BBA Banner

BBA (Media) - Course Overview

The UPES School of Modern Media offers undergraduate and postgraduate journalism and mass communication programmes. The Bachelor of Business Administration is one of the most sought-after undergraduate degrees. Over the past decade, demand for it has surged substantially. To ensure that our students have a thorough comprehension of global business concepts and can apply them in real-world scenarios, we prioritise providing them with both practical and theoretical knowledge. Our BBA speciality courses cover financial management, marketing, economics, accounting, and organisational management. The BBA program's broad curriculum and experiential learning prepare students to succeed in an evolving corporate environment.

Specialisations

Events, Public Relations and Corporate Communications is the program offered under BBA. The BBA in Events, Public Relations, and Corporate Communications trains students to manage corporate event communication, public relations, and corporate communications. Specialisations include:

  • Media Management, Marketing Campaigns and Strategic Communications
  • Social Media, Marketing and Analytics

These specialisations equip students for professions in media and entertainment, advertising, and corporate communication industry.

Course Fee Structure

Students must pay the fees within the stipulated time frame to secure their admission into the course. The fee can be paid online or offline through various modes of payment such as credit/debit card, net banking, or demand draft.      
 

BBA Events, PR and Corporate Communications (3 + 1 Years)      
 

Sr. No.SemesterTuition Fees (Rs.)Academic Fees (Rs.)Total Fees per Semester (Rs.)
1.Semester 198,50033,0001,31,500
2.Semester 298,50033,0001,31,500
3.Semester 31,04,00035,0001,39,000
4.Semester 41,04,00035,0001,39,000
5.Semester 51,11,00037,5001,47,500
6.Semester 61,11,00037,5001,47,500
7.Semester 71,90,00062,5002,52,500
8.Semester 81,90,00062,5002,52,500
9.Total Fees(Rs.)13,41,000

Click here to learn about additional fee payments.

Why Study Bachelor of Business Administration at UPES School of Modern Media?

BBA courses are co-designed, co-developed, co-taught, and co-accredited by industry professionals and UPES faculty. This program is taught by more than sixty PhD holding professors from leading colleges and universities. To maintain the programme's relevance, industry professionals train and develop professors. 
 

In addition to summer internships and exposure to real-world industry projects, the BBA programme provides students with opportunities to gain practical experience and apply their knowledge professionally context. The program's industry partnerships with Aerotech, BSE, IBM, TATA Power, and HPCL, among others, provide students with invaluable networking opportunities and industry insights.  
 

In addition, UPES has an academic partnership with the International Air Transport Association (IATA) for Aviation Management, allowing students to acquire specialised knowledge and training in this field. Berkeley Global also offers students the opportunity to study abroad and a 50% scholarship for postgraduate courses at international universities affiliated with UPES.

Eligibility Criteria
  • Eligibility: Minimum 50% marks in class X and XII any Stream.
  • Selection: UPESMET-UG / Admissions through National Level Tests
Scope and Highlights

UPES School of Modern Media's three-year Bachelor of Business Administration (BBA) degree prepares students for business and media administration. The program equips students for the dynamic, competitive media and communication industry. 
 

Faculty members are experts in their respective disciplines and various teaching methods, including lectures, case studies, simulations, and interactive sessions, to engage students and improve their learning experience.
 

The BBA curriculum at the UPES School of Modern Media includes business communication, marketing, advertising, media law and ethics, digital media, public relations, and media research, among other topics. In addition, students can specialise in a particular area of interest, such as film and television production, journalism, or event management.
 

Industry visits, guest lectures, and apprenticeships provide students with valuable exposure to real-world business and media environments and are among the highlights of the BBA programme. In addition to contemporary facilities and resources, students can access to modern media labs, a well-stocked library, and various online resources.

Career Opportunities

Students in India prefer the Bachelor of Business Administration (BBA) degree because it provides a solid grounding in business and management principles. The degree affords graduates a variety of career opportunities in India and abroad. 
 

BBA graduates in India often pursue careers in banking, finance, marketing, advertising, human resources, operations management, and entrepreneurship. BBA graduates can also work in consulting, supply chain management, event management, and public relations.
 

BBA graduates in India have landed jobs in digital marketing, e-commerce, social media, and traditional fields. BBA graduates with technology and digital transformation skills are in high demand.
 

Indian BBA graduates have numerous career options in many industries. The degree offers them the foundational knowledge and abilities to excel in the fast-paced business world and gives them a world of employment choices.

Student Testimonials

Collecting feedback and reviews from our former students provides valuable insights into the course's quality, faculty, infrastructure, and career prospects.

Curriculum

The curriculum diverges based on the chosen field of specialisation. Visit the individual pages to learn more.

Semester 1 BBA Events, Public Relations, and Corporate Communications 2023-27 (3 + 1 years)
Subject CodeSubjectCredits
 Introduction to Media and Entertainment Industry3
 Writing for Social Media: Introduction3
 Principles and Practices of Management3
 Business Communication3
 Business Accounting3
 Organisational Behaviour3
 Living Conversation (SFL)2
Total Credits20
Semester 2
Subject CodeSubjectCredits
 Writing and Reporting for Digital Media3
 Human Resource Management3
 Financial Management3
 Marketing Management3
 Operations Management3
 Film and Video Photography3
 Critical Thinking and Writing (SFL)2
Total Credits20
Semester 3
Subject CodeSubjectCredits
 How to Build a Brand on Digital?3
 Integrated Marketing Communication3
 Brand Management3
 Consumer Behavior & Market Research3
 Environmental Science4
 Leadership and Teamwork2
 *Exploratory Basket Course for Students to take by choice from Other Schools3
Total Credits21
Semester 4
Subject CodeSubjectCredits
 Search Engine Optimisation and Platform Analytics3
 PR Communication3
 Event Management3
 Business Analytics3
 Customer Relationship Management3
 *Exploratory basket course for students to take by choice from other schools 
 Working with Data2
Total Credits20
Semester 5
Subject CodeSubjectCredits
 Essentials of Strategic Management3
 Advertising and Sales Promotion3
 Internship6
 Services Marketing3
 Design Thinking2
 *Exploratory basket course for students to take by choice from other schools3
Total Credits20
Semester 6
Subject CodeSubjectCredits
 CSR (Media)3
 How to Build a Marketing Campaign3
 Corporate Communication3
 Global Media Business3
 Sales & Distribution Management3
 Start your Start Up (SFL)2
 *Exploratory basket course for students to take by choice from other schools3
Total Credits20
Semester 7
Subject CodeSubjectCredits
 Creative Practices in Advertising4
 Advanced Event Management4
 Advanced Public Relations3
 Advanced Corporate Communication3
 Research Methodology3
 *Exploratory basket course for students to take by choice from other schools3
Total Credits20
Semester 8
Subject CodeSubjectCredits
 Capstone Project 2/ Start Up/Research Project/ On Job Training20
 *Exploratory basket (Optional for those taking a minor from another school)*3
Total Credits20

FAQs

What is a BBA Program?

The Bachelor of Business Administration (BBA) programme at UPES School of Modern Media combines business and media management education over the course of three years. The curriculum is designed to provide students with an excellent foundation in business principles, as well as the skills and knowledge necessary for success in the media and communication industry. The course of study includes business communication, marketing, advertising, media law and ethics, digital media, public relations, and media research. Additionally, students have the option to specialise in a field of interest, such as film and television production, journalism, or event administration.

What is the eligibility criteria for the BBA Program?
  • Eligibility: Minimum 50% marks in class X and XII, any Stream.
  • Selection: UPESMET-UG / Admissions through National Level Tests
What are the different specialisations I can opt for in the BBA Program?

BBA programs offer various specialisations under these core streams:

  • Events, Public Relations and Corporate Communications  
    Specialisation: Media Management, Marketing Campaigns and Strategic Communications
  • Media and Entertainment Management  
    Specialisation: Media Sales and Brand Management, Media Product Management, Media Analytics and Strategy
  • Integrated Communication Management  
    Specialisation: Digital Branding and Management, Communication Management, Media Analytics and Strategy
Does UPES provide scholarships for the BBA Program?

There are academic scholarships for meritorious students, domicile scholarships for bona fide Uttarakhand students, freeships under Project 'Jyoti' for students from Economically Weaker Sections, and sports scholarships under Project 'Vijaya'. Check the link for more information: https://www.upes.ac.in/admissions/scholarships

What are the career opportunities after doing a BBA Program?

The three-year UPES School of Modern Media Bachelor of Business Administration (BBA) degree combines business and media administration. The programme teaches business fundamentals and media and communication abilities. The programme covers business communication, marketing, advertising, media law and ethics, digital media, public relations, & media research. Students may specialise in cinema, television, journalism, or event management.

What is the average salary after the BBA Program?

The average BBA graduate pay depends on industry, region, firm size, and experience. BBA graduates in India start at INR 2.5-5 lakhs per year and can earn INR 12-15 lakhs or more with experience. Investment bankers, management consultants, financial analysts, marketing managers, and operations managers are the highest-paying BBA positions in India. Salary levels additionally rely on individual abilities, performance, and networking.

Are there hostel facilities for boys and girls getting admission for the course?

Yes, the hostel facility is provided by the University. Residential blocks have been earmarked for limited on-campus accommodation (on first-come, first-served basis), separately for boys and girls on a triple-sharing basis. Students wishing to avail of the hostel facility (on-campus) will need to deposit a fee in advance. 
 

The fee indicated below is for the academic session 2022-23 only and is on a triple-sharing basis 
 

Fee: Rs. 1,65,000/- Regular hostel for boys and girls at Bidholi and Kandoli campus. 
 

In addition to the hostel fee, an interest-free refundable hostel security fee of Rs. 10,000/- will be taken at the time of registration. 
 

Note: Students who wish to avail the campus hostel facility should submit the following documents along with the requisite hostel fee without fail:

  • Medical Certificate*
  • Police Verification Report* (from their respective city/town)

*Format is available in the registration letter sent separately only to admitted students. 
 

Note: Hostel refund will be as per UGC norms.