BBA Integrated Communication Management - Digital Branding and Management

DETAILS

Integrated communication is the future of every business. The program BBA Integrated Communication Management aims at developing skilled and trained professionals for all possible businesses where integrated communication is required, including the media and entertainment industry. The first two years of the program focus on core courses from the areas such as Business Management, Communication, and Design. The program is high on experiential learning, offering a total of four field courses spread over two years. In the third and fourth years, the students will have the option to choose electives from a basket of specialised courses.

The proposal of the program was discussed in the DCC and BOS, and the members agreed that this program will train the students in the attributes required by the industry.

Duration

Duration of Program

4 Years (8 Semesters)

Seats

Seats

*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS

PEO1

Graduates will develop a good understanding of integrated communication and building trust for organisations, institutions, and all kinds of businesses.

PEO2

Graduates will develop a broad understanding of digital adoption and integrate different types of communication channels for better reach of businesses.

PEO3

Graduates will get exposed to organisations that use integrated communication to ensure a consistent and cohesive message.

PEO4

Graduates will learn the skills of media selling and buying, designing media campaigns, and marketing digital spaces on different digital media platforms.

PEO5

Graduates will develop skills in corporate communication.

PEO6

Graduates will develop an understanding of global media operations.

PEO7

Graduates will explore marketing opportunities in regional and vernacular media space.

PSO1

Demonstrate the knowledge of integrating communication practices for businesses

PSO2

Research literature and identify and analyse new avenues for business communication

PSO3

Identify business opportunities, design, and implement innovations in media and entertainment workspace

PSO4

Apply to reason informed by the contextual knowledge to assess societal, health, safety, legal, and cultural issues, and the consequent responsibilities relevant to media and entertainment management practice

PSO5

Apply ethical principles for making judicious managerial decisions in the media and entertainment sector

  • Digital Branding Executive
  • Brand Management Consultant
  • Performance Management
  • Communications Manager
  • Community Relations Manager
  • Integrated Marketing Consultant
  • Digital marketing coordinator

Minimum 50% marks in class X and XII any Stream.

Personal Interview

We, at the School of Modern Media, believe in experiential teaching and learning and strive to imbibe problem-solving skills and critical thinking in the students. The following practices are in place to improve the quality of teaching-learning and student experience:

  • Design and review of individual course plans at the beginning of the session
  • Course Completion Report (CCR)
  • Academic planning and monitoring
  • Real-world/Project-based assignments
  • Quality laboratory experience
  • Encouraging advanced learner
  • Slow learners support
  • ICT-enabled classroom (sound system, mic and projector)
  • Guest lectures from industry experts
  • Industry-led courses
  • Certification courses
  • Professional Software Training (PST) and Certification
  • NPTEL lectures
  • Prototype development
  • Use of virtual labs
  • Participation in competitive events (in-house/national/international)
  • Participation in conferences/seminars/workshops (national/international)
  • Continuous assessment

DETAILS

PROGRAM EDUCATIONAL OUTCOMES (PEOs)

PEO1

Graduates will develop a good understanding of integrated communication and building trust for organisations, institutions, and all kinds of businesses.

PEO2

Graduates will develop a broad understanding of digital adoption and integrate different types of communication channels for better reach of businesses.

PEO3

Graduates will get exposed to organisations that use integrated communication to ensure a consistent and cohesive message.

PEO4

Graduates will learn the skills of media selling and buying, designing media campaigns, and marketing digital spaces on different digital media platforms.

PEO5

Graduates will develop skills in corporate communication.

PEO6

Graduates will develop an understanding of global media operations.

PEO7

Graduates will explore marketing opportunities in regional and vernacular media space.

PROGRAM SPECIFIC OUTCOMES (PSOs)

PSO1

Demonstrate the knowledge of integrating communication practices for businesses

PSO2

Research literature and identify and analyse new avenues for business communication

PSO3

Identify business opportunities, design, and implement innovations in media and entertainment workspace

PSO4

Apply to reason informed by the contextual knowledge to assess societal, health, safety, legal, and cultural issues, and the consequent responsibilities relevant to media and entertainment management practice

PSO5

Apply ethical principles for making judicious managerial decisions in the media and entertainment sector

CAREER PROSPECTS
  • Digital Branding Executive
  • Brand Management Consultant
  • Performance Management
  • Communications Manager
  • Community Relations Manager
  • Integrated Marketing Consultant
  • Digital marketing coordinator
Eligibility

Minimum 50% marks in class X and XII any Stream.

Selection Criteria

Personal Interview

INNOVATIVE TEACHING AND LEARNING

We, at the School of Modern Media, believe in experiential teaching and learning and strive to imbibe problem-solving skills and critical thinking in the students. The following practices are in place to improve the quality of teaching-learning and student experience:

  • Design and review of individual course plans at the beginning of the session
  • Course Completion Report (CCR)
  • Academic planning and monitoring
  • Real-world/Project-based assignments
  • Quality laboratory experience
  • Encouraging advanced learner
  • Slow learners support
  • ICT-enabled classroom (sound system, mic and projector)
  • Guest lectures from industry experts
  • Industry-led courses
  • Certification courses
  • Professional Software Training (PST) and Certification
  • NPTEL lectures
  • Prototype development
  • Use of virtual labs
  • Participation in competitive events (in-house/national/international)
  • Participation in conferences/seminars/workshops (national/international)
  • Continuous assessment
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