Duration of Program 2 years (4 Semesters)
*Total Seats in MBA (Digital Business)
The course provides a bird's eye view of the digital marketing industry and the elements driving it. It gives an insight into print and internet branding along with the basics of brand strategy. The program emphasizes on the importance and use of conceptualization, copywriting, design, and development for digital marketing.
The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.
The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.
SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.
- Digital Business/Marketing Consultants in multi-national corporations
- Market Analyst/Market Researcher roles in Digital Environment
- Digital Business Analyst
- Web Design Specialist
- Digital Marketing Manager
- Content Marketing Manager
- Digital Brand Manager
- UX (User Experience) Designer
- CRM Manager
- Web Analytics Specialist
- Candidates can pursue higher studies in the field
- Minimum 50% marks in Classes X, XII and Graduation.
- Graduation From a recognized University in any stream
Admissions through UPES Management Entrance Test (UPESMET)
Online Exam/National Level Exams followed by Personal Interview
Schedule for UPES Management Entrance Test (UPESMET):
|Name of Program||Mode of Test||Date of Test||Duration||Last Date to Apply|
|MBA (All Streams)||Online||9-10 April 2021||2 hr||6 April 2021|
UPES reserves the right to conduct further online/paper pencil mode exams for admission to various MBA programs in addition to the date already announced.
Admissions through National Level Tests
Students having minimum MAT /CMAT 2021 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2020/ XAT 2021 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2020 / 21 scores will also be accepted.
**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). In case candidates for such seats are not available, UPES has the right to fill these seats through MBA (UPESMET).