DETAILS

Integrated communication is the future of every business. The program BBA Integrated Communication Management with Specialized in Digital Branding and Management aims at developing skilled and trained professionals for all possible businesses where integrated communication is required, including the media and entertainment industry. The first two years of the program focus on core courses from the areas such as Business Management, Communication, and Design. The Digital Branding and Management program is high on experiential learning, offering a total of four field courses spread over two years. In the third and fourth years, the students will have the option to choose electives from a basket of specialised courses.

The proposal of the Digital Branding and Management program was discussed in the DCC and BOS, and the members agreed that this program will train the students in the attributes required by the industry.

Duration of Program

4 Years (8 Semesters)

Seats

DESIGN YOUR OWN DEGREE

upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS

PEO1	Graduates will develop a good understanding of integrated communication and building trust for organisations, institutions, and all kinds of businesses.
PEO2	Graduates will develop a broad understanding of digital adoption and integrate different types of communication channels for better reach of businesses.
PEO3	Graduates will get exposed to organisations that use integrated communication to ensure a consistent and cohesive message.
PEO4	Graduates will learn the skills of media selling and buying, designing media campaigns, and marketing digital spaces on different digital media platforms.
PEO5	Graduates will develop skills in corporate communication.
PEO6	Graduates will develop an understanding of global media operations.
PEO7	Graduates will explore marketing opportunities in regional and vernacular media space.

PSO1	Demonstrate the knowledge of integrating communication practices for businesses
PSO2	Research literature and identify and analyse new avenues for business communication
PSO3	Identify business opportunities, design, and implement innovations in media and entertainment workspace
PSO4	Apply to reason informed by the contextual knowledge to assess societal, health, safety, legal, and cultural issues, and the consequent responsibilities relevant to media and entertainment management practice
PSO5	Apply ethical principles for making judicious managerial decisions in the media and entertainment sector

Digital Branding Executive
Brand Management Consultant
Performance Management
Communications Manager
Community Relations Manager
Integrated Marketing Consultant
Digital marketing coordinator

Click here to view Fees

Minimum 50% marks in class X and XII any Stream.

Personal Interview

We, at the School of Modern Media, believe in experiential teaching and learning and strive to imbibe problem-solving skills and critical thinking in the students. The following practices are in place to improve the quality of teaching-learning and student experience:

Design and review of individual course plans at the beginning of the session
Course Completion Report (CCR)
Academic planning and monitoring
Real-world/Project-based assignments
Quality laboratory experience
Encouraging advanced learner
Slow learners support
ICT-enabled classroom (sound system, mic and projector)
Guest lectures from industry experts
Industry-led courses
Certification courses
Professional Software Training (PST) and Certification
NPTEL lectures
Prototype development
Use of virtual labs
Participation in competitive events (in-house/national/international)
Participation in conferences/seminars/workshops (national/international)
Continuous assessment

DETAILS

PROGRAM EDUCATIONAL OUTCOMES (PEOs)

PEO1	Graduates will develop a good understanding of integrated communication and building trust for organisations, institutions, and all kinds of businesses.
PEO2	Graduates will develop a broad understanding of digital adoption and integrate different types of communication channels for better reach of businesses.
PEO3	Graduates will get exposed to organisations that use integrated communication to ensure a consistent and cohesive message.
PEO4	Graduates will learn the skills of media selling and buying, designing media campaigns, and marketing digital spaces on different digital media platforms.
PEO5	Graduates will develop skills in corporate communication.
PEO6	Graduates will develop an understanding of global media operations.
PEO7	Graduates will explore marketing opportunities in regional and vernacular media space.

PROGRAM SPECIFIC OUTCOMES (PSOs)

PSO1	Demonstrate the knowledge of integrating communication practices for businesses
PSO2	Research literature and identify and analyse new avenues for business communication
PSO3	Identify business opportunities, design, and implement innovations in media and entertainment workspace
PSO4	Apply to reason informed by the contextual knowledge to assess societal, health, safety, legal, and cultural issues, and the consequent responsibilities relevant to media and entertainment management practice
PSO5	Apply ethical principles for making judicious managerial decisions in the media and entertainment sector