Public Relations in the Digital Age

Public Relations in the Digital Age

Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices, along-with new and different methods to connect with the target audience.

Though this webinar, we aim to focus on- what you need to know to be a smart modern PR professional in this digital age. The eminent speakers would be discussing key topics including: How has PR changed over the years? With increasing digitization, do we also see a more integrated approach when it comes to PR, advertising and digital marketing? How new media technologies like AI, AR, VR and Animation can help PR in the digital age? What are the challenges before PR in the digital age and how does the future of PR look like? Crisis communication is an integral part of PR, what are the challenges before Government and private sector organizations in the wake of the Corona pandemic?

Learn what the industry experts look for in a prospective employee when they go for hiring, and their views on what is lacking when it comes to PR syllabus. Insights on Reputation Management as the new specialization, and the good qualities that a PR person must possess in today’s times.  

Guest Speakers-

  • Ms. Mitu Samar, Founder, Eminence

    A reputation consultant with two decades of experience, with well-known companies like CRISIL, Standard & Poor's, Aditya Birla Capital, ICICI Prudential MF and The Great Eastern Shipping. And now  founder of ‘Eminence’ a well renowned reputation consultancy firm.

  • Dr. Navneet Anand, Founder & Director, GreyMatters Communications

    A communication & media expert with experience spanning 20 years in large media houses, academics and corporate sector. And now Founder – Director of GreyMatters Communications & Consulting, one of India's most reputed strategic communications advisory firms.


Prof. K G Suresh, Dean, School of Modern Media, UPES

Senior journalist, communication expert and a noted academician with over three decades of experience in the industry and academia.  

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