BBA (Media) - Course Overview

Events, Public Relations and Corporate Communications is the program offered under BBA. The BBA in Events, Public Relations, and Corporate Communications trains students to manage corporate event communication, public relations, and corporate communications. Specialisations include:

• Media Management, Marketing Campaigns and Strategic Communications
• Social Media, Marketing and Analytics

These specialisations equip students for professions in media and entertainment, advertising, and corporate communication industry.

Students must pay the fees within the stipulated time frame to secure their admission into the course. The fee can be paid online or offline through various modes of payment such as credit/debit card, net banking, or demand draft.      
 

BBA Events, PR and Corporate Communications (3 + 1 Years)      
 

Click here to learn about additional fee payments.

BBA courses are co-designed, co-developed, co-taught, and co-accredited by industry professionals and UPES faculty. This program is taught by more than sixty PhD holding professors from leading colleges and universities. To maintain the programme's relevance, industry professionals train and develop professors. 
 

In addition to summer internships and exposure to real-world industry projects, the BBA programme provides students with opportunities to gain practical experience and apply their knowledge professionally context. The program's industry partnerships with Aerotech, BSE, IBM, TATA Power, and HPCL, among others, provide students with invaluable networking opportunities and industry insights.  
 

In addition, UPES has an academic partnership with the International Air Transport Association (IATA) for Aviation Management, allowing students to acquire specialised knowledge and training in this field. Berkeley Global also offers students the opportunity to study abroad and a 50% scholarship for postgraduate courses at international universities affiliated with UPES.

• Eligibility: Minimum 50% marks in class X and XII any Stream.
• Selection: UPESMET-UG / Admissions through National Level Tests

UPES School of Modern Media's three-year Bachelor of Business Administration (BBA) degree prepares students for business and media administration. The program equips students for the dynamic, competitive media and communication industry. 
 

Faculty members are experts in their respective disciplines and various teaching methods, including lectures, case studies, simulations, and interactive sessions, to engage students and improve their learning experience.
 

The BBA curriculum at the UPES School of Modern Media includes business communication, marketing, advertising, media law and ethics, digital media, public relations, and media research, among other topics. In addition, students can specialise in a particular area of interest, such as film and television production, journalism, or event management.
 

Industry visits, guest lectures, and apprenticeships provide students with valuable exposure to real-world business and media environments and are among the highlights of the BBA programme. In addition to contemporary facilities and resources, students can access to modern media labs, a well-stocked library, and various online resources.

Students in India prefer the Bachelor of Business Administration (BBA) degree because it provides a solid grounding in business and management principles. The degree affords graduates a variety of career opportunities in India and abroad. 
 

BBA graduates in India often pursue careers in banking, finance, marketing, advertising, human resources, operations management, and entrepreneurship. BBA graduates can also work in consulting, supply chain management, event management, and public relations.
 

BBA graduates in India have landed jobs in digital marketing, e-commerce, social media, and traditional fields. BBA graduates with technology and digital transformation skills are in high demand.
 

Indian BBA graduates have numerous career options in many industries. The degree offers them the foundational knowledge and abilities to excel in the fast-paced business world and gives them a world of employment choices.

Collecting feedback and reviews from our former students provides valuable insights into the course's quality, faculty, infrastructure, and career prospects.

The Bachelor of Business Administration (BBA) programme at UPES School of Modern Media combines business and media management education over the course of three years. The curriculum is designed to provide students with an excellent foundation in business principles, as well as the skills and knowledge necessary for success in the media and communication industry. The course of study includes business communication, marketing, advertising, media law and ethics, digital media, public relations, and media research. Additionally, students have the option to specialise in a field of interest, such as film and television production, journalism, or event administration.

• Eligibility: Minimum 50% marks in class X and XII, any Stream.
• Selection: UPESMET-UG / Admissions through National Level Tests

BBA programs offer various specialisations under these core streams:

• Events, Public Relations and Corporate Communications  
  Specialisation: Media Management, Marketing Campaigns and Strategic Communications
• Media and Entertainment Management  
  Specialisation: Media Sales and Brand Management, Media Product Management, Media Analytics and Strategy
• Integrated Communication Management  
  Specialisation: Digital Branding and Management, Communication Management, Media Analytics and Strategy

There are academic scholarships for meritorious students, domicile scholarships for bona fide Uttarakhand students, freeships under Project 'Jyoti' for students from Economically Weaker Sections, and sports scholarships under Project 'Vijaya'. Check the link for more information: https://www.upes.ac.in/admissions/scholarships

The three-year UPES School of Modern Media Bachelor of Business Administration (BBA) degree combines business and media administration. The programme teaches business fundamentals and media and communication abilities. The programme covers business communication, marketing, advertising, media law and ethics, digital media, public relations, & media research. Students may specialise in cinema, television, journalism, or event management.

The average BBA graduate pay depends on industry, region, firm size, and experience. BBA graduates in India start at INR 2.5-5 lakhs per year and can earn INR 12-15 lakhs or more with experience. Investment bankers, management consultants, financial analysts, marketing managers, and operations managers are the highest-paying BBA positions in India. Salary levels additionally rely on individual abilities, performance, and networking.

Yes, the hostel facility is provided by the University. Residential blocks have been earmarked for limited on-campus accommodation (on first-come, first-served basis), separately for boys and girls on a triple-sharing basis. Students wishing to avail of the hostel facility (on-campus) will need to deposit a fee in advance. 
 

The fee indicated below is for the academic session 2022-23 only and is on a triple-sharing basis 
 

Fee: Rs. 1,65,000/- Regular hostel for boys and girls at Bidholi and Kandoli campus. 
 

In addition to the hostel fee, an interest-free refundable hostel security fee of Rs. 10,000/- will be taken at the time of registration. 
 

Note: Students who wish to avail the campus hostel facility should submit the following documents along with the requisite hostel fee without fail:

• Medical Certificate*
• Police Verification Report* (from their respective city/town)

*Format is available in the registration letter sent separately only to admitted students. 
 

Note: Hostel refund will be as per UGC norms.