DETAILS

BBA in Media and Entertainment Management program aims to develop skilled and trained professionals at the managerial level in fields such as Marketing Communication, Digital Communication, Media Planning and Management, and Corporate Communication. The first two years of the program focus on core courses in business management, communication, and design. The program is high on experiential learning, offering a total of four field courses spread over two years. In the third and fourth years, students will have the option to choose electives from a basket of specialised courses.

The proposal of the program was discussed in the DCC and BOS, and the members agreed that this program will train the students in the attributes required by the industry.

Duration of Program

4 Years (8 Semesters)

Seats

DESIGN YOUR OWN DEGREE

upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS

PEO1	Graduates will develop a good understanding of general concepts of management such as marketing, business communication, financial management etc. as well as specialised skills for media selling and buying in the digital space.
PEO2	Graduates will develop a broad understanding of different types of media and specific strategies for media and entertainment management.
PEO3	Graduates will get exposure to the operations of big media conglomerates and their business operations through case studies.
PEO4	Graduates will learn the skills of media selling and buying, designing media campaigns, and marketing digital spaces on different digital media platforms
PEO5	Graduates will develop skills in corporate communication.
PEO6	Graduates will develop an understanding of global media operations.
PEO7	Graduates will explore marketing opportunities in regional and vernacular media space.

PSO1	Demonstrate the knowledge of integrating communication practices for businesses
PSO2	Research literature and identify and analyse new avenues for business communication
PSO3	Identify business opportunities, design, and implement innovations in media and entertainment workspace
PSO4	Apply to reason informed by the contextual knowledge to assess societal, health, safety, legal, and cultural issues, and the consequent responsibilities relevant to media and entertainment management practice

Digital Media Marketing Analyst
Digital Marketing Manager
Media Strategists
Social Media Manager
Programmatic Ad Manager
Media and Issues Management
Web Content Manager
Film Marketing Assistant
Corporate Communication Executive
SEO/SEM Specialist
Media Brand Manager

Click here to view Fees

Minimum 50% marks in class X and XII any Stream.

Personal Interview

DETAILS

PROGRAM EDUCATIONAL OUTCOMES (PEOs)

PEO1	Graduates will develop a good understanding of general concepts of management such as marketing, business communication, financial management etc. as well as specialised skills for media selling and buying in the digital space.
PEO2	Graduates will develop a broad understanding of different types of media and specific strategies for media and entertainment management.
PEO3	Graduates will get exposure to the operations of big media conglomerates and their business operations through case studies.
PEO4	Graduates will learn the skills of media selling and buying, designing media campaigns, and marketing digital spaces on different digital media platforms
PEO5	Graduates will develop skills in corporate communication.
PEO6	Graduates will develop an understanding of global media operations.
PEO7	Graduates will explore marketing opportunities in regional and vernacular media space.

PROGRAM SPECIFIC OUTCOMES (PSOs)

PSO1	Demonstrate the knowledge of integrating communication practices for businesses
PSO2	Research literature and identify and analyse new avenues for business communication
PSO3	Identify business opportunities, design, and implement innovations in media and entertainment workspace
PSO4	Apply to reason informed by the contextual knowledge to assess societal, health, safety, legal, and cultural issues, and the consequent responsibilities relevant to media and entertainment management practice