. Chakrabarti eds.), pp. 195-204. Springer: India. [DOI: 10.1007/978-981-10-3518-0_17, ISBN: 978-981-10-3517-3] [Springer]

Goswami, T., Chowdhury, A., and Karmakar, S., 2017. The framework of a KE Application Software   Development for Emotive Design: A Computational Cognitive Science Perspective. In Research into Design for Communities Volume 1, Smart Innovation, Systems and Technologies 65 (A. Chakrabarti and D. Chakrabarti eds.), pp. 469-478. Springer: India. [DOI: 10.1007/978-981-10-3518-0_41, ISBN: 978-981-10-3517-3] [Springer] 

Shirole, D., Chowdhury, A., and Dhar, D., 2018. Identification of Aesthetically Favourable Interface Attributes for Better User Experience of Social Networking Application. In Ergonomics in Caring for People (pp. 251-259). Springer, Singapore. [DOI: https://doi.org/10.1007/978-981-10-4980-4_31, ISBN: 978-981-10-4979-8] [Springer] 

Awards and Fellowships

Awarded the 'Springer Young Researcher Award (Doctoral)', given by HWWE-2015, Indian Society of Ergonomics (ISE) in association with Springer for his research work in the area of cognitive ergonomics and product experience design.

Awarded the Young Scientist Award (Prof. Sacchidananda Banerjee Memorial Research Prize, 2014), given for significant research contribution in the field of Usability Engineering and Ergonomics by The Physiological Society of India.

DBT Senior Research Fellowship- June 2013 to June 2014.

DBT Junior Research Fellowship- June 2011 to June 2013.

DST (WB) Junior Research Fellowship- Oct 2010 - June 2011.

Honors and Memberships

Life member of “Indian Science Congress Association” (Life membership no.: L-18128).

Life member of “Indian Society of Ergonomics” (Life membership no.: L-376).

Life member of “Physiological Society of India” (Life membership no.: L-574).

Life member of “International Association of Engineers” (Life membership no.: L-145739).

Member of Editorial Board, Ergonomics International Journal (EoIJ), Medwin Publishers. 

Member of Editorial Board, Encyclopedia of Computer Graphics and Games, Springer. 

Member of Editorial Board, Journal of Ergonomics Research, SciTechnol.

Other Scholastic and Professional Services

Guest Faculty at National Institute of Design (NID), Vijayawada, India, 2017.

Guest Faculty at Industrial Design Centre (IDC), Indian Institute of Technology (IIT) Bombay, India, 2017. 

Delivered a lecture on ‘Emotional Product Design’ in ‘A short-term training programme on Automotive Ergonomics and Design’ for industry professionals of TATA Elxsi (16th -20th March 2015), organized by Dept. of Design, Indian Institute of Technology Guwahati, Assam, India.   

Invited as Reviewer for the international journal “Medical Education”, Wiley Online Library. 

Invited as Guest Reviewer for the international journal “Work: A Journal of Prevention, Assessment & Rehabilitation”, IOS Press. 

Invited as Reviewer for the Journal SpringerPLUS, Springer - International Publisher Science, Technology, Medicine, 2016.

Invited to be a Chair in the track Ergonomics in Product Design, in HWWE-2015, International Ergonomics Conference, held in Industrial Design Centre (IDC), Indian Institute of Technology (IIT) Bombay, Mumbai, Maharashtra, India, during December 6 to 9, 2015.

Delivered a lecture on ‘Emotional Product Design’ in ‘A short-term training programme on Automotive Ergonomics and Design’ for industry professionals of TATA Elxsi (16th -20th March 2015), organized by Dept. of Design, Indian Institute of Technology Guwahati, Assam, India. 

Invited to serve as Reviewer for the ‘Special Issue on Interaction and Experience Design’, Journal of Engineering Design, Taylor and Francis Group, 2014.