MBA (Digital Business) - Web Design and Development

DETAILS

The MBA Digital Business with specialization in Web Design and Development course provides a bird's eye view of the digital marketing industry and the elements driving it. It gives an insight into print and internet branding along with the basics of brand strategy. The Web Design and Development program emphasizes on the importance and use of conceptualization, copywriting, design, and development for digital marketing.

Duration

Duration of Program

2 years (4 Semesters)

Seats

Seats

10*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

  • Digital Business/Marketing Consultants in multi-national corporations
  • Market Analyst/Market Researcher roles in Digital Environment
  • Digital Business Analyst
  • Web Design Specialist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Digital Brand Manager
  • UX (User Experience) Designer
  • CRM Manager
  • Web Analytics Specialist
  • Candidates can pursue higher studies in the field

Minimum 50% marks in Class X & XII and Graduation. Graduation From a recognized University in any stream.

UPESMET / National Level Exams/ CUET followed by Personal Interview

Course Credits

 

Course Credits Percentage
Major Foundation 30 29%
Major Core 32 30%
Specialization  6 6%
Dissertation 6 6%
Life Skills 10 10%
Signature 9 9%
Minor/Exploratory 9 9%
Internships and Industry Visit 3 3%
Total 105 100%
SFLI Total 28 27%

 

SEMESTER I

 

Subject Code Subject Credits
HRES 7002   Management Principles and Organisational Behaviour 3
MKTG 7001 Marketing Management 3
ECON 7006 Managerial Economics 3
FINC 7010 Accounting for Managers 3
DSQT 7001 Quantitative Methods 3
HRES 7004 Business Communication 3
DSIT 7013 Spreadsheet modelling 3
  Introduction to Digital Business and Social Media Tools  3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
  TOTAL 28

 

 

SEMESTER II 

 

Subject Code Subject Credits
HRES 7007 Human Resource Management 3
FINC 7019 Financial Management 3
DSRM 7002 Business Research Methods 3
DSQT 7002 Operations Research  3
DSIT 7009 Management Information System 3
  Database System & Database Management 3
DSBA 8002 Analytics & Big Data 3
  Specialization Paper  I 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
INDT 7101 Industrial Visit 1
  Minor/Exploratory I 3
  TOTAL 33

 

SEMESTER III

 

Subject Code Subject Credits
STGM 8001 Strategic Management  3
  Digital Brand Management 3
  Digital Sales & Channel Management 3
  Specialization Paper II 3
SIIB 8101 Summer Internship  2
DIST 8101 Dissertation-I  2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor/Exploratory II 3
  TOTAL 24

 

 

SEMESTER IV 

 

Subject Code Subject Credits
HUMN 3009 Business  & Digital Laws 2
  Digital Business Models and Design Principles 3
  IT Security Management 3
DIST 8102 Dissertation II 4
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor/Exploratory III 3
  Total 20

 

 

Specialization I

  

DSBA 8009 Social & Web Analytics 3
DSBA 3005 Text Mining 3

 

 

Life Skills

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V

 

Signature

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
     

Career Prospects
  • Digital Business/Marketing Consultants in multi-national corporations
  • Market Analyst/Market Researcher roles in Digital Environment
  • Digital Business Analyst
  • Web Design Specialist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Digital Brand Manager
  • UX (User Experience) Designer
  • CRM Manager
  • Web Analytics Specialist
  • Candidates can pursue higher studies in the field
Eligibility

Minimum 50% marks in Class X & XII and Graduation. Graduation From a recognized University in any stream.

Selection Criteria

UPESMET / National Level Exams/ CUET followed by Personal Interview

Curriculum

Course Credits

 

Course Credits Percentage
Major Foundation 30 29%
Major Core 32 30%
Specialization  6 6%
Dissertation 6 6%
Life Skills 10 10%
Signature 9 9%
Minor/Exploratory 9 9%
Internships and Industry Visit 3 3%
Total 105 100%
SFLI Total 28 27%

 

SEMESTER I

 

Subject Code Subject Credits
HRES 7002   Management Principles and Organisational Behaviour 3
MKTG 7001 Marketing Management 3
ECON 7006 Managerial Economics 3
FINC 7010 Accounting for Managers 3
DSQT 7001 Quantitative Methods 3
HRES 7004 Business Communication 3
DSIT 7013 Spreadsheet modelling 3
  Introduction to Digital Business and Social Media Tools  3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
  TOTAL 28

 

 

SEMESTER II 

 

Subject Code Subject Credits
HRES 7007 Human Resource Management 3
FINC 7019 Financial Management 3
DSRM 7002 Business Research Methods 3
DSQT 7002 Operations Research  3
DSIT 7009 Management Information System 3
  Database System & Database Management 3
DSBA 8002 Analytics & Big Data 3
  Specialization Paper  I 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
INDT 7101 Industrial Visit 1
  Minor/Exploratory I 3
  TOTAL 33

 

SEMESTER III

 

Subject Code Subject Credits
STGM 8001 Strategic Management  3
  Digital Brand Management 3
  Digital Sales & Channel Management 3
  Specialization Paper II 3
SIIB 8101 Summer Internship  2
DIST 8101 Dissertation-I  2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor/Exploratory II 3
  TOTAL 24

 

 

SEMESTER IV 

 

Subject Code Subject Credits
HUMN 3009 Business  & Digital Laws 2
  Digital Business Models and Design Principles 3
  IT Security Management 3
DIST 8102 Dissertation II 4
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor/Exploratory III 3
  Total 20

 

 

Specialization I

  

DSBA 8009 Social & Web Analytics 3
DSBA 3005 Text Mining 3

 

 

Life Skills

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V

 

Signature

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
     
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